Director Market Intelligence & Strategic Insights Job at Staples Promotional Products (Framingham)

Job Description

The Director of Market Intelligence & Strategic Insights is responsible for building and operating a market and competitor “signal engine” that informs Staples’ enterprise growth agenda. This role will lead with data by gathering, validating, and synthesizing external market and competitive inputs into clear insights on opportunities, risks, and emerging dynamics relevant to Staples’ strategic initiatives and Growth Pyramid priorities. This leader must be an unbiased, high-credibility communicator who can frame complex external signals into clear decision inputs. These insights will directly inform strategic decisions by ensuring growth forums and strategic reviews are grounded in a shared external fact base, with clear implications and explicit trade-offs. They will work directly with Senior Leadership Team (SLT) members to help define the most critical questions facing Staples’ growth agenda, delivering insights that translate into clear implications for SLT decisions. The role will build a small team (1–2 analysts), and will operate with AI-first principles, designing scalable architecture, automated reporting, and repeatable insight workflows that reduce manual effort and increase consistency.

Job Responsibility

Define the external data strategy for Enterprise Growth: what sources matter (market, competitor, platform signals), how often they refresh, and what 'gold standard' outputs the enterprise should trust
Establish governance around definitions and comparability (e.g., ensuring leadership debates are anchored on shared definitions instead of conflicting lenses)
Monitor market trends, customer behavior, and competitor moves relevant to Staples’ growth agenda
Translate signals into enterprise growth implications, surfacing what changed, why it matters, and what risks/opportunities it creates
Translate external market and competitor signals into quantified economic implications (e.g., pricing posture, elasticity assumptions, channel mechanics), including scenarios and clear 'so what' impacts on margin, volume, and share
Partner with SLT members and initiative owners to define hypotheses, success metrics, and post-mortems so insights continually improve execution and decision-making over time
Produce unbiased risk & opportunity briefs for priority initiatives, connecting insights to value (revenue, margin, retention, cost‑to‑serve, and risk), and informing initiative design, sequencing, and success criteria
Support Growth Pyramid reviews with fact-based external context and pressure-test key assumptions using outside-in market/competitive insights
Establish monthly/quarterly update cadence
Align with functional analytics teams on shared inputs, definitions, and refresh cadence so internal and external views reconcile into one story
Embed external demand and competitive insights into test-and-learn and pricing governance with Revenue Management, Merchandising, Digital, and Marketing, ensuring evaluation criteria reflect 'go-to-market' realities
Manage external data providers / research partners where needed (e.g., market share providers and competitive datasets), including ensuring the outputs are actionable and properly caveated
Design scalable, automated reporting and synthesis workflows using AI to reduce manual effort and accelerate insight generation
Build repeatable 'signal-to-insight' pipelines (e.g., ingestion → cleaning → triangulation → executive summary) and establish an operating rhythm for distribution
Stand up and develop a team of 1–2 associates
Oversee responsibilities, performance, and development of the team
Conduct performance appraisals, coach direct and indirect reports, and foster a culture of continuous improvement and collaboration

Requirements

Bachelor's Degree required (Business, Finance, Economics, Statistics, Data Science or related field)
Minimum 7+ market/competitive intelligence, strategy, analytics, consulting, or comparable roles with demonstrated external data synthesis and executive communication
Demonstrated ability to build and defend an external market/competitive point of view using rigorous data, not anecdotes
Strong analytical capability
comfortable working with ambiguous, messy external datasets and triangulating sources
Excellent executive communication (written + verbal)
can translate signal into 'so what' implications
Strong project management and ability to build repeatable operating rhythms for insight delivery
Demonstrated ability to lead teams and develop talent
Ability to work well in a dynamic environment
Proficiency with Microsoft Office Suite alongside experience testing and utilizing AI tools to drive productivity and insights

Nice to have

MBA or advanced degree, especially where it strengthens strategic framing and analytics depth
2+ years in a leadership role defining workstreams and driving insights from complex data
Experience designing scalable reporting / intelligence workflows, including automation and AI-assisted synthesis
Familiarity with market data sources and limitations (e.g., where market share is available vs not available at SKU level)
Understanding of competitive dynamics in e-commerce and marketplaces and implications for pricing / value propositions
Understanding of the B2B distribution, office products, or business services industry
Team-orientation with an affinity for influencing and working across functions in a dynamic, often-changing environment

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Director Market Intelligence & Strategic Insights

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