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Brightstar Lottery’s Global Market Research & Insights team is a strategic function supporting internal business units and engaging directly with B2B customers. This Director-level role is pivotal in shaping research strategy, influencing decision-making, and driving initiatives that impact the company’s success in the U.S. lottery market. The position spans three key areas: Lead and execute the U.S. market research program to deliver actionable insights for business growth; Manage contractual research programs for lottery customers, strengthening relationships and positioning Brightstar as an industry thought leader; Advise and support internal teams—including Sales and Business Development—with jurisdictional-level research to inform strategic decisions.
Job Responsibility:
Partner with senior management to set research objectives aligned with business strategy
Lead the U.S. Market Research team, fostering innovation and continuous improvement
Represent Brightstar at industry events and provide thought leadership
Build strong relationships with executives and senior leaders across Sales, Product, Marketing, and Business Development
Ensure alignment of goals, timelines, and expectations for research initiatives
Oversee primary and secondary research programs supporting product strategy, game development, marketing, and executive-level requests
Manage Agile research tools and internal survey platforms for rapid insights
Deliver end-to-end management of customer-funded research projects
Present findings to lottery clients and senior leadership
Manage vendor relationships to ensure quality and compliance
Develop and monitor the U.S. research budget in collaboration with Finance
Host monthly departmental meetings to share insights and best practices
Suggest innovative methodologies and tools to enhance research quality and efficiency
Requirements:
Deep understanding of lottery industry and market research best practices
Ability to influence and collaborate with senior executives
Proven track record of translating data into strategic insights
Strong leadership and team development skills
Excellent communication and stakeholder management abilities
High-level project management and organizational skills
Comfort working across cultures and time zones
Strategic mindset with adaptability under pressure
Proven leadership in market research roles at a senior level
Bachelor’s degree in Business, Marketing, or related field (Master’s preferred)
Experience managing cross-functional teams and external vendors
Familiarity with advanced research tools and methodologies
Extensive experience in the lottery industry (preferred)
Nice to have:
Extensive experience in the lottery industry
Master’s degree
What we offer:
401(k) Savings Plan with Company contributions
health, dental, and vision insurance
life, accident, and disability insurance
tuition reimbursement
paid time off
wellness programs
identity theft insurance
Sales roles may be eligible for commission payments
other roles are eligible for discretionary bonuses