CrawlJobs Logo
Creatives On Call Logo Creatives On Call · -

Director, Lifecycle & Performance Marketing

United States, Cincinnati Employment contract · Job Posted March 04, 2026
Apply Position
Job Link Share

Job Description

The Director of Lifecycle & Performance Marketing leads data-driven strategies that drive customer acquisition, engagement, retention, and revenue across the full customer journey. This role owns paid media and performance optimization efforts while partnering cross-functionally to maximize customer lifetime value and business growth. This is a leadership position within a high-profile entertainment and live events organization based in the greater Cincinnati area, known for a passionate and engaged consumer base. The ideal candidate thrives in fast-paced, consumer-facing environments where emotional connection and brand loyalty are central to the business model.

Job Responsibility

  • Lead the vision, strategy, and execution of lifecycle and performance marketing to drive customer acquisition, engagement, retention, and revenue growth
  • Champion the implementation, adoption, and continuous optimization of Salesforce as the core CRM and lifecycle marketing platform
  • Design and evolve end-to-end customer journeys across key touchpoints including email, SMS, mobile app, web, and on-site point-of-sale experiences
  • Own paid marketing strategy and investment across SEM, paid social, CTV, OOH, and emerging channels to support ticket/membership sales and special initiatives
  • Partner closely with Sales, Business Strategy & Analytics, and Data teams to align campaigns with demand curves, inventory, and sales priorities
  • Develop and scale audience segmentation, personalization, and automation strategies to maximize customer lifetime value
  • Collaborate with marketing, creative, and content teams to ensure messaging is consumer-first, on-brand, and performance-driven
  • Lead agency relationships, managing scopes, performance, and accountability across external partners
  • Oversee dashboard development, reporting, and insight generation in partnership with analytics teams to support revenue growth and executive decision-making
  • Manage budgets, pacing, and forecasting across lifecycle and paid marketing efforts
  • Develop and manage a marketing manager and marketing coordinator, fostering growth and high performance

Requirements

  • Bachelor’s degree in marketing, business, analytics, or a related field
  • 8+ years of experience in lifecycle, performance, growth, or digital marketing
  • Proven experience leading CRM and lifecycle marketing programs across email, SMS, mobile, and web
  • Hands-on experience implementing and optimizing Salesforce or similar CRM platforms
  • Strong expertise in paid media strategy across SEM, paid social, CTV, OOH, and emerging channels
  • Data-driven mindset with experience in attribution, testing, and performance optimization
  • Experience managing agency partners and external vendors
  • Strong cross-functional collaboration and stakeholder management skills
  • Experience leading and developing high-performing teams
  • People management experience and a genuine interest in developing talent
  • Passion for the consumer experience and commitment to building brand loyalty in an entertainment, live events, or consumer-facing industry

Nice to have

  • Salesforce
  • Salesforce Marketing Cloud / Exact Target

What we offer

  • Generous paid time off and holiday schedule
  • Option for one work-from-home day per week (by department and schedule)
  • Medical, Dental, Vision, Life Insurance, and 401k plan with company match
  • Short-Term & Long-Term Disability Insurance
  • Maternity & Paternity Leave and Family Building Benefit
  • Employee Assistance Program and wellness benefits including free Calm App subscription
  • Merchandise discounts and complimentary access to live events
  • Community volunteer opportunities
  • Professional development and frequent team-building opportunities
  • Employee recognition and referral programs
Creatives On Call - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Director, Lifecycle & Performance Marketing

8 matching positions

Director, Lifecycle Marketing

We’re looking for a data-driven, results-obsessed lifecycle marketing leader to ...
Location
Location
United States , San Francisco
Salary
Salary:
138750.00 - 270000.00 USD / Year
navan.com Logo
Navan
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or another relevant field
  • 12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors
  • Skilled in translating data into strategy
  • Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP
  • Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS)
  • Collaborative Leader
  • Testing Mindset
  • Experienced in A/B testing, multivariate testing, and scaling winning strategies
  • Excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills
  • Excellent verbal and written communication skills
Job Responsibility
Job Responsibility
  • Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell
  • Build and prioritize a roadmap that drives revenue, improves usage rates, customer retention, and LTV
  • Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential
  • Serve as lifecycle marketing’s storyteller — partner with Brand and PMM to shape tone, voice, campaign themes and proof points used across email, in-app, web and SMS
  • Work cross-functionally with Account Management , Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience
  • Oversee the development and launch of automated and manual campaigns across email, and in-app channels
  • Ensure campaigns are timely, personalized, and aligned with product and business priorities
  • Build sophisticated targeting strategies using behavioral, demographic, and transactional data
  • Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities
  • Own a robust testing agenda across creative, messaging, and audience strategies
What we offer
What we offer
  • Generous medical plans, dental, and vision benefits with premiums covered by Navan
  • Various insurance options designed to cover each family's needs
  • Paid parental and bereavement leave
  • Subsidized commuter benefits
  • Mental health support
  • Connectivity stipends
  • Pet insurance
  • Fulltime
Read More
Arrow Right

Director of Lifecycle Marketing

We’re looking for a data-driven, results-obsessed leader to own and scale our li...
Location
Location
United States , San Francisco
Salary
Salary:
Not provided
tomocredit.com Logo
TomoCredit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses
  • Proven success in improving subscription conversion and retention rates through data-driven lifecycle programs
  • Strong background in designing, executing, and analyzing A/B tests and multivariate experiments
  • Hands-on with marketing automation tools, segmentation frameworks, and analytics platforms (Amplitude, Hightouch, or similar)
  • Skilled in translating data into actionable strategies with measurable business impact
  • Strong communication skills and proven ability to influence cross-functional teams and senior stakeholders
Job Responsibility
Job Responsibility
  • Define and lead lifecycle initiatives that drive subscription conversion, improve retention rates, and increase LTV
  • Develop advanced targeting strategies using behavioral, demographic, and product usage data to deliver highly personalized experiences
  • Build and launch automated and manual campaigns (email, push, sms) that support product launches, seasonal initiatives, and ongoing engagement programs
  • Design and run experiments to optimize subscription conversion rates, churn reduction, and overall campaign performance
  • Align with Product to integrate lifecycle messaging into feature releases and with Growth Marketing to ensure seamless post-acquisition engagement
  • Own key metrics, including paid conversion, engagement, and campaign ROI
  • Manage lifecycle tools (Braze, Hightouch, HubSpot, etc.) and implement AI-driven enhancements for personalization, predictive targeting, and performance improvement
What we offer
What we offer
  • Competitive compensation, equity, and benefits package
  • Fulltime
Read More
Arrow Right

Director of Retention & Lifecycle Marketing

The Director of Retention & Lifecyle Marketing is responsible for leading all re...
Location
Location
United States , North Kansas City
Salary
Salary:
Not provided
helzberg.com Logo
Helzberg Diamonds
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Statistics, Analytics, or Business is required
  • a Master’s degree is preferred, or an equivalent combination of education and experience
  • 10+ years of experience in CRM, lifecycle marketing, retention, or loyalty marketing
  • Proven experience in: conducting and guiding customer segmentation strategies, marketing test and learn methodology, and the ability to cull out actionable insights
  • measuring marketing performance and incrementality across campaigns and channels
  • enabling 1:1 marketing at scale across touchpoints: web, email, mobile, SMS, display, paid media, and others
  • managing promotional strategy and planning activities from an omnichannel lens
  • providing thought leadership on customer data management, identity, enrichment, and use
  • managing marketing compliance projects
  • High impact leadership skills, including setting a clear vision and strategy, motivating and coaching others, recruiting and developing analytic talent, driving urgency and results
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive, omnichannel lifecycle marketing strategy spanning email, SMS/MMS, push notifications, direct mail, and clienteling programs
  • Design automated customer journeys—including welcome series, post-purchase nurtures, replenishment, re-engagement, winback, and milestone/occasion-based campaigns (anniversaries, birthdays, holidays)
  • Architect and operationalize sophisticated segmentation and personalization frameworks leveraging purchase history, browsing behavior, engagement signals, and predictive models
  • Own the strategy, P&L, and roadmap for a loyalty and rewards program, driving enrollment, active participation, and program-attributed revenue
  • Partner with Merchandising, Retail Operations, and Ecommerce to create exclusive loyalty experiences, early access events, and VIP clienteling touchpoints that differentiate the brand
  • Set the strategic vision and oversee day-to-day execution of all 1:1 marketing programs, including email, SMS, and direct mail
  • Partner with brand, merchandise, and external vendors to develop high-impact programs and messaging to improve omnichannel sales performance through continuous optimization of creative, subject lines, send times, and content personalization
  • Develop a unified channel orchestration framework that governs contact frequency, channel prioritization, and suppression logic to prevent fatigue while maximizing customer engagement across email, SMS, and direct mail
  • Ensure full compliance with CAN-SPAM, TCPA, CCPA, and other applicable privacy regulations across all 1:1 channels, partnering with Legal to maintain best-in-class consent and preference management
  • Ensure a unified customer experience across digital and physical channels, bridging online engagement with in-store interactions through integrated customer profiles
  • Fulltime
Read More
Arrow Right

Director of Lifecycle and Account Based Marketing

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most cr...
Location
Location
United States , New York City
Salary
Salary:
200000.00 - 250000.00 USD / Year
eliseai.com Logo
EliseAI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
  • 3+ years owning ABM programs for enterprise accounts
  • Experience managing and scaling marketing teams, with a strong player-coach mindset
  • Proven ability to drive pipeline, revenue, retention, and expansion
  • Strong understanding of enterprise sales cycles and lifecycle stages
  • Hands-on experience with ABM platforms, CRM, and marketing automation tools
  • Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
  • Strong cross-functional collaboration skills, especially with Sales
  • Willingness to work in person at our office 4-5 days a week
Job Responsibility
Job Responsibility
  • Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
  • Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
  • Partner with Sales and RevOps on target account selection, segmentation, and insights
  • Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
  • Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
  • Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
  • Align closely with Sales through messaging, playbooks, and campaign coordination
  • Define success metrics and continuously test, measure, and optimize performance
  • Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
  • Attract top-tier talent to join our driven team
What we offer
What we offer
  • Equity in the company
  • Medical, Dental and Vision premiums covered at 100%
  • Fully paid parental leave
  • Commuter benefits
  • 401k benefits
  • Fitness & home services stipend to cover part of your expenses so you can focus on what matters
  • A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
  • Unlimited vacation and paid holidays
  • We'll cover relocation packages and make the move exciting, not painful!
  • Fulltime
Read More
Arrow Right

Director of Lifecycle and Account Based Marketing

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most cr...
Location
Location
United States , New York City
Salary
Salary:
200000.00 - 250000.00 USD / Year
eliseai.com Logo
EliseAI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
  • 3+ years owning ABM programs for enterprise accounts
  • Experience managing and scaling marketing teams, with a strong player-coach mindset
  • Proven ability to drive pipeline, revenue, retention, and expansion
  • Strong understanding of enterprise sales cycles and lifecycle stages
  • Hands-on experience with ABM platforms, CRM, and marketing automation tools
  • Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
  • Strong cross-functional collaboration skills, especially with Sales
  • Willingness to work in person at our office 4-5 days a week
Job Responsibility
Job Responsibility
  • Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
  • Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
  • Partner with Sales and RevOps on target account selection, segmentation, and insights
  • Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
  • Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
  • Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
  • Align closely with Sales through messaging, playbooks, and campaign coordination
  • Define success metrics and continuously test, measure, and optimize performance
  • Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
  • Attract top-tier talent to join our driven team
What we offer
What we offer
  • Equity in the company
  • Medical, Dental and Vision premiums covered at 100%
  • Fully paid parental leave
  • Commuter benefits
  • 401k benefits
  • Fitness & home services stipend to cover part of your expenses so you can focus on what matters
  • A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
  • Unlimited vacation and paid holidays
  • We'll cover relocation packages and make the move exciting, not painful!
  • Fulltime
Read More
Arrow Right

Senior Compliance & Fraud Specialist - eCommerce / Performance Marketing

The eCommerce Compliance & Fraud Specialist (internal job title: Senior Network ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
awin.com Logo
Awin Global
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in affiliate marketing, fraud prevention, adtech, or risk/compliance roles within digital ecosystems
  • Strong, hands-on experience with affiliate fraud detection and prevention, including knowledge of common fraud tactics and evolving methodologies
  • Deep understanding of CPA, CPC, and performance-based marketing models
  • Strong knowledge of affiliate tracking technologies, attribution logic, and conversion flows
  • Advanced analytical capabilities with experience in SQL or equivalent query-based analysis
  • Data visualization tools (Power BI, Tableau, etc.)
  • Proven ability to analyze complex datasets and identify non-obvious patterns
  • Experience working with fraud detection tools, web intelligence platforms (e.g., SimilarWeb), and tracking diagnostics
  • Experience with workflow/ticketing systems (e.g., Salesforce, Zendesk, Asana)
  • Strong problem-solving skills with a proactive, investigative mindset
Job Responsibility
Job Responsibility
  • Lead complex, high-impact fraud investigations across publishers, partners, and traffic sources
  • Identify sophisticated fraud schemes (e.g., attribution manipulation, cookie stuffing, incentive abuse, lead fraud, paid search abuse, extension-based activity, etc.)
  • Act as an escalation point for challenging or ambiguous cases within the team
  • Make informed enforcement decisions balancing risk, commercial impact, and fairness
  • Conduct in-depth reviews of publisher business models, traffic acquisition strategies, and monetization methods
  • Evaluate CPA, CPC, and hybrid performance models for risk exposure and abuse potential
  • Monitor lifecycle and behavioral signals across publisher activity to proactively identify risks
  • Partner closely with internal stakeholders to assess onboarding and ongoing publisher quality
  • Perform advanced data analysis using tools such as SQL, Power BI, DataBricks, or equivalent platforms
  • Build and refine repeatable analytical frameworks for fraud detection and monitoring
What we offer
What we offer
  • Flexi-Week: a flexible four-day Flexi-Week at full pay and with no reduction to annual holiday allowance
  • Variety of different paid special leaves
  • Remote Working Allowance: monthly allowance to cover part of running costs
  • Support in setting up remote workspace appropriately
  • Flexi-Office: hybrid/remote work possibilities to work across Awin regions
  • Development: access to Awin Academy training suite covering a wide range of skills
  • Virtual social activities via 'Life @ Awin' hub
  • Diverse and inclusive culture
  • Fulltime
Read More
Arrow Right

Senior Global Marketing Director

As a Senior Global Marketing Director (Sr. GMD), Oncology, you will translate ou...
Location
Location
United Kingdom; Switzerland; United States , London; Zug; Collegeville
Salary
Salary:
Not provided
us.gsk.com Logo
GSK
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in business and life sciences, or a related field
  • Experience pharmaceutical or biotech industry
  • Experience leading product launches or major lifecycle campaigns
  • Experience leading cross‑functional teams within matrixed environments
  • Experience communicating at senior organizational levels, including leading discussions and presenting perspectives in complex decision forums
  • Experience prioritizing initiatives and applying financial analysis (including budget management and ROI assessment) to inform strategic and operational decision‑making
Job Responsibility
Job Responsibility
  • Establish themselves as the commercial lead and subject matter expert in endometrial cancer, head and neck cancer, and subcutaneous indications, partnering across the Marketing Commercialization Team, Medical Development Team, and Global Brand Leadership Team
  • Support governance deliverables and key organizational decision-making workstreams
  • Lead lifecycle management strategy to maximize asset value, including unmet need assessment, launch sequencing, and market optimization
  • Identify and prioritize sources of differentiation by integrating cross-functional insights, emerging data, and competitive intelligence into strategy
  • Develop and deliver global brand and launch strategy aligned to the Integrated Asset Plan (IAP) across patient, Healthcare Professionals, and payer segments, in partnership with cross-functional teams and LOCs
  • Define strategic choices including positioning, segmentation, targeting, and promotional strategy
  • Partner with Insights to develop global forecasts and strategic assumptions aligned to brand strategy
  • Ensure market access strategy informs decision-making across the full product lifecycle and portfolio
  • Foster an agile, high-performing organization focused on continuous improvement, speed, productivity, and customer experience
  • Build team engagement and cross-functional alignment across brands and indications to execute strategy and maximize commercial success
What we offer
What we offer
  • Competitive base salary
  • Annual bonus based on company performance
  • Flexible working options available for most roles
  • Learning and career development
  • Access to healthcare & wellbeing programmes
  • Employee recognition programmes
  • Fulltime
Read More
Arrow Right

Executive Director Marketing Repatha Brand Lead

At Amgen, if you feel like you are a part of something bigger, it’s because you ...
Location
Location
United States , Thousand Oaks
Salary
Salary:
262534.40 - 355193.60 USD / Year
amgen.com Logo
Amgen
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Doctorate degree & 6 years of Marketing experience OR Master’s degree & 10 years of Marketing experience OR Bachelor’s degree & 12 years of Marketing experience AND 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
  • Minimum eight years of experience in a series of commercial roles of increasing scope, scale, and complexity, with leading companies in the bio-pharmaceutical or health and wellness industry
  • Experience developing and implementing innovative commercial strategies within highly competitive markets where innovation and marketing prowess are a key factor of success
  • Consumer and Healthcare Provider marketing, strategic and tactical implementation roles, with an emphasis on uncovering novel and motivating customer insights and executing integrated multi-touch point initiatives to move an apathetic market
  • Understanding of US market access, pricing, and reimbursement environment
  • Experience leading cross-functional teams in a matrix environment
  • managing projects involving multiple functions and shared accountabilities
  • Cardiovascular therapeutic area is preferred
Job Responsibility
Job Responsibility
  • Lead the development and execution of bold, future-oriented strategies that drive sustainable revenue growth, market leadership, and long-term franchise profitability
  • Shape the future vision for Repatha within an evolving lipid-management ecosystem that includes new entrants, earlier treatment intensification, quality measure evolution, and expanding preventive cardiology pathways
  • Drive growth across strategically important patient segments including ASCVD, familial hypercholesterolemia, statin-intolerant patients, diabetes populations, and other high-risk cardiometabolic groups by accelerating patient identification, treatment intensification, and appropriate PCSK9 adoption
  • Develop and execute integrated brand strategies spanning positioning, messaging, omnichannel engagement, forecasting, lifecycle planning, market access, and healthcare economics initiatives
  • Lead development of breakthrough multichannel marketing campaigns and next-generation customer engagement strategies that leverage AI, advanced analytics, personalization, and emerging digital technologies to improve HCP engagement, patient activation, and commercial effectiveness at scale
  • Partner closely with Market Access, Medical Affairs, R&D, Digital, Data & Analytics, and Commercial Excellence teams to strengthen evidence generation, expand patient access, and identify innovative engagement models that create competitive advantage
  • Collaborate with U.S. and global leadership teams to inform franchise strategy, lifecycle opportunities, and long-term growth priorities
  • Build and lead a high-performing marketing organization that fosters accountability, innovation, collaboration, talent development, and strategic thinking
  • Ensure all commercial strategies and operational plans comply with applicable regulatory, legal, and ethical standards while promoting a highly compliant operating environment
  • Requires approximately 25% travel, including some overnight and weekend commitments
What we offer
What we offer
  • Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans and bi-annual company-wide shutdowns
  • Flexible work models where possible
  • Fulltime
Read More
Arrow Right