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Aramark is currently seeking a visionary and execution-focused Director of Marketing Technology & Consumer Digital Experience to lead the strategy, modernization, and optimization of our marketing technology ecosystem for the US Sector. This leader will define the 24–36-month technology roadmap and drive the implementation of platforms that enable personalized, scalable, and profitable consumer experiences. As a shared services role, you’ll have the opportunity to work with leaders from across multiple lines of business.
Job Responsibility
Lead the development and execution of a multi-year Martech roadmap in partnership with Marketing and Technology teams
Serve as the primary owner of the Martech ecosystem, including Marketing Automation/ESP, Consumer Data Platform (CDP), Content Management System (CMS), Digital Asset Management (DAM), e-Commerce, personalization tools, and analytics
Strategically focus digital platform development roadmaps — including web and mobile channels — to drive consumer revenue growth, acquisition, engagement, and retention
Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency
Oversee vendor selection, contract negotiations, and SLA performance
Manage the US Sector Martech budget and drive ROI through performance measurement, optimization, and continuous improvement
Foster strong cross-functional relationships with Marketing, OpX, and Technology teams to ensure unified execution and alignment
Provide strategic consulting services to 11 distinct business units across the US Sector which may use disparate technologies
Own consumer data strategy across platforms, including identity resolution standards, data taxonomy
Ensure effective alignment of consumer data storage and campaign activation to consent and compliance requirements (CCPA, GDPR, CAN-SPAM, TCPA)
Partner with Enterprise Risk Management and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions
Stay current with industry trends through conferences, partner engagement, and market research
Requirements
10+ years of experience in B2C digital or marketing technology leadership roles
5+ years of experience leading implementation and management of digital experience and martech platforms required
Experience with enterprise-grade solutions (e.g. Adobe, Salesforce, SAP, or similar) strongly preferred
Proven experience in retail, hospitality, or consumer-facing industries
Deep expertise with CRM, CDP, loyalty, and campaign automation platforms
Strong understanding of data architecture, integrations, and consumer identity resolution
Experience managing vendors, SLAs, and technology budgets
Strong people leader with experience working in matrixed environments
Strategic thinker with a bias for action and a passion for consumer-centric innovation
Demonstrated ability to lead agile teams and adopt agile methodologies
Experience applying AI technologies to marketing personalization and optimization