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Puma Group · -

Director Marketing Omni-Channel Europe

Germany, Herzogenaurach · Job Posted March 18, 2026

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Job Description

Director Marketing Omni-Channel Europe

Job Responsibility

Owning and elevating the full omni‑channel marketing strategy across Retail, E‑commerce, and Key Account/Wholesale to deliver a seamless consumer journey and maximize commercial outcomes and brand heat
Integrating brand storytelling with strong performance execution across physical stores (Own retail and Wholesale), digital commerce platforms, and partner environments
Ensuring that marketing activation across owned and partner channels drives traffic, conversion, CRM growth, and sell‑through
Leading, developing, and inspiring a high-performing omni‑channel marketing organization across Europe

Requirements

Deep expertise in omni‑channel marketing across Retail, E‑commerce, and Key Accounts, with a strong understanding of consumer and shopper behavior
Proven experience leading diverse marketing teams and developing senior managers in fast‑paced, matrixed environments
Excel at integrating brand storytelling with performance‑driven execution across digital and physical channels
Highly skilled in driving retail KPIs, optimizing partner activations, and improving sell‑through across multiple environments
Data‑driven, comfortable with performance measurement frameworks, and committed to a test‑and‑learn mindset
Collaborate effectively with cross‑functional partners such as Sales, Merchandising, CRM, Digital Product, and Retail Operations
Ensure brand integrity, operational excellence, and compliance across all owned and partner touchpoints, consistently raising the standard of execution

Puma Group - All Job Offers

Herzogenaurach

Director Marketing Omni-Channel Europe

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