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Director Media Europe

Germany, Herzogenaurach · Job Posted February 14, 2026
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Job Description

Develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full-funnel effectiveness. Lead planning and buying of media campaigns across the regional and in the local areas. Develop (online) marketing plans / roadmaps for (digital) activation to increase brand awareness, visibility and support business needs in Europe on a country level. Allocate mktg. budget to media channels, set spending standards based on global frameworks and drive strategic frame for channel budget allocation across the full marketing funnel and channels. Lead ROI-Analysis and Research/Analytics like MMM, across full marketing funnel, incl. Media and non-media channels. Leverage and adapt global toolkits to regional channel/category specific toolkits. Execute CRM and loyalty on regional level, utilizing global MarTech capabilities for execution. Drive qualified, high-converting traffic via performance marketing e.g. SEA, SEO, Affiliate and CRM and monitor performance marketing (A/B testing, landing page suggestions, etc.). Manage agency relationships and ensure campaign delivery, pacing, and optimization. Monitor and create media coverage reports, including the evaluation of the media equivalence value. Identify new trends, platforms and innovations for technologies and content to drive content and campaign visibility. Lead, build and develop a high-performing Media team.

Job Responsibility

  • Develop a European media strategy and integrated communication plans
  • Lead planning and buying of media campaigns
  • Develop (online) marketing plans / roadmaps for (digital) activation
  • Allocate mktg. budget to media channels
  • Lead ROI-Analysis and Research/Analytics like MMM
  • Leverage and adapt global toolkits to regional channel/category specific toolkits
  • Execute CRM and loyalty on regional level
  • Drive qualified, high-converting traffic via performance marketing
  • Manage agency relationships
  • Monitor and create media coverage reports
  • Identify new trends, platforms and innovations
  • Lead, build and develop a high-performing Media team

Requirements

  • Proven expertise in Media Strategy, Planning & Buying across regional and international markets
  • Strong budget management capabilities
  • Advanced analytical skills, including ROI measurement, marketing effectiveness modeling
  • Hands‑on experience in digital and performance marketing, covering SEA, SEO, Affiliate, CRM
  • Proficiency with MarTech and CRM ecosystems
  • Demonstrated leadership in managing agencies and developing high‑performing teams
  • Highly structured, resilient, and effective in complex matrix environments

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