CrawlJobs Logo

Director, Marketing Technology Strategy

Voya Financial

Location Icon

Location:
United States , Hartford

Category Icon
Category:
IT - Software Development

Job Type Icon

Contract Type:
Employment contract

Salary Icon

Salary:

140000.00 - 160000.00 USD / Year
Save Job
Save Icon
Apply Position

Job Description:

The Director of Marketing Technology Strategy develops and implements our comprehensive marketing technology roadmap, with a particular focus on architecture, technology performance, optimization and harnessing the power of AI in marketing. This role leads our marketing technology efforts, drives innovation through emerging technologies, and ensures seamless integration across business systems.

Job Responsibility:

  • Develop and execute a forward-thinking marketing technology strategy and architecture that aligns with our business objectives across Workplace Solutions
  • Oversee the strategic planning, implementation, and management of key marketing technology platforms, including: Marketing automation platforms, Digital Asset Management platform, Marketing and/or Sales enablement platforms, Webinar technology platforms, and AI-driven marketing tools
  • Lead and mentor a team of marketing technology professionals, fostering a culture of innovation and continuous learning, particularly in AI and emerging technologies
  • Represent the voice of Marketing Technology within the Marketing team and own the execution of the Marketing Technology Strategy
  • Work closely with IT and business partners to ensure seamless integration of marketing technology with other business systems, driving efficiency and data-driven decision-making
  • Monitor and analyze the performance of marketing technologies on an ongoing basis to identify areas for optimization, replacement, sunset, and modern technologies
  • Stay at the forefront of the latest trends and advancements in marketing technology, with a particular emphasis on AI and machine learning
  • Drive innovation and maintain a competitive edge through the adoption of emerging technologies
  • Manage relationships with external technology vendors and partners to ensure alignment with our roadmap and maximize ROI, particularly in the AI and marketing automation spaces
  • Provide comprehensive training and support to marketing teams on the effective use of marketing technology tools, with a focus on leveraging AI capabilities to drive adoption and efficiency

Requirements:

  • Bachelor's or master's degree or equivalent certifications in a related field such as Marketing or a related discipline
  • 7+ years experience in marketing technology or management, with a proven track record in a leadership role and overseeing large-scale technology implementation projects
  • Deep familiarity with various marketing technology stacks including, but not limited to CDP, Salesforce Marketing Cloud, and Through Channel Marketing Automation
  • Strong leadership, problem-solving, and communication skills to effectively collaborate across teams and manage direct reports
  • Comfortable and confident in presenting to all levels of leadership
  • Proven ability to set and execute a platform strategy and align technology initiatives with overarching business objectives, with a forward-thinking approach to emerging technologies
  • Data-driven approach to measuring performance, providing insights, and making recommendations for optimization, with the ability to leverage AI-driven analytics tools
What we offer:
  • Health, dental, vision and life insurance plans
  • 401(k) Savings plan – with generous company matching contributions (up to 6%)
  • Voya Retirement Plan – employer paid cash balance retirement plan (4%)
  • Tuition reimbursement up to $5,250/year
  • Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day
  • Paid volunteer time — 40 hours per calendar year

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Icon
Voya Financial - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director, Marketing Technology Strategy

Senior Director, Digital Analytics Strategy

The Senior Director, Digital Analytics Strategy will be part of the Customer Dat...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 9+ years of hands-on experience in analytics strategy and execution
  • 3+ years’ experience working at a digital agency or ad agency
  • A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
  • Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
  • Ability to communicate with technical resources
  • Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
  • Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
  • Customer use case knowledge to proactively identify growth opportunities
  • A solid understanding of marketing technologies
  • In-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations
Job Responsibility
Job Responsibility
  • Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
  • Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
  • Lead technology & strategy solution engagements across multi-functional workstreams
  • customer data platform (CDP), data onboarding and activation, and analytics
  • Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
  • Provide expert consulting services and thought leadership to clients and potential clients
  • Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
  • Serve as client’s digital marketing ecosystem subject matter expert
  • Manage and own multiple client relationships, serving as the subject matter expert for analytics
  • Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines
Read More
Arrow Right

Associate Strategy Director

Strategy Director Strategists at AKQA make our client’s business their business....
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in a relevant strategy role within a creative agency or consultancy environment
  • Generalist strategist with significant experience in products, platforms, and data, complemented by strong experience or a keen interest in brand, marketing, and communications strategy
  • Insatiable curiosity and can observe and identify patterns, trends, and insights, turning research and data into effectiveness and performance
  • Lateral and creative thinker with the ability to make complex topics simple, and a passion for creativity, innovation, and compelling experiences
  • A robust understanding of user journeys, product ecosystems, and how to drive innovative solutions throughout the product lifecycle
  • Strong understanding of how business, brands, and consumers interact, and how technology is impacting their lives
  • Familiarity with the design, application, and analysis of a wide range of quantitative and qualitative research
  • Passionate about collaboration, open-minded, and experienced in working with people from diverse cultures
  • Understand the big picture and have a sharp attention to detail, while always striving for best-in-class work
Job Responsibility
Job Responsibility
  • Understand the client’s audiences, objectives, and priorities, and lead the definition of solutions to meet these needs
  • Execute research to distil and design insight that drives forward creative solutions to client brief objectives
  • Provide strategic direction for product design, digital platform development, and user experience, as well as brand, marketing, and communications initiatives, identifying key value propositions, user needs, and business value
  • Develop strategies that define the vision and roadmap for digital products and platforms, ensuring market differentiation and clear user value
  • Develop comprehensive strategies that detail tactics across the entire customer experience, encompassing brand communications, product lifecycle, and user journeys, translating strategic recommendations into actionable campaigns, product features, services, and experiences
  • Craft compelling narratives in presentations and to sell your work to clients, ensuring alignment of client objectives to strategic imperatives
  • Co-create closely with creative, experience, and technology teams to develop effective and performant solutions
  • Identify key opportunities to drive client value, satisfaction, and growth
  • Plan and lead client workshops and research sessions
  • Write briefs that provide clarity for creativity and collaborate to refine, align, and shape them into effective solutions
Read More
Arrow Right

Director, Digital Analytics Strategy

We are looking for a passionate, motivated, high-performing team member to join ...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of hands-on experience in analytics strategy and execution
  • 3+ years’ experience working at a digital agency or ad agency
  • A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
  • Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
  • Ability to communicate with technical resources
  • Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
  • Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
  • Customer use case knowledge to proactively identify growth opportunities
  • A solid understanding of marketing technologies
  • In-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations
Job Responsibility
Job Responsibility
  • Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
  • Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
  • Lead technology & strategy solution engagements across multi-functional workstreams
  • customer data platform (CDP), data onboarding and activation, and analytics
  • Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
  • Provide expert consulting services and thought leadership to clients and potential clients
  • Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
  • Serve as client’s digital marketing ecosystem subject matter expert
  • Manage and own multiple client relationships, serving as the subject matter expert for analytics
  • Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines
Read More
Arrow Right

FLEX Senior Director, Partner Campaign Reporting Strategy

As a FLEX Senior Director, Partner Campaign Reporting Strategy, you will play a ...
Location
Location
United States , Bethesda, MD
Salary
Salary:
70.67 - 109.09 USD / Hour
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field
  • Ten or more years of experience in digital media or other digital business with a strong analytical background and experience
  • Strong knowledge of media channels, marketing technology, marketing operations, audience segmentation, and customer data strategies
  • Strong understanding of measurement and analytics across digital marketing and media channels, including reporting frameworks and analytical models
  • Understanding of core measurement science concepts: experimentation and measurement frameworks (A/B testing, matched market, MMM, etc.), statistical sampling techniques and hypothesis testing, power analysis, synthetic control
  • Strong technical and analytical foundation, with experience in data-driven decision-making and marketing analytics
  • Proven success in leading people teams, as well as running sophisticated business processes in a fast-paced environment across multiple internal teams
  • Proven experience presenting analytical insights and answering all technical/data questions for both technical and non-technical stakeholders
  • Strong strategic and critical thinking skills
  • strong bias toward data-based decision-making with the ability to break down complex problems and formulate plans
Job Responsibility
Job Responsibility
  • Oversee the strategy and execution of partner-facing measurement and reporting initiatives, including defining key KPIs, designing reporting dashboards, and managing a team of Partner Campaign Reporting specialists
  • Translate campaign and performance data into clear insights and actionable recommendations for advertising partners
  • Partner effectively with the Sales & Partnerships team to ensure business needs around measurement and reporting are captured and reflected in standardized measurement and reporting templates
  • Work cross-functionally with internal teams to document and communicate capabilities, oversee and deliver customized reporting solutions, and prioritize analytics requests
  • Validate all measurement and campaign performance across Marriott’s advertisers
  • Collaborate with Data Scientists and Engineers to design and build new analytical models, measurement pipelines, and visualization dashboards and tools
  • Leverage a data-driven approach to evaluate optimization opportunities on reporting capabilities / tools
What we offer
What we offer
  • Coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts
  • Fulltime
Read More
Arrow Right

Associate Strategy Director

Strategy Director Strategists at AKQA make our client’s business their business....
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in a relevant strategy role within a creative agency or consultancy environment
  • Generalist strategist with significant experience in products, platforms, and data, complemented by strong experience or a keen interest in brand, marketing, and communications strategy
  • Insatiable curiosity and can observe and identify patterns, trends, and insights, turning research and data into effectiveness and performance
  • Lateral and creative thinker with the ability to make complex topics simple, and a passion for creativity, innovation, and compelling experiences
  • A robust understanding of user journeys, product ecosystems, and how to drive innovative solutions throughout the product lifecycle
  • Strong understanding of how business, brands, and consumers interact, and how technology is impacting their lives
  • Familiarity with the design, application, and analysis of a wide range of quantitative and qualitative research
  • Passionate about collaboration, open-minded, and experienced in working with people from diverse cultures
  • Understand the big picture and have a sharp attention to detail, while always striving for best-in-class work
Job Responsibility
Job Responsibility
  • Understand the client’s audiences, objectives, and priorities, and lead the definition of solutions to meet these needs
  • Execute research to distil and design insight that drives forward creative solutions to client brief objectives
  • Provide strategic direction for product design, digital platform development, and user experience, as well as brand, marketing, and communications initiatives, identifying key value propositions, user needs, and business value
  • Develop strategies that define the vision and roadmap for digital products and platforms, ensuring market differentiation and clear user value
  • Develop comprehensive strategies that detail tactics across the entire customer experience, encompassing brand communications, product lifecycle, and user journeys, translating strategic recommendations into actionable campaigns, product features, services, and experiences
  • Craft compelling narratives in presentations and to sell your work to clients, ensuring alignment of client objectives to strategic imperatives
  • Co-create closely with creative, experience, and technology teams to develop effective and performant solutions
  • Identify key opportunities to drive client value, satisfaction, and growth
  • Plan and lead client workshops and research sessions
  • Write briefs that provide clarity for creativity and collaborate to refine, align, and shape them into effective solutions
What we offer
What we offer
  • We provide an extensive range of benefits
Read More
Arrow Right

Marketing Director

A Harbinger Marketing “Marketing Director” serves as the bridge and primary poin...
Location
Location
Salary
Salary:
Not provided
harbingermarketing.com Logo
Harbinger Marketing
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Self Confidence
  • Emotional Intelligence
  • Problem Solving
  • Managing People
  • Cost Consciousness
  • Oral Communication
  • Written Communication
  • Planning & Organization
  • Project Management
  • Presentation Skill
Job Responsibility
Job Responsibility
  • Lead and oversee the Harbinger Marketing creative and technical team during all phases of creative and interactive projects for their client/partner accounts
  • Develop and nurture a strong relationship with the partner, provides insight and expertise to overall marketing strategy and messaging, as well as serving as the partner’s primary point of contact
  • Provide leadership and direction to the Harbinger Marketing creative and technical teams during day-to-day project operations and administrative activities
  • Participate in the planning, design, and development of project requirements, strategy, analysis, and development process
  • Assist the Art Director with formulating project objectives, functional requirements, technical specifications, and overall aesthetic goals
  • Plan, organize, and schedule activities and sub-tasks in order to meet objectives
  • Implement, adjust, and/or develop operating policies, procedures and systems to support planned operations for each partner account
  • Ensure new policies and adjusted policies are well-documented and communicated to the marketing team
  • Contribute to the design of technical standards and project processes
  • Develop and manage project budgets
What we offer
What we offer
  • Health Insurance
  • Dental & Vision
  • Term Life
  • Short-term Disability
  • Long-term Disability
  • 401k Plan
Read More
Arrow Right

Director, Content Strategy

This is an opportunity to own content strategy internally for our agency and ext...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A bachelor’s in marketing, communications, business or a related discipline
  • Meticulous and detail-oriented
  • Excellent leadership skills and proven ability to work in a relatively flat, highly collaborative organization
  • Strong content development skills, both long and short form
  • Excellent grammar and editing skills
  • Comfortable presenting internally and in front of clients
  • Prior experience and knowledge of Content Management Systems
  • Excellent communications skills (both written and spoken)
  • Experience with creating content calendars for blog content and social media content
  • Experience with managing Facebook, Twitter, Instagram, and LinkedIn pages for businesses
Job Responsibility
Job Responsibility
  • Provide insight, think strategically, and quickly problem-solve for client and agency needs
  • Manage multiple clients’ content projects
  • Manage the content deliverables that come out of our market research team. You will also have the opportunity to shape this research
  • Develop a program of webinars and engagement that enable our agency to more deeply engage our industry partners
  • Collaborate with our marketing automation team to effectively deliver content
  • Work with clients to develop appropriate messaging and compelling content tailored to their respective brands
  • Work within content management systems and social platforms
  • Support the content and social team as well as other agency departments in whatever ways are needed
  • Develop creative, engaging content and campaigns to boost our clients’ online reputations
  • Monitor and respond to reviews and foster a positive online community
Read More
Arrow Right

Associate Director, Marketing Operations

The Associate Director of Marketing Operations is responsible for leading the ex...
Location
Location
United States
Salary
Salary:
Not provided
avanos.com Logo
Avanos
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, or related field
  • 8+ years of progressive experience in marketing, with significant exposure to marketing communications, digital marketing, content development, events/tradeshows, and market research
  • 3+ years in a management role, with proven success in leading and developing high-performing teams across global regions
  • Demonstrated success executing omni-channel marketing programs that drive measurable growth and revenue outcomes
  • Strong communication skills (written, verbal, and presentation), with ability to influence across organizational levels and global stakeholders
  • Proficiency with marketing technology platforms (e.g., marketing automation, CRM, analytics, and content management systems)
  • Experience managing global branding initiatives and ensuring consistent brand execution across diverse markets
  • Strong analytical mindset with the ability to use data and insights to guide decisions, optimize campaigns, and present findings to senior leadership
Job Responsibility
Job Responsibility
  • Lead the planning and execution of tradeshows, events, digital campaigns, content programs, and marketing communications
  • Support the management of omni-channel marketing plans that integrate digital, social, content, and events to drive measurable brand and revenue impact
  • Partner with cross-functional teams (product management, sales, finance, regional marketing, IT, regulatory, quality, supply, internal communications) to align marketing programs with corporate objectives and global priorities
  • Oversee global brand stewardship, ensuring consistent messaging while enabling local market adaptation
  • Leverage marketing technology platforms (automation, CRM, analytics, and content management) to optimize campaign execution and performance tracking
  • Lead a high-performing global team
  • foster collaboration across geographies and cultural contexts
  • Effectively communicate campaign strategies, insights, and results to executives, cross-functional teams, and external partners
What we offer
What we offer
  • benefits on day 1
  • free onsite gym
  • onsite cafeteria
  • HQ region voted 'best place to live' by USA Today
  • uncapped sales commissions
  • generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting
Read More
Arrow Right