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Develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full-funnel effectiveness. Lead planning and buying of media campaigns across the regional and in the local areas. Develop (online) marketing plans / roadmaps for (digital) activation to increase brand awareness, visibility and support business needs in Europe on a country level. Allocate mktg. budget to media channels, set spending standards based on global frameworks and drive strategic frame for channel budget allocation across the full marketing funnel and channels. Lead ROI-Analysis and Research/Analytics like MMM, across full marketing funnel, incl. Media and non-media channels. Leverage and adapt global toolkits to regional channel/category specific toolkits. Execute CRM and loyalty on regional level, utilizing global MarTech capabilities for execution. Drive qualified, high-converting traffic via performance marketing e.g. SEA, SEO, Affiliate and CRM and monitor performance marketing (A/B testing, landing page suggestions, etc.). Manage agency relationships and ensure campaign delivery, pacing, and optimization. Monitor and create media coverage reports, including the evaluation of the media equivalence value. Identify new trends, platforms and innovations for technologies and content to drive content and campaign visibility. Lead, build and develop a high-performing Media team.
Job Responsibility:
Develop a European media strategy and integrated communication plans
Lead planning and buying of media campaigns
Develop (online) marketing plans / roadmaps for (digital) activation
Allocate mktg. budget to media channels
Lead ROI-Analysis and Research/Analytics like MMM
Leverage and adapt global toolkits to regional channel/category specific toolkits
Execute CRM and loyalty on regional level
Drive qualified, high-converting traffic via performance marketing
Manage agency relationships
Monitor and create media coverage reports
Identify new trends, platforms and innovations
Lead, build and develop a high-performing Media team
Requirements:
Proven expertise in Media Strategy, Planning & Buying across regional and international markets
Strong budget management capabilities
Advanced analytical skills, including ROI measurement, marketing effectiveness modeling
Hands‑on experience in digital and performance marketing, covering SEA, SEO, Affiliate, CRM
Proficiency with MarTech and CRM ecosystems
Demonstrated leadership in managing agencies and developing high‑performing teams
Highly structured, resilient, and effective in complex matrix environments