Director, Media Planning Jobs

Johnson Group

Location:
United States, Chattanooga

Category:
-

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

The Director, Media Planning plays a key leadership role within the agency, driving innovative, strategic, and results-driven media planning across our portfolio of clients. This role oversees the planning process from inception to execution, ensuring all media strategies, channels, and tactics align with client objectives.

Job Responsibility:

Develop and oversee media planning across digital, traditional, and emerging platforms
Guide the media team in translating marketing objectives to media KPIs and comprehensive, multi-channel media plans
Lead competitive and audience analyses
Collaborate with clients and internal cross-functional teams to create data-driven strategies
Work in tandem with the Strategy, Data & Analytics, and the Media Team to guide media channel strategy, tactics, media mix allocation, and reporting
Lead new media thinking and approach, thought leadership in integrated media tactics, target audience development, customer journey mapping, and media mix analyses
Manage, mentor, and lead media planners
Promote cross-team collaboration
Advocate for innovation
Serve as the primary media planning contact for client stakeholders
Present media strategies, plans, and performance insights to clients
Build and maintain strong client relationships
Oversee media plan development and implementation
Partner with the media team to ensure campaigns are executed according to strategy
Monitor campaign performance, identify optimization opportunities
Stay ahead of industry trends, emerging technologies, and consumer behavior changes
Cultivate relationships with media vendors and platforms
Represent the agency at industry events, conferences
Provide integrated media POVs and thought leadership

Requirements:

Bachelor’s degree in marketing, advertising, communications, or a related field
5+ years of experience in multi-media planning and strategy
At least 2 years in a leadership role within an agency or brand environment
Previous client-facing work is preferred
Proven success in developing and managing integrated media plans across digital, traditional, and emerging platforms
Deep knowledge of media platforms, including paid social, programmatic, OTT/CTV, search, and traditional media
Proficiency in media research and planning tools such as Comscore, Nielsen, MRI, Google Analytics, and ad-serving platforms
Strong analytical and problem-solving skills
Exceptional communication, presentation, and client relationship skills
Leadership and team management expertise
Highly organized, with the ability to manage multiple projects and deadlines effectively

Nice to have:

Experience planning performance marketing campaigns
Familiarity with audience segmentation and full-funnel media strategies

What we offer:

Flexibility to work from home with optional hybrid work environment
100% employer-paid health, dental, and vision insurance for employee AND two family members
401k with company match
PTO, sick days, and paid holidays
Wellness stipend
Professional development opportunities
Company-wide social events
Summer Fridays

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

View All Jobs In This Company

Job Link Share:

Director, Media Planning