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Director, Market Research and Intelligence

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Great Minds

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Location:
United States , Washington

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Category:
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Contract Type:
Not provided

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Salary:

173000.00 - 189000.00 USD / Year
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Job Description:

The Director, Market Research & Intelligence (GTM) leads the translation of K–12 market and customer insights into go-to-market decisions. This hands-on director owns the GTM research and intelligence roadmap across the product and customer lifecycle. The role synthesizes market and policy trends, customer voice, and competitor moves into decision-ready guidance for Marketing and Sales. The director both leads an in-house team and vendor partners and is hands-on designing studies and delivering concise recommendations to lift pipeline quality, win rate, adoption, and retention—advancing student impact and sustainable growth.

Job Responsibility:

  • Shapes and manages a market research agenda aligned to GTM business goals to guide Marketing and Sales efforts
  • Designs and executes primary and secondary research and converts findings into concise briefs, dashboards, and leadership readouts
  • evangelizes relevant, actionable narratives that drive decisions and trade-offs
  • Provides rapid analysis on industry developments and competitor moves that affect business, marketing, and sales strategy
  • advises leaders on implications and recommended actions
  • Works closely with Enterprise Strategy, Government Relations and Policy, and Product Research & Validation (R&V) to curate a single, trusted view of the market and customer
  • Uses a mixed-methods toolkit—conjoint/MaxDiff for feature prioritization
  • Van Westendorp or Gabor-Granger for pricing
  • qualitative/quantitative studies to recommend packaging and sampling strategies
  • Selects and manages partners, platforms, and panels
  • upholds privacy/consent and research ethics
  • standardize templates, QA, and knowledge management
  • Coaches a small team and cross-functional contributors
  • elevates the organization’s research culture
  • builds repeatable playbooks that improve quality and speed
  • Tracks how insights change outcomes (e.g., win-rate lift in target segments, stronger adoption/retention, campaign performance deltas)

Requirements:

  • 7+ years in market/consumer research, insights, or market intelligence—ideally in K–12 curriculum/assessment/edtech
  • 5 years of managing a team or leading the research agenda
  • Proven depth in quantitative and qualitative methods in support of marketing and product development (survey design, conjoint/MaxDiff, pricing research, segmentation, win–loss, moderated studies)
  • Strong storytelling and data visualization
  • confident presenting to executives and aligning cross-functional teams
  • Hands-on experience with research & BI tools (e.g., Qualtrics/SurveyMonkey/Alida, Excel/Sheets, Tableau/Power BI
  • SPSS/R/Python a plus)
  • Experience building/managing an insight panel/community and third-party research vendors
  • Working knowledge of K–12 buying groups, state adoption cycles, policy/funding context, and educator needs
  • Excellent project management
  • able to prioritize and deliver multiple workstreams on time and on budget
  • Bachelor’s degree required
  • advanced degree preferred (education, marketing, statistics, economics, measurement, or related)

Nice to have:

  • Track record turning insights into GTM action with Product Marketing, Sales, and Success
  • Experience establishing brand health and message-effectiveness tracking programs

Additional Information:

Job Posted:
December 08, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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