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We are seeking a Director of Member Engagement Strategy to lead high-impact initiatives that connect more people to mental healthcare through thoughtful, effective marketing. Reporting to the Senior Director of Member Growth, this role will drive strategic member engagement programs in partnership with Spring Health’s largest customers. This person will be responsible for driving strategy and execution that unlocks activation, retention, and long-term outcomes through tailored, data-informed initiatives.
Job Responsibility:
Lead the Member Engagement Strategy team
Develop and scale systems, playbooks, and measurement frameworks
Serve as the strategic engagement marketing voice in customer conversations
Translate complex data into actionable recommendations
Collaborate cross-functionally
Build and manage a high-performing team
Drive continuous improvement through experimentation
Requirements:
8+ years of experience in B2B2C marketing
At least 3 years in a team leadership role
Proven track record of developing and executing enterprise engagement strategies that drive measurable outcomes
Strong storytelling and communication skills
Demonstrated success leading cross-functional initiatives in complex, high-stakes environments
Deep empathy for member and customer needs
Expertise in marketing platforms (e.g., Iterable, Braze) and analytics tools (e.g., Looker, Amplitude)
Experience in healthcare, benefits, or regulated industries is a strong plus
Passion for mental health and alignment with Spring Health’s mission
Nice to have:
Experience in healthcare, benefits, or regulated industries
What we offer:
Health, Dental, Vision benefits start on first day
Access to One Medical accounts
HSA and FSA plans available
Employer sponsored 401(k) match of up to 2%
Yearly allotment of no cost visits to Spring Health network
Competitive paid time off policies
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
Access to Noom weight management program
Access to fertility care support through Carrot
$4,000 reimbursement for related fertility expenses
Access to Wellhub
Access to BrightHorizons
Up to $1,000 Professional Development Reimbursement a year