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The Director, Marketplace Marketing is a senior marketing leader responsible for driving the go-to-market strategies and execution for two critical pillars of Xometry’s business: growth within the U.S. Marketplace (Buyer-focused) and expansion of our Global Partner network (Supplier-focused). As a quintessential player/coach, this leader will set the strategic vision while remaining hands-on in the execution of high-impact initiatives. You will be responsible for grounding all marketing activities in the voice of the market and a disciplined focus on ROI, ensuring that buyer acquisition strategies and partner engagement programs are both informed by real-world feedback and optimized for measurable performance and business impact.
Job Responsibility:
U.S. Marketplace (Customer Focus): Buyer Acquisition & Growth: Define and execute marketing strategies to accelerate revenue growth and increase market share among U.S.-based buyers
Collaborative Sales Enablement: Partner closely with the Sales organization to co-develop messaging, competitive insights, and tools that empower the U.S. sales team to win
Market-Driven Campaigns: Ensure all buyer-facing campaigns and messaging frameworks are grounded in the "voice of the buyer," translating market trends into distinctive, audience-centric execution
Global Partner Marketing (Supplier Focus): Engagement & Retention: Drive the strategy for deepening engagement with our global supplier base, ensuring partners see continuous value in the Xometry ecosystem
Collaborative Partner Recruitment: Work in lockstep with Operations and Network teams to support the recruitment of high-quality global partners through targeted marketing programs
Partner Value Proposition: Define and amplify the global partner narrative, ensuring it resonates across different regions while maintaining a consistent brand voice
Leadership & Strategy: Cross-Functional Partnership: Forge deep relationships across Sales, Product, Operations, and Marketing to ensure all marketplace and partner initiatives are tightly aligned with business priorities and product roadmaps
Performance & ROI: Establish measurement frameworks to track performance across both buyer and partner workstreams
apply data-driven insights to refine strategy and demonstrate clear business impact
Player/Coach Leadership: Lead, mentor, and develop a high-performing team while remaining actively involved in day-to-day strategic execution
Requirements:
12+ years in B2B marketing
at least 5 years leading teams
experience in tech based businesses, SaaS, or marketplace environments strongly preferred
technical or manufacturing familiarity/background a plus
Collaboration Expert: Exceptional ability to work cross-functionally across Sales, Product, Operations, and Marketing
Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market"
Experience creating supplier or partner engagement programs that scale participation and value
Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling
Solid analytical capabilities
skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI
Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions
Skilled collaborator and influencer, capable of aligning executives and peers around marketplace growth priorities
Strong people leader with experience developing managers and building high-performing teams
Thrives in a fast-paced, high-growth environment
able to balance near-term priorities with long-term brand building
Nice to have:
Proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools (e.g., Looker, GA)
What we offer:
401(k) match
medical, dental and vision insurance
life and disability insurance
generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave