Director, Marketing Job at PerkinElmer (Springfield)

Job Description

Director, Marketing - Project Farma at PerkinElmer. Project Farma's purpose is to improve patient lives by accelerating the delivery of life-changing therapies. We accomplish this through the successful execution of high-quality life sciences projects across the full project lifecycle. Project Farma (PF) team members collaborate with cross-functional teams to build trusted client relationships, deliver an exceptional customer experience, and contribute to business growth by identifying opportunities and applying data-driven insights to support project planning, cost, schedule, and performance management. This role contributes to organizational success by supporting financial performance, operational efficiency, and continuous improvement, while also investing in people through mentorship, knowledge sharing, and professional development. All team members are expected to embody Project Farma's values by being curious, personable, and unselfish, while maintaining a strong commitment to a Patient Focused and People First mindset. The Marketing Director is a senior leader responsible for setting direction, driving execution, and delivering results across a function, portfolio, or business segment.

Job Responsibility

Develops customer-centric communication strategies and collaborates with cross-functional teams for tactical planning across digital channels (social media, CRM, websites, email) to enhance client engagement and drive sales
Gains insights from business development, HR, and executive stakeholders to design marketing strategies, brand campaigns, and partnerships, aligning with corporate objectives and boosting brand recognition and customer acquisition
Executes metric-driven sales-enablement activities, including personalized account-based marketing (ABM) and inbound marketing strategies
Curates blog articles, social media campaigns, eBooks, and SEO/SEM tactics to support the Company's value proposition and enable business growth
Manages relationships with editorial partners, PR/media contacts, and contract writers to support thought leadership amplification and earned media coverage
Collaborates with key SMEs to develop and showcase marketing collateral including scientific publications, white papers, case studies, and more
Provides regular quarterly metrics management and reporting on performance, accompanied by actionable recommendations for optimizing marketing activities and improving outcomes
Conducts market research exercises to identify new product/service opportunities, developing strategic plans to capitalize on them and ensure continued organizational growth
Drives collaboration among executive leadership, inside sales/business development, for coordinated outreach efforts and effective follow-up
Collaborates with human resources to organize and execute corporate events in alignment with themes and organizational priorities to optimize employee engagement
Manages the annual marketing budget, prioritizing activities that drive substantial growth and maximize return on investment (ROI) for the organization
Oversees conference and industry event marketing, including pre-event planning, on-site execution, lead capture, and post-event follow-up in coordination with Client Engagement and business development teams
Mentor's direct reports by driving high personal and professional performance and a strong team culture
Develops ideal customer profiles (ICPs) and customer journeys to ensure that marketing approaches are appropriate and increase success rates

Requirements

7-10 years of marketing leadership, preferably in the life science industry with demonstrated high level of independent performance
Bachelor's degree in marketing, business, or equivalent experience
Excellent analytical and strategic thinking skills with the ability to translate strategic vision and analysis into executable solutions
Willing and enthusiastic to travel to support key conferences, strategic planning sessions, and professional development events
Comfortable interacting with executive leaders and stakeholders within the organization and presenting to internal and external audiences
Coaching and mentor-like mindset with previous experience managing direct reports
Self-motivated, resourceful leader with excellent organizational skills, attention to detail, and ability to manage multiple streams of on-going work successfully
Strong problem solving, analytical reasoning, decision-making skills, ability to prioritize multiple projects and meet deadlines
Strong communication skills, both verbal and written, with acute attention to detail and quality
Proficiency with social media platforms and CRM tools like LinkedIn, HubSpot, and Salesforce
Visionary, positive, and energetic leader that fosters the Company's unique, diverse, and winning culture

Nice to have

Experience with HubSpot and Salesforce integration, including UTM governance, campaign attribution, and marketing performance dashboards
Familiarity with thought leadership content programs, including white paper development, editorial placements, and PR/media coordination
Experience managing external agency relationships, contract writers, and creative vendors
Exposure to the life sciences capital project, CRO, or CDMO space

PerkinElmer - All Job Offers

Select Country

Director, Marketing

Job Description

Job Responsibility

Requirements

Nice to have

Looking for more opportunities?

Director, Marketing

Business Development & Marketing Director

Associate Upstream Marketing Director, Respiratory Health

Regional Sales and Marketing Director

Sr. Director, Marketing

Group Marketing Director

Associate Director, Marketing

Executive Director, Marketing AI Capabilities

Us Consumer Marketing Director, Obesity And Related Conditions

Our AI answers in your language