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LumApps is seeking a strategic and operationally strong Director North America Field & Partner Marketing to lead regional marketing across North America. This role is critical to our next stage of growth and will directly contribute to pipeline, revenue, and customer expansion in our largest market. You’ll oversee a team of field, partner, and customer marketers and work closely with Sales, Partner, Product, and Demand Generation teams to help bring integrated campaigns to life. You’ll also take ownership of developing our partner marketing motion in North America, laying the groundwork for a dedicated team and scalable programs. This is a senior leadership role reporting directly to the CMO and part of the broader Marketing leadership team.
Job Responsibility:
Build and lead the North America field marketing strategy aligned with sales goals and territory needs
Develop and execute regional campaigns including in-person and virtual events, executive programs, and account-based initiatives, in close collaboration with the Demand Gen team
Align tightly with North America sales leadership to prioritize target accounts, territories, and pipeline acceleration strategies
Drive customer advocacy and expansion through targeted programs, testimonials, case studies, and references
Partner with Customer Success and Product Marketing to support onboarding, retention, and upsell initiatives
Own partner marketing strategy for North America, in collaboration with the Strategic Partner team
Create joint campaigns and programs with key partners (e.g., cloud providers, resellers, SI/channel)
Lay the foundation for a scalable partner marketing function
hire and onboard a dedicated partner marketer
Manage, mentor, and grow a high-performing team of 7
Partner with Brand, Content, and Demand Generation leaders
Bring strong planning, pipeline forecasting, and budget discipline to ensure team efficiency and ROI
Requirements:
10+ years in B2B marketing
5+ years leading field, customer, and/or partner marketing teams
Proven success partnering with regional sales leaders and building programs that drive revenue
Experience in high-growth B2B SaaS, ideally with a mix of enterprise and mid-market go-to-markets
Deep understanding of account-based marketing, executive engagement, and multi-channel field programs
Comfortable working in a matrixed environment with global campaign and content teams
Data-driven mindset with experience managing regional budgets and performance metrics
Excellent communicator and team leader who can inspire and develop talent
What we offer:
25 vacation days (prorated based on hire date)
9 sick days
10 paid holidays
2 floating holidays
Health Insurance – United Healthcare, 100% employer-paid benefits from day 1
401k Retirement Plan – We match 100% of your contribution up to 4%
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