Director, Market Research and Intelligence Jobs

Great Minds

Location:
United States, Washington

Category:
-

Contract Type:
Not provided

Salary:

173000.00 - 189000.00 USD / Year

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Job Description:

The Director, Market Research & Intelligence (GTM) leads the translation of K–12 market and customer insights into go-to-market decisions. This hands-on director owns the GTM research and intelligence roadmap across the product and customer lifecycle. The role synthesizes market and policy trends, customer voice, and competitor moves into decision-ready guidance for Marketing and Sales. The director both leads an in-house team and vendor partners and is hands-on designing studies and delivering concise recommendations to lift pipeline quality, win rate, adoption, and retention—advancing student impact and sustainable growth.

Job Responsibility:

Shapes and manages a market research agenda aligned to GTM business goals to guide Marketing and Sales efforts
Designs and executes primary and secondary research and converts findings into concise briefs, dashboards, and leadership readouts
evangelizes relevant, actionable narratives that drive decisions and trade-offs
Provides rapid analysis on industry developments and competitor moves that affect business, marketing, and sales strategy
advises leaders on implications and recommended actions
Works closely with Enterprise Strategy, Government Relations and Policy, and Product Research & Validation (R&V) to curate a single, trusted view of the market and customer
Uses a mixed-methods toolkit—conjoint/MaxDiff for feature prioritization
Van Westendorp or Gabor-Granger for pricing
qualitative/quantitative studies to recommend packaging and sampling strategies
Selects and manages partners, platforms, and panels
upholds privacy/consent and research ethics
standardize templates, QA, and knowledge management
Coaches a small team and cross-functional contributors
elevates the organization’s research culture
builds repeatable playbooks that improve quality and speed
Tracks how insights change outcomes (e.g., win-rate lift in target segments, stronger adoption/retention, campaign performance deltas)

Requirements:

7+ years in market/consumer research, insights, or market intelligence—ideally in K–12 curriculum/assessment/edtech
5 years of managing a team or leading the research agenda
Proven depth in quantitative and qualitative methods in support of marketing and product development (survey design, conjoint/MaxDiff, pricing research, segmentation, win–loss, moderated studies)
Strong storytelling and data visualization
confident presenting to executives and aligning cross-functional teams
Hands-on experience with research & BI tools (e.g., Qualtrics/SurveyMonkey/Alida, Excel/Sheets, Tableau/Power BI
SPSS/R/Python a plus)
Experience building/managing an insight panel/community and third-party research vendors
Working knowledge of K–12 buying groups, state adoption cycles, policy/funding context, and educator needs
Excellent project management
able to prioritize and deliver multiple workstreams on time and on budget
Bachelor’s degree required
advanced degree preferred (education, marketing, statistics, economics, measurement, or related)

Nice to have:

Track record turning insights into GTM action with Product Marketing, Sales, and Success
Experience establishing brand health and message-effectiveness tracking programs

Additional Information:

Job Posted:
December 08, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Director, Market Research and Intelligence