Director, Marketing Technology Job at Insperity (Kingwood)

Job Description

This position is responsible for providing a foundation of marketing domain expertise driving Insperity’s marketing technology vision and roadmap. This role manages the marketing technology portfolio, including the selection, implementation, integration, maintenance, and adoption of technology. Works with department leaders and stakeholders to align marketing technology solution design and application development with Insperity’s strategic objectives. Responsible for providing administrative decision-making, support, and leadership that is critical in enabling the development team to focus on their primary assignments.

Job Responsibility

Defines and implements marketing’s technology vision, strategy, and roadmap working with department leaders and stakeholders to create a technology roadmap that is aligned with business objectives
Partners with the IT organization, leads the business-side implementation of new marketing technology, attains seamless integration to Customer Relationship Management (CRM) and Marketing Automation Platform (MAP), and ensures high levels of adoption
Researches new technologies to solve marketing needs, assesses vendor and technology capabilities, and manages RFP and onboarding end-to-end processes
Manages the marketing technology budget
Develops, coaches, and leads technical and professional team members for sustained excellence in individual and team performance
Works closely with stakeholders to plan, direct, and coordinate all marketing technology development and execution, in addition to the selection and integration of marketing business applications, enterprise services, and cloud platforms
Aligns marketing technology with business goals
Maintains effective and thorough communications with all stakeholders across the organization
Defines the business requirements for marketing technology development and investments through consultation with internal constituents to identify needs and formulate solutions to project objectives, and participates in the research, design, architecture, and development
Leads the evaluation and selection process of marketing technology providers
Reviews, negotiates vendor provider and consultant contracts
Serves as the primary point of contact for all marketing technology internal users and external vendors and consultants
Recommends marketing technology strategies, policies, and procedures by evaluating organization outcomes, identifying problems, evaluating trends, and anticipating requirements
Serves as a technology liaison in Marketing to the Innovative Technology Solutions department and other internal stakeholders
Prioritizes, sequences, and manages implementation and enhancements of project delivery according to resource availability and timelines
Manages the development and testing of web-based marketing applications
Ensures proper operation and functionality of the company website, including technical search engine optimization, and diagnoses and resolves problems appropriately
Identifies, develops, recommends, and implements process improvements that result in improved efficiency and effectiveness
Oversees a team responsible for web development, digital marketing conversion tracking and reporting, and marketing technology product management
Makes hiring decisions through a targeted selection process of behavioral interviewing to obtain future leaders
Develops, coaches, mentors, and leads team members though clear expectations and line of sight to business strategy with solid understanding of operations
Provides employees with timely, candid, and constructive feedback, endeavors to develop employees to their full potential, recognizes and rewards employees for accomplishments, conducts timely one-on-ones, and prepares and conducts annual performance reviews
Supports the business by building high performing teams, coaching leaders through team development, and achievement of business objectives
Makes decision and communicates in a way the connects people, tasks, and resources to achieve business objectives
Sets high standards and expectations for achieving goals
Develops and executes plans with input from multiple teams, establishing accountability and clarity
Creates measurements and performance indicators for monitoring progress and holding teams accountable to achieving business results
Analyzes tasks, workload, assignments, and capacity, provides work estimates, and manages team to keep development and projects on schedule
Assists in the accomplishment of Insperity Company goals
Helps other employees to accomplish Insperity Company goals
Performs other duties as may be assigned by department supervisor
Participates in the Disaster Recovery plan as required

Requirements

Bachelor’s Degree in Computer Science, a related discipline, or equivalent work experience is required
Ten or more years of experience in leading technology initiatives is required
Seven plus years of experience managing or supervising technical and/or professional staff members is required
Experience implementing marketing technology solutions, including marketing automation platforms is required
Ten plus years of experience in application development and technology project management experience including the rollout of related applications is required
Experience leading both internal and external cross-functional teams in the design and execution of data analytics is required
Proven ability to influence the marketing organization globally to create a culture of data-led experimentation and innovation
Experience optimizing data and software integrations and using technology to increase market awareness, audience engagement and lead conversion by keeping up with trends in both marketing and advertising technology
Possesses exceptional strategic thinking, analytical and problem-solving skills, as well as excellent written and verbal communication skills to effectively articulate business/product strategies, influence outcomes and lead through
Ability to manage multiple initiatives simultaneously by maintaining an organized portfolio
Program/ project management experience
Demonstrable competence in analyzing programs/campaigns success
Advanced understanding of the full marketing technology stack, and related system integrations
Proven working knowledge of marketing technology including, but not limited to, CRM, marketing automation, content management, marketing resource management, web, and digital applications
Advanced technical understanding of digital web and mobile technologies
Possesses a comprehensive knowledge of application development and applies this knowledge toward the management of subordinates
Proven working knowledge of computer science and computing related subject matter including application design and development, programming and programming languages, database systems and concepts, and computer system operations
Experience integrating marketing applications with other enterprise applications, as well as internal and external data sources
General knowledge of relevant application frameworks, programming languages and development methodologies, including Agile
Excellent problem solving, troubleshooting and decision-making skills
Self-starter with ability to be productive in a fast-paced environment with minimal direction
Strong organizational, project and resource management skills
Comfortable working with multiple enterprise stakeholders, including senior business, finance, marketing, sales, IT and operations executives
Excellent human resource management skills, leadership qualities and the ability to effectively manage employee behavioral situations
Knowledge and experience in the utilization of management methods and techniques used in hiring, supervising, training and evaluating technical personnel
Proven ability to motivate and lead team members to achieve vision
Strong teamwork and interpersonal skills with the ability to communicate at all management levels and thrive in a cross-functional environment
Excellent oral and written communication skills, with ability to articulate complex technical concepts to nontechnical stakeholders and maintain effective work relations with those encountered in the course of employment

What we offer

Flexibility: Over 80% of Insperity’s jobs have flexibility
Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training
Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more

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Director, Marketing Technology

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