Director, Media Analytics & Customer Success Job at Involved Media USA (New York)

Director, Media Analytics & Customer Success

In this role, you will lead strategic initiatives that drive client success by c...

Location

United States , Pearl River

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

A minimum of 7 years of experience in marketing analytics, with expertise in digital media, television, and online video
Proven ability to provide strategic guidance to clients through measurement and testing tactics
Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel
Exceptional communication skills, capable of translating technical data into clear insights for non-technical audiences
Experience in agency settings is preferred, though candidates with client or consultancy backgrounds will also be considered
Resourceful and adaptable, with the ability to uncover insights even when data availability is limited
Educational background in a statistical or analytical field is preferred
a graduate degree is highly advantageous
Demonstrated leadership skills, including experience managing and mentoring teams

Job Responsibility

Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns
Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders
Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement
Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights
Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies
Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results
Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs
Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives
Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices

What we offer

medical
vision
dental
life and disability insurance
eligibility to enroll in company 401(k) plan

Fulltime

Associate Director, Data Strategy

We’re looking for an Associate Director of Data Strategy to join our fast-growin...

Location

United States

Salary:

120000.00 - 135000.00 USD / Year

Wpromote

Expiration Date

Until further notice

Requirements

6+ years experience working in digital media and marketing environment
6+ years experience working with media data
Strong client-facing experience at a digital media or performance marketing agency or similar environment
Experience or familiarity with statistical concepts
Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis
Strong proficiency in Excel, Google Sheets, and Google Slides
Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
Experience with Customer Data Platforms such as Tealium or Segment

Job Responsibility

Serve as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions
Lead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks
Translate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders
Design and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.)
Partner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives
Work closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes
Run weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion
Directly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue
Partner with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders
Identify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale

What we offer

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance

Fulltime

FLEX Senior Director, Partner Campaign Reporting Strategy

As a FLEX Senior Director, Partner Campaign Reporting Strategy, you will play a ...

Location

United States , Bethesda, MD

Salary:

70.67 - 109.09 USD / Hour

Marriott Bonvoy

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field
Ten or more years of experience in digital media or other digital business with a strong analytical background and experience
Strong knowledge of media channels, marketing technology, marketing operations, audience segmentation, and customer data strategies
Strong understanding of measurement and analytics across digital marketing and media channels, including reporting frameworks and analytical models
Understanding of core measurement science concepts: experimentation and measurement frameworks (A/B testing, matched market, MMM, etc.), statistical sampling techniques and hypothesis testing, power analysis, synthetic control
Strong technical and analytical foundation, with experience in data-driven decision-making and marketing analytics
Proven success in leading people teams, as well as running sophisticated business processes in a fast-paced environment across multiple internal teams
Proven experience presenting analytical insights and answering all technical/data questions for both technical and non-technical stakeholders
Strong strategic and critical thinking skills
strong bias toward data-based decision-making with the ability to break down complex problems and formulate plans

Job Responsibility

Oversee the strategy and execution of partner-facing measurement and reporting initiatives, including defining key KPIs, designing reporting dashboards, and managing a team of Partner Campaign Reporting specialists
Translate campaign and performance data into clear insights and actionable recommendations for advertising partners
Partner effectively with the Sales & Partnerships team to ensure business needs around measurement and reporting are captured and reflected in standardized measurement and reporting templates
Work cross-functionally with internal teams to document and communicate capabilities, oversee and deliver customized reporting solutions, and prioritize analytics requests
Validate all measurement and campaign performance across Marriott’s advertisers
Collaborate with Data Scientists and Engineers to design and build new analytical models, measurement pipelines, and visualization dashboards and tools
Leverage a data-driven approach to evaluate optimization opportunities on reporting capabilities / tools

What we offer

Coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts

Fulltime

Marketing Director

We are looking for a Marketing Director to help deliver our performance targets ...

Location

Spain

Salary:

Not provided

Bark

Expiration Date

Until further notice

Requirements

Expert online marketer with a track record of successfully managing a multi-million pound acquisition budget
Experience taking a company through an intensive transformation or navigating challenging growth scenarios
Deep expertise in performance marketing, especially with Google and Meta
Strong analytical and quantitative skills
Strong understanding of marketing tracking and customer data
Experienced in web and app analytics (Google Analytics, Branch, AppsFlyer, SEM Rush etc.)
Deep knowledge of digital marketing platforms (Google Ads, Microsoft Advertising, Facebook Advertising)
Strong understanding on how these platforms can be leveraged for competitive advantage

Job Responsibility

Develop strategies and plans to meet targets
Increase share of traffic from non-paid sources (CRM, SEO, App)
Increase volume and cost efficiency of paid activity (in particular across Paid Search & Paid Social)
Increase consumer conversion rate through user journey optimisations
Lead cross functional teams (including Performance Marketing, SEO / ASO, Content, Product, Engineering, Design & UX Research) to deliver against OKRs / Missions
Develop and execute day in and day out testing and learning plans to continuously optimise media investments
Review & propose changes to Martech stack
Leveraging AI for production efficiencies
Oversee end-to-end management, strategy, delivery and optimisation of online marketing with a marketing budget of c.£30 million a year

What we offer

Fully remote working
Personal annual L&D Budgets with 600€ to spend on your development
Being at the forefront of an industry with new and exciting problems to solve

Fulltime

Director / Sr Director, CX

We are looking for a passionate, motivated, high-performing team member to lead ...

Location

United States , Tempe

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

Hands-on experience with one or more advanced marketing automation platforms such as Marketo, Pardot or Eloqua
Experience with digital media preferred
Experience with UX processes preferred, including wireframing (UX certification preferred)
Experience with data warehousing and data visualization preferred
Experience interacting with creative teams and developing customer-journey-relevant strategy for creative teams to align to
In-depth experience with 5 or more following solutions: Web Analytics, Search Engine Marketing, Display Marketing, Email Service Providers, Data Management Platforms, Demand or Supply Side Platforms, Digital Exchanges, Mobile Analytics, Ad Serving, Content Optimization (Multivariate) Testing, Marketing Automation, Tag Management
Passionate about online marketing optimization, data technologies, and the MarTech space
Excellent verbal and written communication skills
Exceptional customer management and project management skills
Ability to captivate an audience, including client executives

Job Responsibility

Develop strategic CX-related processes
Develop nurture strategies for key clients
Develop journey maps
Develop processes (from scratch in many cases) to align approaches to creative with customer journey stages
Work closely with account managers, developers, digital media buyers, marketing automation strategists, creative team members, and Tealium engineers, and clients to deliver impactful customer-journey-driven digital strategies
Manage your workload across simultaneous projects with proven success coordinating cross-departmentally to accomplish goals
Maintain a high level of proficiency in multiple digital products, benefits, and features
Identify and communicate strong use cases
Analyze complex issues, identify possible solutions, and present recommendations to clients and coworkers
Own various client relationships in conjunction with account managers

Director of media

DMS is seeking a strategic, data-driven Director of Media to own paid media stra...

Location

United States

Salary:

185000.00 - 195000.00 USD / Year

Digital Media Solutions

Expiration Date

Until further notice

Requirements

7+ years in performance marketing, paid media or digital acquisition roles
3+ years in a media leadership position managing teams and significant media budgets ($5M+ annually)
Proven track record scaling customer acquisition in regulated or compliance-sensitive industries (insurance, fintech or healthcare strongly preferred)
Deep hands-on experience across paid search and at least two additional paid channels (social, programmatic, native or affiliate)
Direct experience with P&C insurance lead generation, insurance aggregator ecosystems or similar performance lead gen businesses preferred
Experience managing full-funnel optimization from CPL through bind rate or equivalent downstream revenue metric
Paid Search: Google Ads, Microsoft Advertising — campaign architecture, bidding strategy, Quality Score optimization
Paid Social: Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
Programmatic: DSP experience (DV360, The Trade Desk, or equivalent)
Attribution & Measurement: Northbeam, Rockerbox, Triple Whale, Google Analytics or equivalent multi-touch attribution tools

Job Responsibility

Own end-to-end paid media strategy across all digital channels for the P&C insurance vertical
Develop scalable acquisition strategies to grow high-intent P&C insurance leads profitably
Set performance targets aligned with revenue, margin and growth goals in partnership with the GM
Partner with executive leadership on annual and quarterly forecasting and media budget planning
Leverage data-driven insights and customer research to continuously refine messaging and measure business impact
Serve as the internal authority on paid media for P&C — educating stakeholders, advocating for investment and connecting media strategy to business outcomes
Own and optimize performance across all paid channels, including: Paid Search, Paid Social, Programmatic & Display, Native Advertising, Affiliate & Lead Aggregator Partnerships, Email & CRM-driven acquisition programs
Evaluate and test emerging channels to diversify acquisition and reduce platform concentration risk
Manage channel mix strategy with a clear view of diminishing returns and incremental opportunity
Drive continuous improvement of CPL, CPA, ROAS, quote rate, bind rate and lead quality metrics

What we offer

Medical, dental, vision insurance
Wellness and mental health benefits
Tax-Advantaged healthcare accounts
Financial and income protection benefits (life insurance, short-term disability, 401(k)
Paid time off (PTO), holidays and sick time off
Remote worker assistance for wellness and home office

Fulltime

Senior Director of AI Product Marketing

HPE is looking for a Senior Director of AI Product Marketing to build and lead a...

Location

United States , Spring

Salary:

180500.00 - 414500.00 USD / Year

Hewlett Packard Enterprise

Expiration Date

Until further notice

Requirements

10+ years in product marketing specifically, with recent senior roles in AI/analytics product marketing
ideally with deep Enterprise IT experience
5+ years of direct people leadership experience
Mastery of marketing functions
firm grasp of the technology, customer needs and market landscape
ability to tell a clear, differentiated story that resonates in the market
strong writing and presentation skills
growth-oriented people leader with a history of developing high performing teams
ability to get work done through others and operate at scale

Job Responsibility

Define the role of Product & Solution Marketing for AI within HPE, and lead the transformation of the PSM team and broader marketing organization in new ways of working
Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
Collaborate with multiple Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company

What we offer

Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion

Fulltime

Senior director product marketing

GEICO is looking for a customer-centric, dynamic leader with extensive P&L overs...

Location

United States , Chevy Chase; New York City

Salary:

195000.00 - 315000.00 USD / Year

Geico

Expiration Date

Until further notice

Requirements

Experience in brand marketing preferably with a Fortune 500 company
Bachelor's Degree
MBA preferred
Change agent who thrives in creating clarity in ambiguity
Ability to drive strategy and execute with speed and high quality
Comfortable producing and overseeing a high volume of work
Experience in transformational organizations providing clear analysis of future opportunities and guidance on how to act now
Significant experience in developing presentations for audiences at all levels
Experience in evaluating creative concepts and assets based on strategic alignment and business impact
Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders

Job Responsibility

Analyze untapped customer opportunities and product/service white space, to identify new business and profit growth areas, as well as opportunities to grow brand favorability
Lead the creation of short and long-range business plans, setting objectives, mapping out the unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights
Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention and cross-sell
Identify territories and moments rooted in clear insights for media selection and creative development
Produce quarterly brand business reviews highlighting actionable insights that Marketing practice leaders can use to enhance future work and improve business results going forward
Collaborate with Finance and PPM stakeholders to align on LOB goals and monitor progress against those goals
Partner with Marketing Finance to build LOB budgets and investment allocations across customer segments and distribution channels
Set the strategic agenda that will keep the cross-functional Marketing department focused on the business and customer priorities
Partner with COE specialists across sponsorship, media, creative, analytics, influencer, entertainment, corp comms, and customer journey marketing
Deliver clear customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the Marketing plan for optimal business outcomes

What we offer

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
Financial benefits including market-competitive compensation
a 401K savings plan vested from day one that offers a 6% match
performance and recognition-based incentives
and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

Fulltime

Director, Media Analytics & Customer Success

Involved Media USA

Location:
United States , New York

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
April 01, 2026

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