Director, Loyalty Growth, GC, Marriott Bonvoy

Marriott Bonvoy

Location:
China, Shanghai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Director, Loyalty Growth, GC is a key member of the GC Loyalty, Partnership, Co-brand cards and retail team. This role has responsibility for Loyalty Program Management, Member Experience and loyalty integration with China digital eco-system. This position will be the conduit into the continent for the Global loyalty program Partnership and New Revenue team, while also leading the execution of loyalty priorities as the champion in the market to strongly enhance the guest experience, create Guest Loyalty and drive program awareness in Greater China market.

Job Responsibility:

Loyalty Program Management
Accountable for program fundamentals for the continent (e.g., economics)
Educate properties and continent-wide leaders/stakeholders on the program fundamentals
Serves as a Loyalty program champion to all continent stakeholders
Drive hotel performance on key loyalty metrics
address trends as needed
Ensure program standards compliance
Provide Owner/Franchisee support – from curation of loyalty program story to stakeholder education, to issue resolution
Drive loyalty localization based on consumer research
Support the evolution and impact of the F&B, kids and spa loyalty experiences
Act as in-continent lead and point of deployment contact of new loyalty initiatives
Support and lead continent specific loyalty programming
Work with analytics team, develop and manage reporting to track initiatives that support organizational goals
Support global projects: Loyalty program future development to drive relevancy and growth in GC
Work closely with stakeholders to support projects that touch in-hotel member experiences
Manage resources for projects within Loyalty and Operations in continent and support the flow of new initiatives by managing resource availability and capacity within the continent, working closely with Rooms Operations
In collaboration with the Global Loyalty teams, support the design and development of products and services within the hotel environments
Participate actively with Global loyalty on development and enhancement of guest experience capabilities, associate facing mobility, and other priorities to support the loyalty and guest experience roadmap
Include loyalty mindset components in all loyalty related communications and activities to support consistent global member experiences.

Requirements:

4-year degree from an accredited university in Business Administration, Marketing, or related major
Minimum 5 years of relevant professional experience in program management, demonstrating progressive career growth and pattern of exceptional performance
Division-head experience in the Rooms Division of luxury and/or Full-Service hotels preferred
Experience working on projects for mobile guest services or technology-related platforms that relates to operations or guest experiences preferred
Language Proficiency in Chinese
Working with multi-disciplinary teams to achieve a common goal
Strong ability to manage through influence rather than direct reporting relationships
Project management skills, including a demonstrated ability to lead multi-functional project teams to drive concrete results and actions
Must have excellent relationship development and management skills with both internal and external business partners
ability to say no with defensible business rationale
Proven ability to interact and influence all levels of the organization through persuasive communication and analysis
Analytical mindset and familiarity with financial principles
Experience managing and delivering multiple projects simultaneously
Experience marketing through various channels: properties, contact centers, direct mail, email, web, social media, etc.

Additional Information:

Job Posted:
June 12, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Director, Loyalty Growth, GC