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Director, Media Planning

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Rain the Growth Agency

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United States

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Salary:

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Job Description:

The Director of Media Planning is a senior strategic leader responsible for guiding multi-channel media strategy across domestic and international markets. This role blends analytical rigor with creative thinking to develop full-funnel, data-driven media plans that drive meaningful business growth. You’ll serve as a trusted advisor to clients, lead cross-functional team collaboration, mentor junior talent, and help shape the development of proprietary tools and attribution models. In addition, you will play a key role in new business through compelling storytelling and strategic pitching.

Job Responsibility:

  • Lead the development of multi-channel media strategies that drive measurable business growth
  • Oversee planning across channels including Linear TV, CTV, YouTube, Audio, Print, OOH, Social, and Search
  • Plan and manage a mix of national and local campaigns focused on both brand and performance KPIs, with reach and frequency as core metrics
  • Guide media planning and execution across domestic and international markets
  • Use proprietary and third-party data to target audiences effectively and shape strategic recommendations
  • Analyze response data and attribution model outputs to inform ongoing optimizations and future planning
  • Build strong client relationships by demonstrating curiosity, passion for their business, and a strategic perspective on budget allocation
  • Present campaign results and actionable recommendations to client stakeholders
  • Apply a full-funnel approach to campaign evaluation and storytelling
  • Share insights and learnings across the Media Planning team
  • Develop and pitch innovative media ideas that expand clients’ media footprints
  • Communicate clearly and persuasively in written objectives, strategies, and points of view
  • Support the development of junior team members
  • Foster strong cross-department partnerships
  • Learn, utilize, and actively contribute to the development of proprietary agency tools, technology platforms, and attribution models to maximize campaign performance
  • Prepare and deliver compelling media strategy pitches for new business
  • Quickly ramp up on new business categories and competitive landscapes
  • Leverage data-driven storytelling to communicate a clear and strategic narrative

Requirements:

  • At least 10 years of experience in agency media planning
  • Expertise in cross channel planning
  • Experience planning domestically and internationally
  • Familiarity with the accelerated growth goals of entrepreneurial clients
  • Highly analytical and data-driven, with strong attention to detail
  • Proficient in MS Office with an emphasis on Excel
  • Experience with Nielsen/Comscore, R/F planning and reporting, Commspoint, iSpot, Competitive Tracking Tools, MRI (or similar tools)
  • Excellent written and verbal communication skills
  • Stays on top of current trends, and willing to take calculated risks
  • Strong leader, coach, and mentor who invests in developing talent
  • Experience and enthusiasm for contributing to new business pitches
  • Values relationships at all levels, treats others with dignity and respect (team player)
  • Appreciation of our Core Values
What we offer:
  • Medical, Dental, and Vision insurance
  • Quarterly profit-sharing program
  • 401(K) plan with employer match (and immediate eligibility)
  • 4-6 weeks PTO
  • 12 paid holidays
  • 12-18 weeks fully-paid Family and Medical Leave
  • Monthly Work-From-Home allowance

Additional Information:

Job Posted:
March 05, 2026

Work Type:
Remote work
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