CrawlJobs Logo

Director, Marketing Technology

aramark.com Logo

Aramark

Location Icon

Location:
United States , Philadelphia

Category Icon

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

The Director of Product Management & New Product Development is responsible for leading the end-to-end product lifecycle—from ideation and launch of new products to the optimization and growth of an established product portfolio. This role serves as a critical connector across the organization, translating business strategy into product execution while effectively communicating both upward to executive leadership and downward to product teams, as well as laterally across Sales, Marketing, Communications, Technology, Operations, Finance, and Customer Experience. The ideal candidate brings strong business judgment, deep technology product experience, and a commercial mindset rooted in sales or marketing, with the ability to balance innovation, customer value, and financial performance.

Job Responsibility:

  • Define and own the product vision, roadmap, and lifecycle strategy for both new and existing products
  • Align product strategy with corporate objectives, market opportunities, and customer needs
  • Evaluate, prioritize, and manage the product portfolio to maximize growth, profitability, and customer value
  • Lead new product ideation, business case development, and go-to-market planning
  • Partner with Technology, UX, and Architecture teams to translate business requirements into scalable, high-quality solutions
  • Oversee stage-gate or agile development processes, ensuring on-time, on-budget delivery
  • Drive market validation, pilot programs, and post-launch performance reviews
  • Own ongoing client-facing product performance, including adoption, revenue, margin, customer satisfaction, and lifecycle optimization
  • Identify enhancement opportunities based on customer feedback, market trends, and performance analytics
  • Drive growth initiative planning and deployment
  • Manage product sunsetting, migration, and modernization strategies as needed
  • Serve as the primary product leader interfacing with Sales, Marketing, Communications, Technology, Operations, Finance, Legal, and Customer Support
  • Communicate product strategy, priorities, and performance clearly to executive leadership and key stakeholders
  • Enable Sales, Marketing, and Communications teams with clear value propositions, pricing strategies, and competitive positioning
  • Influence without authority and drive alignment across diverse teams and perspectives
  • Lead, mentor, and develop product managers and product leaders
  • Establish product management best practices, governance, and decision frameworks
  • Foster a customer-centric, data-driven, and outcome-oriented product culture

Requirements:

  • 12+ years of progressive business experience, with a strong preference for backgrounds in Sales, Marketing, or Commercial Strategy
  • Demonstrated experience managing technology-based products across their full lifecycle
  • Demonstrated experience in Digital Marketing discipline and initiative development
  • Proven success leading cross-functional teams in complex, matrixed organizations
  • Bachelors preferred
  • Minimum 10 years experience

Additional Information:

Job Posted:
May 03, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director, Marketing Technology

Associate Director, Marketing Operations

The Associate Director of Marketing Operations is responsible for leading the ex...
Location
Location
United States
Salary
Salary:
Not provided
avanos.com Logo
Avanos
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, or related field
  • 8+ years of progressive experience in marketing, with significant exposure to marketing communications, digital marketing, content development, events/tradeshows, and market research
  • 3+ years in a management role, with proven success in leading and developing high-performing teams across global regions
  • Demonstrated success executing omni-channel marketing programs that drive measurable growth and revenue outcomes
  • Strong communication skills (written, verbal, and presentation), with ability to influence across organizational levels and global stakeholders
  • Proficiency with marketing technology platforms (e.g., marketing automation, CRM, analytics, and content management systems)
  • Experience managing global branding initiatives and ensuring consistent brand execution across diverse markets
  • Strong analytical mindset with the ability to use data and insights to guide decisions, optimize campaigns, and present findings to senior leadership
Job Responsibility
Job Responsibility
  • Lead the planning and execution of tradeshows, events, digital campaigns, content programs, and marketing communications
  • Support the management of omni-channel marketing plans that integrate digital, social, content, and events to drive measurable brand and revenue impact
  • Partner with cross-functional teams (product management, sales, finance, regional marketing, IT, regulatory, quality, supply, internal communications) to align marketing programs with corporate objectives and global priorities
  • Oversee global brand stewardship, ensuring consistent messaging while enabling local market adaptation
  • Leverage marketing technology platforms (automation, CRM, analytics, and content management) to optimize campaign execution and performance tracking
  • Lead a high-performing global team
  • foster collaboration across geographies and cultural contexts
  • Effectively communicate campaign strategies, insights, and results to executives, cross-functional teams, and external partners
What we offer
What we offer
  • benefits on day 1
  • free onsite gym
  • onsite cafeteria
  • HQ region voted 'best place to live' by USA Today
  • uncapped sales commissions
  • generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting
Read More
Arrow Right

Director of Marketing Operations

This Director of Marketing Operations role is a critical part of the Demand Gene...
Location
Location
United States , Multiple
Salary
Salary:
Not provided
https://www.upguard.com Logo
UpGuard
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Deep Expertise in Marketing Operations: At least 7+ years of experience in a B2B marketing operations role, preferably within a high-growth SaaS environment
  • HubSpot Mastery: Extensive, hands-on administrative and technical knowledge of HubSpot's full capabilities, including its automation, reporting, and integrations
  • Data-Driven Mindset: A strong aptitude for using data to build actionable reports, interpret performance, and make strategic decisions
  • Systems Thinking: The ability to translate complex business challenges into scalable, tech-enabled solutions and workflows
  • Process-Oriented: A proven track record of creating and scaling efficient lead management and campaign execution processes
  • Cross-Functional Collaboration: The ability to partner effectively with various teams to align on shared goals and drive unified outcomes
Job Responsibility
Job Responsibility
  • Own the Marketing Tech Stack: Take full ownership of all marketing technologies, with a specific focus on optimising HubSpot Marketing Hub to its fullest potential
  • Design & Optimise Core Processes: Create and manage scalable, efficient processes for lead scoring, lead routing, database health, and attribution modelling
  • Enable Campaign Execution: Partner with the Growth and Brand & Content teams to build the workflows, segmentation, and tracking necessary for seamless and measurable campaign execution
  • Streamline Lead Management: Develop and implement the entire lead journey, from initial capture and enrichment to qualification and a smooth handoff to the sales team
  • Drive Funnel Visibility: Build and maintain comprehensive dashboards and reporting that provide real-time visibility into campaign ROI, funnel performance, and operational efficiency
  • Collaborate Cross-Functionally: Work closely with Revenue Operations, Sales, and Product to ensure all systems and data are aligned across the entire revenue funnel
What we offer
What we offer
  • Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
  • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
  • $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
  • Generous Annual Leave/PTO allowances: Time to recharge your batteries
  • 18 weeks paid Parental Leave: Irrespective of parenting role
  • Personal Leave Allowance: This includes sick & carer's leave
  • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top-spec hardware: All team members will be provided with top-spec laptops for their roles
  • Fulltime
Read More
Arrow Right

Marketing Director

This role has been designed as ‘Onsite’ with an expectation that you will primar...
Location
Location
India , Hyderabad
Salary
Salary:
Not provided
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in product marketing specifically, with recent senior roles in enterprise IT and software/SaaS product marketing
  • 5+ years of direct people leadership experience
  • Mastery of the product marketing role, adjacent functions, and effectively partner with other teams and get the best outcomes
  • Firm grasp of the technology, customer needs and market landscape
  • Ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
  • Strong writing and presentation skills, with a bias toward keeping content development close to you
  • A growth-oriented people leader with a history of developing high performing teams
  • Ability to get work done through others and operate at scale
  • Bachelor's Degree
Job Responsibility
Job Responsibility
  • Define the role of Product & Solution Marketing for OpsRamp within HPE, and help lead the transformation of the PSM team and broader marketing organization in new ways of working
  • Build a high-functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
  • Collaborate with the software business units and sales specialist teams to develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
  • Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
  • Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
  • Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
  • Drive cross-functional development of product-led growth strategies to improve HPE share in target markets
  • Capture customer mindshare and wallet share through thought leadership, content marketing, events, ABM, and earned media
  • Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
  • Act as an advocate across teams for: marketing within the business unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Creative Director - Films & Series Marketing

We're looking for a powerhouse Creative Director to join our Integrated Creative...
Location
Location
India , Mumbai
Salary
Salary:
Not provided
trailerparkgroup.com Logo
Trailer Park Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A solid understanding of copywriting, title marketing, brand positioning, and storytelling-driven strategy
  • Bachelor’s degree in copywriting, art, graphic design, marketing, communications, journalism, and other relevant fields
  • A minimum of 10 years’ digital/mainline experience, with a strong inclination to digital first ideas particularly with, but not limited to web, social, and emerging technologies
  • Brilliant interpersonal/communication skills and client presentation skills
  • Have in-depth knowledge of brand development and multichannel marketing models
  • Must be a creative and strategic thinker
Job Responsibility
Job Responsibility
  • Managing a team who work on variety of projects ranging from content campaigns to digital first social/brand campaigns across different categories
  • Lead films and series marketing campaigns end to end with strong focus on research-based strategy
  • Develop clutter breaking ideas that entertain, stir conversation and create buzz
  • Evaluating trends, assessing new data, and keeping up to date with the latest marketing techniques
  • Mentor and build a team of talented, junior creative folks
  • Creating and implementing tailored creative marketing plans based on individual client requirements
  • Creative Directing brainstorming meetings and creative sessions
  • Shaping brand standards and creating procedures to ensure all products are brand appropriate
  • Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets
  • Developing exceptional and well-crafted copy that meet clients’ requirements
What we offer
What we offer
  • Flexibility to work remotely or in the office
  • Inclusive culture
  • Professional development opportunities
  • Best-in-class editor training program
  • Opportunities to build new skills
  • Development as managers and leaders
  • Connect and grow through mentorship
  • Fulltime
Read More
Arrow Right

Creator Marketing Director, Streaming

GoodPower is building the largest youth climate creator network in the world. Th...
Location
Location
United States
Salary
Salary:
120000.00 - 140000.00 USD / Year
acespace.org Logo
Action for the Climate Emergency
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven leadership experience in creator/influencer marketing, ideally with 8+ years of direct campaign and creator management experience
  • Well-versed in streaming, podcast and Twitch parasocial landscapes, with experience working in these mediums and booking appearances
  • Creative, out-of-the-box thinker with a knack for scroll-stopping ideas
  • Strategically-minded and versed in tactics that drive clicks and actions
  • Mastery of core social media platforms (TikTok, YouTube, Instagram) and new/emerging channels (podcasts, streaming, Twitch)
  • Strong copywriting skills and understanding of how to communicate messaging across each channel
  • Deep experience managing a digital campaign, including fluency with common digital tools and technology
  • Rigorous eye for detail
  • Solid gut instinct for content review (profanity, fact-checking, political appropriateness)
  • Thrive in a fast-paced agile organization
Job Responsibility
Job Responsibility
  • Drive creation and execution of innovative streaming and long-form creator partnerships
  • Explore, develop, and test new campaign ideas, frameworks, and platforms/channels (e.g., Twitch, podcasting)
  • Build up a program of subject matter experts and get them placed onto podcasts and streaming platforms
  • Implement scalable processes for experimenting with content formats, platform activations, and compensation structures
  • Identify and leverage emerging trends in creator marketing
  • Optimize creator sourcing and outreach strategies
  • Manage a large number of creators throughout every phase of content creation
  • Establish best practices for onboarding, activating, and nurturing long-term creator relationships
  • Develop brand/channel guidelines
  • Foster a community of large creators and relationships with talent managers/agencies
What we offer
What we offer
  • Medical
  • Dental
  • Vision
  • 403b retirement savings plan
  • Vacation
  • Sabbatical
  • Paid Parental Leave
  • 2 Floating Holidays
  • 2 Community Service Floating Holidays
  • Sick time
  • Fulltime
Read More
Arrow Right

Senior Director, Marketing

The Senior Director, Marketing (Senior Director) will lead the Festival’s audien...
Location
Location
Canada , Stratford
Salary
Salary:
Not provided
artsconsulting.com Logo
Arts Consulting Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A minimum of 10 years of senior experience in marketing is required from work in the creative industries, tourism, consumer marketing, or other fields, but preferably in a nonprofit and arts-based environment
  • A proven track record of leadership in marketing, branding, budgeting, forecasting, technology, the use of Customer Relationship Management software, and advancing the mission of a similar complex organization, is a must
  • A master’s degree in marketing, communications, or business administration or equivalent experience is an asset
  • Demonstrable passion and enthusiasm for theatre is an asset
  • Outstanding interpersonal, written, and verbal skills in English are required
  • Residency in proximity to the Festival’s main offices in Stratford is required to facilitate working on-site
  • Those currently eligible to work in Canada, as well as international applicants who would need immigration support, are more than welcome to pursue this unique opportunity
Job Responsibility
Job Responsibility
  • Develop and oversee the implementation of integrated marketing plans designed to meet ambitious revenue targets
  • Formulate the profile of the Festival’s target markets, tracking the effectiveness of the marketing tactics against the audience segments, improving bottom-line results
  • Articulate a clear value proposition associated with the brand and ensure the proposition is integrated into compelling copy and the work of the marketing, audience engagement, publicity, sponsorship, and communications teams
  • Establish, implement, and evaluate short- and long-range departmental objectives, policies, and operating procedures to ensure goals are met or exceeded
  • Regularly analyze sales data and competitive activity and share with the Festival senior team, together with observations and recommendations
  • Recruit, manage, and provide direction and support to employees, fostering professional development, effectively managing performance and maintaining a caring and inclusive work environment
  • Guide the work of the Marketing, Publicity, Audience and Community Engagement, Film Production & Distribution, Corporate Sponsorship, and Analytic teams setting the overall plan and supporting the leaders regularly in the execution of those plans
  • Advise colleagues on programming choices based on knowledge of target markets, competitive offerings, emerging social issues, and internal competencies
  • Identify and develop new customers, build loyalty among existing customers, and win back lapsed customers
  • Generate the evolution of a brand strategy that supports the Festival’s strategic goals and objectives
What we offer
What we offer
  • A comprehensive group benefits package includes health, dental, vision, an RRSP matching program, Manager lieu days on top of vacation time, and complimentary opening night tickets
  • Fulltime
Read More
Arrow Right

Marketing Director

A Harbinger Marketing “Marketing Director” serves as the bridge and primary poin...
Location
Location
Salary
Salary:
Not provided
harbingermarketing.com Logo
Harbinger Marketing
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Self Confidence
  • Emotional Intelligence
  • Problem Solving
  • Managing People
  • Cost Consciousness
  • Oral Communication
  • Written Communication
  • Planning & Organization
  • Project Management
  • Presentation Skill
Job Responsibility
Job Responsibility
  • Lead and oversee the Harbinger Marketing creative and technical team during all phases of creative and interactive projects for their client/partner accounts
  • Develop and nurture a strong relationship with the partner, provides insight and expertise to overall marketing strategy and messaging, as well as serving as the partner’s primary point of contact
  • Provide leadership and direction to the Harbinger Marketing creative and technical teams during day-to-day project operations and administrative activities
  • Participate in the planning, design, and development of project requirements, strategy, analysis, and development process
  • Assist the Art Director with formulating project objectives, functional requirements, technical specifications, and overall aesthetic goals
  • Plan, organize, and schedule activities and sub-tasks in order to meet objectives
  • Implement, adjust, and/or develop operating policies, procedures and systems to support planned operations for each partner account
  • Ensure new policies and adjusted policies are well-documented and communicated to the marketing team
  • Contribute to the design of technical standards and project processes
  • Develop and manage project budgets
What we offer
What we offer
  • Health Insurance
  • Dental & Vision
  • Term Life
  • Short-term Disability
  • Long-term Disability
  • 401k Plan
Read More
Arrow Right

Director of Marketing Operations

This Director of Marketing Operations role is a critical part of the Demand Gene...
Location
Location
Australia , Melbourne; Sydney; Hobart; Brisbane
Salary
Salary:
Not provided
https://www.upguard.com Logo
UpGuard
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 7+ years of experience in a B2B marketing operations role, preferably within a high-growth SaaS environment
  • Extensive, hands-on administrative and technical knowledge of HubSpot's full capabilities, including its automation, reporting, and integrations
  • A strong aptitude for using data to build actionable reports, interpret performance, and make strategic decisions
  • The ability to translate complex business challenges into scalable, tech-enabled solutions and workflows
  • A proven track record of creating and scaling efficient lead management and campaign execution processes
  • The ability to partner effectively with various teams to align on shared goals and drive unified outcomes
Job Responsibility
Job Responsibility
  • Own the Marketing Tech Stack: Take full ownership of all marketing technologies, with a specific focus on optimising HubSpot Marketing Hub to its fullest potential
  • Design & Optimise Core Processes: Create and manage scalable, efficient processes for lead scoring, lead routing, database health, and attribution modelling
  • Enable Campaign Execution: Partner with the Growth and Brand & Content teams to build the workflows, segmentation, and tracking necessary for seamless and measurable campaign execution
  • Streamline Lead Management: Develop and implement the entire lead journey, from initial capture and enrichment to qualification and a smooth handoff to the sales team
  • Drive Funnel Visibility: Build and maintain comprehensive dashboards and reporting that provide real-time visibility into campaign ROI, funnel performance, and operational efficiency
  • Collaborate Cross-Functionally: Work closely with Revenue Operations, Sales, and Product to ensure all systems and data are aligned across the entire revenue funnel
What we offer
What we offer
  • Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
  • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
  • $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
  • Generous Annual Leave/PTO allowances: Time to recharge your batteries
  • 18 weeks paid Parental Leave: Irrespective of parenting role
  • Personal Leave Allowance: This includes sick & carer's leave
  • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top-spec hardware: All team members will be provided with top-spec laptops for their roles
  • Fulltime
Read More
Arrow Right