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Director, Media Analytics & Customer Success

https://www.roberthalf.com Logo

Robert Half

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Location:
United States, Pearl River

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Category:
Media

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.

Job Responsibility:

  • Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns
  • Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders
  • Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement
  • Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights
  • Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies
  • Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results
  • Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs
  • Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives
  • Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices

Requirements:

  • A minimum of 7 years of experience in marketing analytics, with expertise in digital media, television, and online video
  • Proven ability to provide strategic guidance to clients through measurement and testing tactics
  • Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel
  • Exceptional communication skills, capable of translating technical data into clear insights for non-technical audiences
  • Experience in agency settings is preferred, though candidates with client or consultancy backgrounds will also be considered
  • Resourceful and adaptable, with the ability to uncover insights even when data availability is limited
  • Educational background in a statistical or analytical field is preferred
  • a graduate degree is highly advantageous
  • Demonstrated leadership skills, including experience managing and mentoring teams

Nice to have:

  • Experience in agency settings
  • Educational background in a statistical or analytical field
  • a graduate degree
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • eligibility to enroll in company 401(k) plan

Additional Information:

Job Posted:
July 25, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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