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Director, Marketing Digital Transformation Enablement

United Kingdom, London · Job Posted June 08, 2026
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Job Description

Shape the Future of AI-Driven Marketing - At NTT DATA, we are redefining how marketing operates in the age of artificial intelligence. We are looking for a Director, Marketing Digital Transformation Enablement to lead the transformation of our global marketing ecosystem through cutting-edge AI solutions. This is a unique opportunity to operate at the intersection of marketing, AI, and digital transformation, driving innovation, scalability, and measurable business impact across a global organization.

Job Responsibility

  • Define and execute the AI enablement roadmap for marketing
  • Identify and prioritize AI use cases based on business impact and ROI
  • Drive adoption of Agentic AI and generative AI solutions across marketing
  • Act as the key liaison between marketing, IT, and AI teams
  • Translate business needs into functional requirements for AI and data teams
  • Lead discovery workshops, design sessions, and proof-of-concepts
  • Oversee testing, user acceptance, and solution rollout
  • Establish governance models, standards, and ethical AI frameworks
  • Monitor performance and ensure solutions deliver measurable outcomes
  • Lead global change and adoption programs
  • Enable marketing teams with the tools and processes needed to leverage AI effectively
  • Stay ahead of emerging AI trends and drive continuous innovation
  • Represent Marketing Digital Transformation in internal and external forums

Requirements

  • 8–12+ years in marketing transformation, digital strategy, or AI enablement
  • Proven track record delivering AI or automation solutions at enterprise scale
  • Experience working across global, matrixed organizations
  • Strong understanding of AI technologies (Agentic AI, GenAI, ML, automation) and their application in marketing
  • Deep knowledge of marketing processes: campaign management, content, analytics, and performance optimization
  • Ability to translate complex technical concepts into business outcomes and KPIs
  • Excellent stakeholder management skills, including working with senior leadership
  • Strategic thinker with hands-on execution capability
  • Strong innovation mindset and continuous improvement focus
  • Data-driven and analytically strong
  • Passion for emerging technologies and AI trends
  • Bachelor's degree in Marketing, Business, Data Science, or related field

Nice to have

Certifications in AI, Digital Transformation, or Marketing Technology are a plus

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