Director, Media Strategy & Planning Job at T-Mobile (Bellevue)

Job Description

The Media Director is a senior strategic leader responsible for defining and executing the paid media strategy across all channels to drive acquisition growth, brand impact, and business performance. This role will lead the integrated media vision across Brand and Performance Marketing balancing long-term strategy with in-quarter execution to optimize Return on Investment. Partnering closely with Marketing, Analytics, Finance, and Business leaders, the Director translates enterprise growth objectives into scalable media strategies, clear Key Performance Metrics, and measurable outcomes, while directly influencing investment decisions and operating models. The ideal candidate brings deep paid media expertise, strong financial rigor, and successful people leadership, with the ability to influence executive partners and operate effectively in a fast-paced, high-growth enterprise environment.

Job Responsibility

Define and lead full-funnel paid media strategy, understanding evolving consumer trends and translating business and growth objectives into scalable plans and measurable outcomes
Steward T-Mobile’s $1B+ paid media investment with strong financial discipline, utilizing MMM and advanced data sets to drive continuous improvement in efficiency, performance, and Return on Investment
Determine channel roles, investment strategies, and optimization approaches that balance upper-funnel brand building with lower-funnel performance outcomes in support of enterprise growth objectives
Establish the integrated media strategy across brand, postpaid, and broadband businesses
Decide how media investments are allocated, reallocated, and optimized across channels, campaigns, and initiatives based on performance, market dynamics, and business priorities
Evaluate and raise material investment shifts, performance risk, or strategic changes to executive leadership with data-backed recommendations
Serve as a senior thought leader on performance marketing trends, platform innovation, privacy-safe measurement, and emerging media opportunities
Work upstream with Marketing, Analytics, Finance, Operations, and agency partners to ensure media strategies are tightly aligned with enterprise priorities
Lead, mentor, and scale a high-performing media organization, fostering accountability, growth, and excellence rooted in T-Mobile’s Values in Action
Develop and activate innovative, creative paid media solutions aligned with evolving consumer consumption habits, emerging platforms, and cultural trends

Requirements

12+ years Media management experience within consumer/B2B products or retail industry (experience in media planning at an advertising agency highly recommended)
Strong experience in digital planning and activation across multiple platforms and disciplines
Ability to deliver clear, compelling strategies and performance updates
Ability to translate numbers and data into actionable plans explaining decision making through data
Established history of positive results and strong partnership managing an agency
Able to guide team on when and how to leverage 1,000+ data inputs (audience consumption, various media performance reports – matched metrics v. incrementality v. MMM channel ROI/CPIAs v. Brand Lift Studies, competitive intelligence, marketplace dynamics, macroeconomic trends, business performance & opportunities, local market share, etc) that drive media recommendations and optimizations
Experience with Marketing Mix Models and Attribution Models, and how Media decisions can deliver on business and marketing needs
Success building a team with clear roles and responsibilities, supporting and coaching them in their respective areas
Lead multiple work streams and teams simultaneously in a fun, fast paced environment
Bachelor’s Degree in Business, Marketing, Communications or related field
Masters Preferred
Ability to communicate effectively across team and organizational boundaries to drive and develop consensus
Strong communication and people skills
Agile and Adaptive
Collaborative, yet influential
Flexible, self-starter, and comfortable working in a rapidly changing environment
Desire for a high level of responsibility and ownership and ability to work with minimal supervision
Creative problem solver and solutions provider
Ability to prioritize multiple projects
detail oriented and organized
At least 18 years of age
Legally authorized to work in the United States

What we offer

medical insurance
dental insurance
vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off
up to 12 paid holidays
paid parental and family leave
family building benefits
back-up care
enhanced family support
childcare subsidy
tuition assistance
college coaching
short- and long-term disability
voluntary AD&D coverage
voluntary accident coverage
voluntary life insurance
voluntary disability insurance
voluntary long-term care insurance
mobile service & home internet discounts
pet insurance
access to commuter and transit programs

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Director, Media Strategy & Planning

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