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The Media Analytics team is part of the Customer Data & Analytics department and helps Amgen refine its media strategies, optimize audience targeting, and pressure test agency recommendations from an analytical standpoint, leveraging inputs from cross functional teams. This role requires a combination of media and therapeutic area knowledge, analytical competence, cross-functional collaboration, and a proactive approach to ensure that our media initiatives align with our brand objectives and deliver optimal results.
Job Responsibility:
Support the overall analytics strategy and governance, establishing and implementing robust HCP and DTC measurement frameworks
Connect execution to leading and lagging outcomes
Run monthly and quarterly readouts focused on driving continuous optimizations
Complete analytics and measurements across web, paid and owned media, marketing CRM, and other relevant digital channels
Leverage clean room solutions to design and analyze brand-specific audiences, and personas
Partner with MarSci Operations and Data engineering teams to deliver governed data models, automated pipelines, and executive-ready dashboards
Support and participate in Amgen’s taxonomy governance
Drive cross‑functional alignment between marketing, analytics, and media strategy groups
Apply pharma‑specific data (TRx, NBRx, claims, EHR, copay, hub data, etc.) to improve and contextualize digital insights
Recruit, mentor, and develop a team of analytics experts (onshore & offshore)
Requirements:
Doctorate degree and 4 years of analytics, operations or pharma experience
Master’s degree and 8 years of analytics, operations or pharma experience
Bachelor’s degree and 10 years of analytics, operations or pharma experience
At least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources
Nice to have:
Proven leadership in digital analytics spanning media, web, and CRM
experience crafting KPI frameworks and campaign optimization for HCP and consumer audiences
Hands-on familiarity with web and digital stacks, ad and analytics platforms (Adobe/GA, Campaign Manager, DV360, Meta), with experience crafting and executing experimentation/measurement initiatives
Working knowledge of SQL/Python and cloud data ecosystems (Databricks, Snowflake, Azure)
Strong project management and organizational skills to manage multiple priorities in parallel
Experience with agile and kanban methodologies
Experience partnering with Brand and Finance
ability to influence without formal authority
Well versed in data storytelling for executives
Experience in Pharma/biotech or other regulated industry with strong understanding of compliance, privacy, and consent practices
What we offer:
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models, including remote and hybrid work arrangements, where possible
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