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This is a rare opportunity to define how a fast-growing, multi-entity organization shows up in the market — and why it matters. As Digital United’s Director of Marketing, you’ll shape the frameworks, narratives, and positioning strategies that elevate our brands and unify how we communicate value across entities. This role blends brand theory and business strategy: you’ll build the foundation for brand equity, awareness, and loyalty — not through one-off campaigns, but through a scalable, strategic architecture that differentiates Digital United in the market. You’ll partner with senior leaders to ensure every touchpoint — from marketing materials to client pitches — reinforces a cohesive, credible brand story that drives measurable growth. This is a part-time consulting role with flexible hours. The engagement begins with an intensive upfront phase to establish frameworks, positioning, and strategy, then transitions into ongoing part-time support.
Job Responsibility:
Brand Strategy & Architecture
Positioning & Messaging
Brand Communication & Experience
Go-to-Market & Growth Strategy
Brand Alignment & Integration
Requirements:
15+ years in brand strategy, marketing communications, or creative consulting, ideally within agency or professional services environments
Bachelors degree in Marketing required
Proven ability to apply brand theory frameworks (Aaker, Keller, etc.) to real-world strategy and execution
Deep expertise in brand equity, positioning, awareness, and differentiation
Experience developing multi-brand architectures and brand systems that scale
Strong understanding of the full marketing funnel — from awareness through demand generation — and how brand perception drives pipeline
Exceptional communication skills with the ability to simplify complexity and craft compelling narratives for C-suite audiences
Skilled in CRM, marketing analytics, and dashboard development linking brand activity to ROI
Strong cross-functional leadership and influence
capable of driving alignment among senior leaders and creative teams
A balance of creative instinct and analytical rigor — comfortable shifting between theory and execution
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