Director, Media Analytics & Customer Success Job at Robert Half (Pearl River)

Director, Media Analytics & Customer Success

Involved Media is more than a media agency. We’re a team built on trust, curiosi...

Location

United States , New York

Salary:

135000.00 - 155000.00 USD / Year

Involved Media USA

Expiration Date

Until further notice

Requirements

7+ years in marketing analytics with a focus on digital analytics, Television, and/or Online Video
Proven track record of directly supporting clients with strategic guidance from measurement & testing tactics
The ability to translate results into clear, concise presentations, written reports, and data visualizations
Resourceful, adaptable, and creative
Must bring fresh insights and not be discouraged when all the data is not readily available
Solid understanding of statistical concepts such as regression, lift testing, and significance testing
Experience designing, analyzing, and garnering insights from experiments such as A:B tests and incrementality tests
Experience incorporating media mix modeling (MMM) and multi-touch attribution (MTA) methodologies into broader campaign initiatives
Must be highly skilled with Tableau or other BI tools
Must be highly skilled in accessing data from relational databases (SQL)

Job Responsibility

Lead the process of identifying the mix of measurement and analytics solutions that best meet client and internal team needs
Serve as a senior client-facing analytics lead for key accounts, translating performance insights into strategic guidance
Improve upon finding the best mix of media and linking to performance outcomes via observations from testing or analytics
Support client campaign reporting in Tableau, Datorama and Excel
Finding insights in disparate data sources that can refine our marketing strategy
Oversee a team of 2 analysts, evaluate and refine team structure, set annual team goals, and conduct reviews

What we offer

Medical coverage
Dental
Vision
Disability
401k
Paid time off
Community engagement opportunities
Great colleagues
Great learning opportunities

Fulltime

Director, Media Analytics & Customer Success

As part of the Media Analytics & Customer Success team, the Director will be res...

Location

United States , New York

Salary:

135000.00 - 155000.00 USD / Year

Involved Media USA

Expiration Date

Until further notice

Requirements

7+ years in marketing analytics with a focus on digital analytics, Television, and/or Online Video
Proven track record of directly supporting clients with strategic guidance from measurement & testing tactics
The ability to translate results into clear, concise presentations, written reports, and data visualizations
Resourceful, adaptable, and creative
Educational background in a statistical or analytical field preferred or equivalent experience
Solid understanding of statistical concepts such as regression, lift testing, and significance testing
Experience designing, analyzing, and garnering insights from experiments such as A:B tests and incrementality tests
Experience incorporating media mix modeling (MMM) and multi-touch attribution (MTA) methodologies into broader campaign initiatives
Must be highly skilled with Tableau or other BI tools
Must be highly skilled in accessing data from relational databases (SQL)

Job Responsibility

Lead the process of identifying the mix of measurement and analytics solutions that best meet client and internal team needs
Serve as a senior client-facing analytics lead for key accounts, translating performance insights into strategic guidance
Advanced Media Analytics: finding the best mix of media and linking to performance outcomes
Support client campaign reporting in Tableau, Datorama and Excel
Data Strategy: Finding insights in disparate data sources that can refine our marketing strategy
Supervisory Responsibilities: This role oversees a team of 2 analysts

What we offer

medical coverage
dental
vision
disability
401k
paid time off
community engagement opportunities
great colleagues
great learning opportunities

Fulltime

Director, Media Relations

Being part of Air Canada is to become part of an iconic Canadian symbol, recentl...

Location

Canada , Dorval

Salary:

Not provided

Air Canada

Expiration Date

Until further notice

Requirements

Proven track record with at least 10 years of experience in communications/public relations, with significant experience in traditional media relations and social media.
Liberal Arts education with work experience in journalism or related field.
Strong national PR industry network and relationships, with a focus on Central Canada.
Broad knowledge and experience in Domestic and International economics, politics and industry customer service strategies.
Demonstrated excellence in written, oral, interpersonal, and presentation skills and track record of working collaboratively and effectively interfacing with senior management, Board of Directors and staff.
Superior analytical and problem-solving skills.
Proven ability to work under pressure in a fast-paced environment and willingness to be accessible 24/7 as business requirements dictate.
Expertise in reputation management
Strong intuition for interpersonal relationships and relationship building
strong diplomatic and critical listening skills

Job Responsibility

Develop and implement a proactive media relations and public image strategy that supports the company's business plan, commercial activities and protects Air Canada’s reputation.
Acts as corporate spokesperson on key issues.
Establishes and nurtures productive relationships with key members of the local, national and locally based international media to generate positive visibility for Air Canada and minimize negative coverage.
Provide CEO, executive management and other key internal customers with corporate communications and media relations support and counsel.
Identify developing media issues, evaluate the Company’s image, position with various external sources to provide feedback and recommendations to executive management
Responsible for developing, recommending and implementing communications strategies, positioning and plans through traditional, non-traditional and social media to emerging issues affecting the company’s reputation and business objectives in a positive, consistent and timely manner.
Prioritizes media and other public appearance opportunities and oversees communication materials (speeches, presentations to investors and others, employee communications and other supporting material) for the CEO and executives.
Writes and issues all press releases for the company and develops positioning on all issues pertaining to the Central Canada region. In this role, reviews and approves on all such communications.
Personally, gives TV, radio, newspaper and magazine interviews as necessary to protect and enhance Air Canada's values and image with investors, customers, the airline industry and the community
Provides leadership to integrated communications teams (including Sales, Marketing, Investor Relations, Employee and Labour Relations) on major issues requiring communication activity (e.g. route announcements, labour work stoppages and other major operational disruptions).

Fulltime

New

Digital Marketing & Customer Experience Director

The Director of Digital Marketing & Customer Experience is accountable for Beaze...

Location

United States , Atlanta

Salary:

Not provided

Beazer Homes

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field required
MBA or advanced degree preferred
8–10 years of progressive experience in digital marketing, digital experience, or customer experience, with at least 3 years in a leadership role
Proven experience owning and optimizing customer-facing digital platforms (e.g., websites) and lifecycle communication channels (email/SMS)
Strong background in marketing analytics, customer journey analysis, and performance measurement, with demonstrated ability to influence business decisions
Experience working with marketing technology ecosystems, including marketing automation platforms
Salesforce Marketing Cloud experience strongly preferred
Experience identifying and applying AI use cases within marketing or digital experience environments, with understanding of governance and responsible implementation
Demonstrated success leading cross-functional initiatives and developing teams across digital, lifecycle, and analytics disciplines

Job Responsibility

Serve as the executive owner of b.com as Beazer’s digital front door, defining experience vision, standards, and performance expectations
Lead digital roadmap, prioritization, and optimization strategy in partnership with IT and Brand to ensure experiences clearly communicate value and guide customers to action
Own email and SMS as lifecycle experience channels, defining standards for cadence, personalization, tone, and fatigue management
Ensure lifecycle messaging reinforces and integrates with digital and in-person experiences rather than fragmenting the customer journey
Maintain accountability for experience quality and performance contribution across lifecycle channels
Own digital conversion performance across key customer funnel stages (visit → lead → appointment → sale) in partnership with Sales and Brand
Define conversion benchmarks, prioritization, and improvement roadmap
Ensures alignment between traffic-driving efforts (Brand/Paid Media) and on-site conversion experience
Drive continuous improvement in lead quality, friction reduction, and customer progression
Establish enterprise measurement frameworks across b.com, email, and SMS to evaluate customer journey performance and business impact

Fulltime

New

Associate Director of Media Investment – Programmatic

If you’re a self-starter with lots of enthusiasm for devising innovative and int...

Location

United States , Dallas

Salary:

Not provided

Arm Candy

Expiration Date

Until further notice

Requirements

Must be located in DFW or willing to relocate
5+ years of working experience in Paid Programmatic
Expert-level proficiency in major demand-side platforms (The Trade Desk and Google DV360 at minimum) and hands-on experience with ad servers (CM360) and measurement or supply-side tools
Familiarity with Amazon DSP, Viant, or other specialist or emerging platforms is a plus
Active programmatic certifications — The Trade Desk Edge Academy (Programmatic Principles at minimum) and/or Google Display & Video 360 certification
Amazon DSP or other platform certifications are a plus
Outstanding analytical and project management skills
Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential
Ability to work effectively with internal team members and external clients and other agency partners
Ability to create accurate projections based on data analysis

Job Responsibility

Manage the implementation, execution, and optimization of digital advertising campaigns across multiple platforms
Lead programmatic strategy and execution across leading demand-side platforms (The Trade Desk, Google DV360, Amazon DSP, Viant) and specialist or emerging platforms (DeepIntent, Basis, Yahoo DSP, etc.) for our largest accounts
Own programmatic campaign architecture decisions: insertion-order and line-item structure, audience strategy (first-party data, data-partner segments, contextual, and retargeting), channel and inventory mix (CTV, display, online video, audio, native, and DOOH), and deal-type strategy (open exchange, PMP, and programmatic guaranteed)
Supply Path & Inventory Quality: Own supply-path optimization and inventory strategy — curating SSPs and direct supply paths, building PMPs and curated marketplaces, and enforcing brand safety, viewability, and invalid-traffic (IVT) standards across the portfolio
Bid Strategy: Drive bid and optimization strategy across the portfolio (automated and custom bidding, frequency management, and KPI optimization toward CPA, ROAS, viewability, and completion rate) with strong intuition for when algorithmic optimization works and when it doesn’t
Measurement & Attribution: Lead the development of measurement frameworks — attribution, incrementality testing, MMM/MTA, and clean-room analysis — ensuring campaign performance is validated beyond last-touch platform metrics
Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
Support agency teams during operational and business reviews and act as a critical team member for operational and technical discussions
Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments

Fulltime

Director of media

DMS is seeking a strategic, data-driven Director of Media to own paid media stra...

Location

United States

Salary:

185000.00 - 195000.00 USD / Year

Digital Media Solutions

Expiration Date

Until further notice

Requirements

7+ years in performance marketing, paid media or digital acquisition roles
3+ years in a media leadership position managing teams and significant media budgets ($5M+ annually)
Proven track record scaling customer acquisition in regulated or compliance-sensitive industries (insurance, fintech or healthcare strongly preferred)
Deep hands-on experience across paid search and at least two additional paid channels (social, programmatic, native or affiliate)
Direct experience with P&C insurance lead generation, insurance aggregator ecosystems or similar performance lead gen businesses preferred
Experience managing full-funnel optimization from CPL through bind rate or equivalent downstream revenue metric
Paid Search: Google Ads, Microsoft Advertising — campaign architecture, bidding strategy, Quality Score optimization
Paid Social: Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
Programmatic: DSP experience (DV360, The Trade Desk, or equivalent)
Attribution & Measurement: Northbeam, Rockerbox, Triple Whale, Google Analytics or equivalent multi-touch attribution tools

Job Responsibility

Own end-to-end paid media strategy across all digital channels for the P&C insurance vertical
Develop scalable acquisition strategies to grow high-intent P&C insurance leads profitably
Set performance targets aligned with revenue, margin and growth goals in partnership with the GM
Partner with executive leadership on annual and quarterly forecasting and media budget planning
Leverage data-driven insights and customer research to continuously refine messaging and measure business impact
Serve as the internal authority on paid media for P&C — educating stakeholders, advocating for investment and connecting media strategy to business outcomes
Own and optimize performance across all paid channels, including: Paid Search, Paid Social, Programmatic & Display, Native Advertising, Affiliate & Lead Aggregator Partnerships, Email & CRM-driven acquisition programs
Evaluate and test emerging channels to diversify acquisition and reduce platform concentration risk
Manage channel mix strategy with a clear view of diminishing returns and incremental opportunity
Drive continuous improvement of CPL, CPA, ROAS, quote rate, bind rate and lead quality metrics

What we offer

Medical, dental, vision insurance
Wellness and mental health benefits
Tax-Advantaged healthcare accounts
Financial and income protection benefits (life insurance, short-term disability, 401(k)
Paid time off (PTO), holidays and sick time off
Remote worker assistance for wellness and home office

Fulltime

Director, Social Media & Content

The Director Digital Social Media (internally known as Director, Social Media & ...

Location

Salary:

158000.00 - 205000.00 USD / Year

ACE Hardware

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, Communications, Journalism, or related field
Minimum of 10 years of experience in digital marketing, content strategy, or social media, ideally in the retail, fashion, beauty, or consumer lifestyle space
Proven success in creating, analyzing and optimizing content that builds brand affinity and drives measurable sales
Deep understanding of social commerce platforms, digital retail trends, and omnichannel shopping behavior
Strong leadership skills, with experience managing in-house and freelance content teams
Proficiency in tools like Google Analytics, Meta Business Suite, SOCi or similar platforms
Familiarity with video-first and mobile-first content creation for platforms like TikTok and Reels
Excellent visual and editorial judgment with a portfolio of work that demonstrates brand-building and conversion-focused content
Experience with influencer campaigns, affiliate marketing UGC

Job Responsibility

Lead the strategy for social content and paid social media (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to grow community, deepen engagement, and drive omnichannel traffic
Develop a content calendar that supports seasonal campaigns, unique/innovative products, and retail moments, while maintaining an always-on brand presence
Define, develop and execute a content strategy that reflects our brand identity, values, and voice—tailored to resonate with our audience across platforms
Build campaigns that inspire connection and spark conversation while naturally leading customers toward purchasing and/or visits
Champion and optimize content that reflects both inspiration/lifestyle, product benefits and action that drives brand engagement and omni-channel traffic and sales
Integrate shoppable features and frictionless shopping paths across content and platforms (e.g., Instagram Shop, TikTok Shop, UGC galleries, etc.)
Establish, maintain and optimize all vendor relationships including SOCi, Sprinklr, Meta including Meta Business Manager, Tik Tok and any emerging platforms in which Ace should have a presence on
Lead, coach, and develop a team of content creators and digital producers
Define KPIs and goals across brand engagement, reach, CTR, conversion, and revenue
Analyze content performance and audience insights to continuously evolve creative direction and campaign strategies

What we offer

Incentive opportunities
Generous 401(k) retirement savings plan with a fully vested matching contribution the first year in addition to quarterly contributions and annual discretionary contribution
Comprehensive health coverage (medical, dental, vision and disability – up to 26 weeks short-term disability and long-term disability) & life insurance benefits for you and your dependents
21 days of vacation immediately available (prorated in the first year) and up to 6 paid holidays depending on the month of hire
Annual Ace Cares Week, 20 hours off work per year to volunteer at an organization of your choice, opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation
On-site classes, facilitator-led courses, and a generous tuition assistance program
Frequent campus events like Employee Appreciation Week, vendor demos, cookouts, and merchandise sales
Services such as mobile spas, auto maintenance, car wash and detailing, dry cleaning, dentists, eye doctors, flu shots, recycling and more
Employee discounts on Ace merchandise (including top brands like Weber, Traeger, Yeti, Craftsman, DeWalt and more), travel, fitness, computers and thousands more
Birth/Adoption bonding paid time off

Director, ESPN Paid Media

The Walt Disney Company, together with its subsidiaries and affiliates, is a lea...

Location

United States , New York

Salary:

172100.00 - 236600.00 USD / Year

Disney

Expiration Date

Until further notice

Requirements

10+ years of experience in performance marketing, paid media or growth marketing
Experience with sports, live event marketing and real-time campaign activation
Proven success driving customer acquisition for subscription, DTC or digital products
Deep expertise across performance channels including paid social, search, programmatic and video platforms
Demonstrated success integrating creative strategy with performance marketing to drive measurable results
Experience overseeing large-scale, multi-channel paid media investments nationally
Experience leading and developing high-performing marketing teams
Strong analytical mindset with experience leveraging data, experimentation, and attribution insights to drive decisions
Ability to thrive in a fast-paced environment and manage real-time marketing opportunities tied to live events
Bachelor's degree in Marketing, Business Administration, Communications, Economics, Data Analytics, or a related field required

Job Responsibility

Strategic Paid Media Leadership & Business Alignment - Serve as the primary liaison between Media and ESPN DTC business stakeholders, translating profit objectives into paid media strategies that drive acquisition, engagement, and revenue growth
Cross-Functional Partnership & Growth Planning - Partner with product, analytics, programming, finance, and marketing leadership to align media investment strategies with key sports tentpoles, programming priorities, and seasonal growth initiatives
Paid Media Messaging Strategy - Lead the strategic direction of performance-driven creative, ensuring messaging, formats, and assets are optimized for platform performance, audience relevance, and conversion impact including our approach to tune-in and DCO messaging
Live Sports Campaign Activation & Weekend Operations - Oversee operational readiness and real-time campaign activation during major sports, content and live event moments globally, ensuring agile response to programming changes and audience demand spikes
Testing, Innovation & Performance Experimentation - Champion a culture of continuous innovation by advancing structured testing and experimentation across media strategy, audience targeting, creative approaches, and emerging platforms, leveraging insights to unlock new growth opportunities and improve acquisition efficiency
Investment Optimization & Measurement Strategy - Guide data-driven decision making through performance analysis, experimentation frameworks, and attribution insights to continuously optimize media investment against CPA, LTV, and subscriber growth targets
Multi-Channel Performance Marketing Oversight - Oversee the execution and optimization of paid media across social, search, programmatic, video, and emerging platforms, ensuring cohesive full-funnel strategies that scale subscriber acquisition
Operational Excellence & Team Leadership - Establish best-in-class operating processes, performance frameworks, and team workflows that enable scalable, efficient campaign execution while fostering a high-performance team culture

What we offer

bonus and/or long-term incentive units may be provided as part of the compensation package
full range of medical, financial, and/or other benefits

Fulltime

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Director, Media Analytics & Customer Success

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