Director Marketing Strategy & Planning Job at Puma Group (Herzogenaurach)

Senior Director, US Market Access Strategy

Beam is looking for a strategic leader to drive market access strategy for key B...

Location

United States , Cambridge

Salary:

250000.00 - 310000.00 USD / Year

Beam Therapeutics

Expiration Date

Until further notice

Requirements

Bachelor’s required, Master’s preferred with 18+ years of experience
10+ years of experience in US Pharma, including at least 5+ years in payer strategy / marketing or payer account management
At least 3+ years of experience working in cell & gene therapies required
Proven track record of successful collaboration with cross-functional teams
Substantial experience in shaping market access and pricing strategies, developing brand plans & payer marketing tools (value proposition decks), informing HEOR data strategies, supporting field market access teams, etc.
Previous product launch experience in buy-and-bill products
Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Proven ability to operate independently and handle multiple projects with a high degree of initiative including project planning and prioritization of competing demands
Willingness to work with ambiguity and candor
Experience developing and managing promotional budgets and managing third-party vendors

Job Responsibility

Create and own near/mid/long term access strategies focused on optimizing pricing and coverage
Monitor coverage environment for gene therapies and competitive landscape and coordinate cross functionally to ensure alignment
Drive cross-functional access strategy synergies with broader brand strategy
Collaborate with future market access team members, such as field team, trade & distribution lead, government affairs lead, and patient services lead
Own market access component of brand level strategic plans, ensuring alignment to brand objectives as well as near/mid/long term market access objectives
Partner closely with Value Evidence Strategy (VES) lead to ensure value prop and customer materials are backed by evidence and aligned with Medical Affairs
Develop access journey for brand, highlighting critical access components including pricing/contracting, channel strategy, payer strategy, patient services, enterprise strategy, etc
Support insights development including conducting primary market research to support the market access strategy and tactical planning
Monitor & synthesize syndicated market research and external environment, impacting pharmaceutical delivery and reimbursement including industry trends, public policy, and competitive landscape

Fulltime

Marketing Director, U.S. VOXZOGO Marketing

The Marketing Director, U.S. VOXZOGO Marketing will play a pivotal leadership ro...

Location

United States , San Rafael

Salary:

184000.00 - 253000.00 USD / Year

BioMarin Pharmaceutical

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Business, Life Sciences, or related field (MBA strongly preferred)
10+ years of experience
Proven track record in in-line brand management and launch planning (global or local)
Experience across multiple major pharmaceutical markets
Demonstrated ability to develop and execute strategic marketing plans
Strong analytical skills
comfortable navigating complex and ambiguous environments
Experience with market access and medical strategy integration
Skilled in working with creative agencies, medical/regulatory/legal review teams, and other stakeholders to develop, deploy, and optimize campaigns
Proven success in matrixed organizations, with ability to influence and align cross-functional teams

Job Responsibility

Lead development of U.S. brand positioning and messaging for the HCH indication, ensuring alignment with global strategy and resonance with key stakeholders
Collaborate with Global Marketing on launch planning efforts
strongly advocate for and represent U.S. point of view based on strategic market insights
Drive strategic planning and execution of U.S. pre-launch and launch activities, including disease education, stakeholder engagement, and field readiness
Serve as the U.S. commercial launch lead in cross-functional launch teams
lead strategic discussions and decision-making forums (e.g., launch-readiness reviews)
Closely collaborate with key functional partners (e.g., Sales, Medical, Access, Corporate Communications) to drive alignment on strategy and key messages
Analyze the competitive environment to support launch planning and integrate competitive intelligence into marketing and commercialization strategies
Regularly engage with key customers at medical congresses, advisory boards, advocacy events, and other settings
Champion the voice of the customer, leveraging insights from HCPs, patients, and advocacy groups to inform strategy and tactics

What we offer

company-sponsored medical, dental, vision, and life insurance plans
discretionary annual bonus
discretionary stock-based long-term incentives
paid time off

Fulltime

Associate Strategy Director

Strategy Director Strategists at AKQA make our client’s business their business....

Location

United Kingdom , London

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

Experience in a relevant strategy role within a creative agency or consultancy environment
Generalist strategist with significant experience in products, platforms, and data, complemented by strong experience or a keen interest in brand, marketing, and communications strategy
Insatiable curiosity and can observe and identify patterns, trends, and insights, turning research and data into effectiveness and performance
Lateral and creative thinker with the ability to make complex topics simple, and a passion for creativity, innovation, and compelling experiences
A robust understanding of user journeys, product ecosystems, and how to drive innovative solutions throughout the product lifecycle
Strong understanding of how business, brands, and consumers interact, and how technology is impacting their lives
Familiarity with the design, application, and analysis of a wide range of quantitative and qualitative research
Passionate about collaboration, open-minded, and experienced in working with people from diverse cultures
Understand the big picture and have a sharp attention to detail, while always striving for best-in-class work

Job Responsibility

Understand the client’s audiences, objectives, and priorities, and lead the definition of solutions to meet these needs
Execute research to distil and design insight that drives forward creative solutions to client brief objectives
Provide strategic direction for product design, digital platform development, and user experience, as well as brand, marketing, and communications initiatives, identifying key value propositions, user needs, and business value
Develop strategies that define the vision and roadmap for digital products and platforms, ensuring market differentiation and clear user value
Develop comprehensive strategies that detail tactics across the entire customer experience, encompassing brand communications, product lifecycle, and user journeys, translating strategic recommendations into actionable campaigns, product features, services, and experiences
Craft compelling narratives in presentations and to sell your work to clients, ensuring alignment of client objectives to strategic imperatives
Co-create closely with creative, experience, and technology teams to develop effective and performant solutions
Identify key opportunities to drive client value, satisfaction, and growth
Plan and lead client workshops and research sessions
Write briefs that provide clarity for creativity and collaborate to refine, align, and shape them into effective solutions

Internal Marketing Director

Streetsense is seeking a marketing leader who can amplify our story – someone wh...

Location

United States , Washington, DC

Salary:

90000.00 - 110000.00 USD / Year

Streetsense

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of progressive marketing experience, ideally within professional services, real estate, design, or creative agency sectors
Proven success in building brand presence and delivering measurable marketing outcomes
Exceptional storytelling, writing and presentation skills
Experience leading cross-functional initiatives in collaborative environments
Proficiency with digital marketing, analytics, and content platforms
Entrepreneurial spirit with ability to thrive in a fast-paced, collaborative environment

Job Responsibility

Be the Voice of Streetsense: Develop and lead a marketing strategy that amplifies the business and sharpens the competitive edge
Champion the Streetsense brand across our core lines of business
Ensure consistency and authenticity in everything we publish
Brand & Content Management: Oversee Streetsense’s brand identity, positioning, and voice across all touchpoints
Guide the creation of content that showcases our work
Lead our digital presence
Support internal culture-building and employee communications
Campaigns & Visibility: Plan and execute integrated marketing campaigns
Elevate Streetsense’s presence through speaking engagements, awards, sponsorships, and partnerships
Support recruitment marketing efforts

What we offer

Competitive salary, performance-based incentives, and comprehensive benefits
Professional development and growth opportunities
A creative, collaborative culture
The opportunity to define and own the Streetsense brand voice and story
The chance to create award-winning work
Medical Dental & Vision Insurance
paid time off
401k match
wellbeing resources

Car Wash Marketing Director

The role involves directing marketing strategies, analyzing financial results, l...

Location

United States of America , Tempe

Salary:

Not provided

Circle K

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing or related field preferred
Ten years of Field Marketing experience or more preferred, including a minimum of seven years of marketing strategy
Excellent communication skills
Ability to work through ambiguity to deliver results
Budget management and team leadership
Valid driver’s license required
Experience with MS Outlook, Excel, PowerPoint, and Word preferred
May require up to 30% travel

Job Responsibility

Expand brand presence in each market by developing an annual marketing plan
Analyze financial results
Recommend promotions and category changes to meet/exceed goals
Oversee implementation of marketing plans and initiatives
Support sites with marketing tools to deliver KPIs
Prepare an annual marketing budget
Improve results of under-performing assets
Recruit, select, and orient employees
Train, coach, and counsel employees
Maintain professional and technical knowledge

Fulltime

Associate Strategy Director

Strategy Director Strategists at AKQA make our client’s business their business....

Location

United Kingdom , London

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

Experience in a relevant strategy role within a creative agency or consultancy environment
Generalist strategist with significant experience in products, platforms, and data, complemented by strong experience or a keen interest in brand, marketing, and communications strategy
Insatiable curiosity and can observe and identify patterns, trends, and insights, turning research and data into effectiveness and performance
Lateral and creative thinker with the ability to make complex topics simple, and a passion for creativity, innovation, and compelling experiences
A robust understanding of user journeys, product ecosystems, and how to drive innovative solutions throughout the product lifecycle
Strong understanding of how business, brands, and consumers interact, and how technology is impacting their lives
Familiarity with the design, application, and analysis of a wide range of quantitative and qualitative research
Passionate about collaboration, open-minded, and experienced in working with people from diverse cultures
Understand the big picture and have a sharp attention to detail, while always striving for best-in-class work

Job Responsibility

Understand the client’s audiences, objectives, and priorities, and lead the definition of solutions to meet these needs
Execute research to distil and design insight that drives forward creative solutions to client brief objectives
Provide strategic direction for product design, digital platform development, and user experience, as well as brand, marketing, and communications initiatives, identifying key value propositions, user needs, and business value
Develop strategies that define the vision and roadmap for digital products and platforms, ensuring market differentiation and clear user value
Develop comprehensive strategies that detail tactics across the entire customer experience, encompassing brand communications, product lifecycle, and user journeys, translating strategic recommendations into actionable campaigns, product features, services, and experiences
Craft compelling narratives in presentations and to sell your work to clients, ensuring alignment of client objectives to strategic imperatives
Co-create closely with creative, experience, and technology teams to develop effective and performant solutions
Identify key opportunities to drive client value, satisfaction, and growth
Plan and lead client workshops and research sessions
Write briefs that provide clarity for creativity and collaborate to refine, align, and shape them into effective solutions

What we offer

We provide an extensive range of benefits

Media Director, Planning

GSD&M is searching for a Media Director to join our Planning team. The ideal can...

Location

United States , Austin

Salary:

Not provided

GSD&M

Expiration Date

Until further notice

Requirements

Lead with audience-first thinking
Digital mindset
Ability to lead a cross-functional media strategy team
Familiarity across all things digital
Strategic understanding of digital marketplace
Experience planning digital-heavy campaigns (direct, programmatic, paid search, paid social, custom partnerships/programs, gaming, social programs)
Ability to usher traditional media planning into the digital age
Meet with media sales reps and industry representatives regularly
Be a source of confidence for clients
Provide point-of-view on new media and technologies

Job Responsibility

Lead the overall client relationship and strategic development of media plan recommendations via research, historical client-based campaigns, and collaboration within the cross-functional agency team
Management and development of the Planning team
Partner closely with the Digital Solutions, Video Investment and Decision Science teams
Provide strategic thinking and oversight of work
Foster convergence
Challenge current operations and processes and make improvements that create efficiencies

What we offer

Inclusive environment
Generous benefits
Plenty of time off
Opportunities for growth

Fulltime

Marketing Director

A Harbinger Marketing “Marketing Director” serves as the bridge and primary poin...

Location

Salary:

Not provided

Harbinger Marketing

Expiration Date

Until further notice

Requirements

Self Confidence
Emotional Intelligence
Problem Solving
Managing People
Cost Consciousness
Oral Communication
Written Communication
Planning & Organization
Project Management
Presentation Skill

Job Responsibility

Lead and oversee the Harbinger Marketing creative and technical team during all phases of creative and interactive projects for their client/partner accounts
Develop and nurture a strong relationship with the partner, provides insight and expertise to overall marketing strategy and messaging, as well as serving as the partner’s primary point of contact
Provide leadership and direction to the Harbinger Marketing creative and technical teams during day-to-day project operations and administrative activities
Participate in the planning, design, and development of project requirements, strategy, analysis, and development process
Assist the Art Director with formulating project objectives, functional requirements, technical specifications, and overall aesthetic goals
Plan, organize, and schedule activities and sub-tasks in order to meet objectives
Implement, adjust, and/or develop operating policies, procedures and systems to support planned operations for each partner account
Ensure new policies and adjusted policies are well-documented and communicated to the marketing team
Contribute to the design of technical standards and project processes
Develop and manage project budgets

What we offer

Health Insurance
Dental & Vision
Term Life
Short-term Disability
Long-term Disability
401k Plan

Select Country

Director Marketing Strategy & Planning

Job Description

Job Responsibility

Requirements

Nice to have

Looking for more opportunities?