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Director, Marketing

Primacy

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Contract Type:
Not provided

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Salary:

50.00 - 75.00 USD / Hour

Job Description:

This is a rare opportunity to define how a fast-growing, multi-entity organization shows up in the market — and why it matters. As Digital United’s Director of Marketing, you’ll shape the frameworks, narratives, and positioning strategies that elevate our brands and unify how we communicate value across entities. This role blends brand theory and business strategy: you’ll build the foundation for brand equity, awareness, and loyalty — not through one-off campaigns, but through a scalable, strategic architecture that differentiates Digital United in the market. You’ll partner with senior leaders to ensure every touchpoint — from marketing materials to client pitches — reinforces a cohesive, credible brand story that drives measurable growth. This is a part-time consulting role with flexible hours. The engagement begins with an intensive upfront phase to establish frameworks, positioning, and strategy, then transitions into ongoing part-time support.

Job Responsibility:

  • Brand Strategy & Architecture
  • Positioning & Messaging
  • Brand Communication & Experience
  • Go-to-Market & Growth Strategy
  • Brand Alignment & Integration

Requirements:

  • 15+ years in brand strategy, marketing communications, or creative consulting, ideally within agency or professional services environments
  • Bachelors degree in Marketing required
  • Proven ability to apply brand theory frameworks (Aaker, Keller, etc.) to real-world strategy and execution
  • Deep expertise in brand equity, positioning, awareness, and differentiation
  • Experience developing multi-brand architectures and brand systems that scale
  • Strong understanding of the full marketing funnel — from awareness through demand generation — and how brand perception drives pipeline
  • Exceptional communication skills with the ability to simplify complexity and craft compelling narratives for C-suite audiences
  • Skilled in CRM, marketing analytics, and dashboard development linking brand activity to ROI
  • Strong cross-functional leadership and influence
  • capable of driving alignment among senior leaders and creative teams
  • A balance of creative instinct and analytical rigor — comfortable shifting between theory and execution

Additional Information:

Job Posted:
December 11, 2025

Employment Type:
Parttime
Work Type:
Remote work
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