Director, Lifecycle & Performance Marketing Job at Creatives On Call (Cincinnati)

Director of Lifecycle Marketing

We’re looking for a data-driven, results-obsessed leader to own and scale our li...

Location

United States , San Francisco

Salary:

Not provided

TomoCredit

Expiration Date

Until further notice

Requirements

6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses
Proven success in improving subscription conversion and retention rates through data-driven lifecycle programs
Strong background in designing, executing, and analyzing A/B tests and multivariate experiments
Hands-on with marketing automation tools, segmentation frameworks, and analytics platforms (Amplitude, Hightouch, or similar)
Skilled in translating data into actionable strategies with measurable business impact
Strong communication skills and proven ability to influence cross-functional teams and senior stakeholders

Job Responsibility

Define and lead lifecycle initiatives that drive subscription conversion, improve retention rates, and increase LTV
Develop advanced targeting strategies using behavioral, demographic, and product usage data to deliver highly personalized experiences
Build and launch automated and manual campaigns (email, push, sms) that support product launches, seasonal initiatives, and ongoing engagement programs
Design and run experiments to optimize subscription conversion rates, churn reduction, and overall campaign performance
Align with Product to integrate lifecycle messaging into feature releases and with Growth Marketing to ensure seamless post-acquisition engagement
Own key metrics, including paid conversion, engagement, and campaign ROI
Manage lifecycle tools (Braze, Hightouch, HubSpot, etc.) and implement AI-driven enhancements for personalization, predictive targeting, and performance improvement

What we offer

Competitive compensation, equity, and benefits package

Fulltime

Director, Growth Marketing, Disney+

The Growth Marketing Director for Disney’s streaming services (Disney+) in Japan...

Location

Japan , Minato-ku

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

10–15 years of proven experience in a relevant growth marketing or digital marketing leadership role
Demonstrated success in leading and managing high-performing teams in Japan
Experience working within a global matrix organization, effectively navigating and aligning local and global priorities
Strategic Visionary: Ability to think strategically, leveraging data and insights to guide decision-making and planning
Creative Problem-Solver: Combines creativity with analytical rigor to develop innovative strategies
Stakeholder Management: Strong skills in building relationships and influencing across diverse teams and functions
Exceptional Communication: Strong presentation skills and storytelling abilities to captivate audiences and inspire action
Team Builder: Proven ability to motivate, manage, and develop teams to achieve shared goals
Results-Oriented: Focused on delivering measurable business outcomes with agility and efficiency
Change Champion: Inspires creativity and innovation, adapting to and driving change in dynamic environments

Job Responsibility

Own the delivery of paid retail subscription targets, and works in close collaboration with US partners
Own the delivery of retail subscription and revenue targets in collaboration with the Integrated Marketing team
Develop innovative strategies to scale new customer acquisition and reconnect campaigns
Partner closely with the Finance team on revenue generation, subscriber management, and lifecycle churn optimization
Working with Integrated Marketing to deliver a full-funnel view of the consumer journey
Foster a culture of experimentation to drive innovation and continuously optimize growth strategies
Lead and oversee Performance Marketing and Lifecycle & Loyalty Marketing in Japan
Partner with the Analytics team to track progress against the annual plan
Work closely with the Partnerships team to optimize collaboration between partner marketing and wholesale efforts
Lead the Performance Marketing team to develop and implement cross-channel strategies to maximize ROI

Director, Demand Generation

Seamless.AI is seeking a data-driven, strategic, and execution-focused Director,...

Location

United States

Salary:

Not provided

Seamless.AI

Expiration Date

Until further notice

Requirements

5+ years of experience in growth or performance marketing, preferably in SaaS or high-growth tech
Expertise across paid channels, automation tools (Customer.io, HubSpot, Marketo, Pardot, etc.), CRO platforms, and analytics tools
Proven ability to scale multi-channel campaigns
Strong grasp of funnel metrics, data interpretation, and optimization strategies
Experience working cross-functionally with sales, design, product, and people teams
A bias for testing, iterating, and moving fast
Bachelor's degree or equivalent work experience in B2B SaaS or a GTM org that closely supports sales enablement
Have managed marketing support for recruiting initiatives, employer brand, or job boards
Love tools like Segment, Amplitude, Unbounce, or Seamless.AI
Must be authorized to work in the U.S.

Job Responsibility

Own the strategy, execution, and performance of all marketing campaigns to drive users, demos and revenue across the customer lifecycle
Oversee all lifecycle and nurture email campaigns across marketing and sales funnels
Drive segmentation, lead scoring, and behavioral-based automation
Collaborate with sales/ops on routing, MQL optimization, and data hygiene
Optimize CAC, CPL, ROAS, and other acquisition KPIs in B2B campaigns
Increase qualified lead volume while improving customer acquisition cost (CAC)
Drive conversion rate uplift across Content, Landing Pages and nurture flows
Launch high-performing campaign initiatives to drive traffic, impressions, demos and sales

Fulltime

Director, Expansion Marketing

As the Director of Expansion Marketing, you will lead FreshBooks’ strategy and p...

Location

Canada , Toronto; Halifax; Calgary; Vancouver; Kitchener; Waterloo; Hamilton

Salary:

145000.00 - 182000.00 CAD / Year

FreshBooks

Expiration Date

Until further notice

Requirements

8+ years of experience in lifecycle marketing, expansion marketing, CRM, or revenue marketing within a SaaS organization
Demonstrated success driving upsell, cross-sell, and retention programs with measurable revenue impact
Strong understanding of SaaS metrics including ARPU, churn, expansion rate, adoption, usage funnels, and lifecycle performance indicators
Experience managing and developing teams
you have led managers or senior ICs in a fast-paced environment
Proven ability to work cross-functionally and influence without authority across Product, Product Marketing, Customer Success, Sales, and Revenue Operations
Strong analytical skills and comfort with segmentation, experimentation, cohort analysis, and performance reporting
Exceptional execution discipline, with the ability to manage multiple programs simultaneously and deliver strong outcomes
Excellent communication and storytelling skills with a customer-focused mindset
A high degree of agency

Job Responsibility

Lead and execute FreshBooks’ expansion strategy to grow revenue within the existing customer base by increasing product engagement, enabling tier movement, and driving adoption of add-on offerings
Build and scale upsell and cross-sell programs across multiple channels, using clear segmentation, customer insights, and value-based messaging to drive relevant expansion
Design and deliver lifecycle journeys that improve product usage and retention through targeted email, in-app messaging, and multi-step campaigns that reinforce the value of the FreshBooks ecosystem
Lead, coach, and develop a high-performing team of Expansion Marketing Managers, setting clear priorities, expectations, and accountability for results
Partner cross-functionally with Product Marketing, Product, Customer Success, and Partnerships to deliver coordinated, omni-channel expansion programs aligned to customer needs and success motions
Own end-to-end execution of expansion initiatives—from planning and creative development through launch, optimization, and iteration—ensuring programs contribute meaningfully to revenue and customer outcomes
Own expansion analytics and reporting, using metrics such as attach rate, ARPU growth, adoption, and churn to inform decisions, optimize performance, and guide leadership discussions

What we offer

Comprehensive health and wellness benefits
Generous time off including a flexible vacation plan
A retirement savings program or pension plan matched to your local office
Stock options for every full-time employee
Parental leave and new parent support
Annual healthy living credit
Comprehensive medical and dental benefits
Fertility and gender-affirming benefits dependent on your region
Peer Recognition Program
Employee Assistance Program

Fulltime

Director, Lifecycle Marketing

We’re looking for a data-driven, results-obsessed lifecycle marketing leader to ...

Location

United States , San Francisco

Salary:

138750.00 - 270000.00 USD / Year

Navan

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Communications, or another relevant field
12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors
Skilled in translating data into strategy
Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP
Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS)
Collaborative Leader
Testing Mindset
Experienced in A/B testing, multivariate testing, and scaling winning strategies
Excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills
Excellent verbal and written communication skills

Job Responsibility

Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell
Build and prioritize a roadmap that drives revenue, improves usage rates, customer retention, and LTV
Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential
Serve as lifecycle marketing’s storyteller — partner with Brand and PMM to shape tone, voice, campaign themes and proof points used across email, in-app, web and SMS
Work cross-functionally with Account Management , Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience
Oversee the development and launch of automated and manual campaigns across email, and in-app channels
Ensure campaigns are timely, personalized, and aligned with product and business priorities
Build sophisticated targeting strategies using behavioral, demographic, and transactional data
Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities
Own a robust testing agenda across creative, messaging, and audience strategies

What we offer

Generous medical plans, dental, and vision benefits with premiums covered by Navan
Various insurance options designed to cover each family's needs
Paid parental and bereavement leave
Subsidized commuter benefits
Mental health support
Connectivity stipends
Pet insurance

Fulltime

Associate Director of Lifecycle Marketing

Bumble Inc. is seeking an Associate Director of Lifecycle to lead strategies tha...

Location

United States , Austin; New York

Salary:

140000.00 - 175000.00 USD / Year

Bumble Inc.

Expiration Date

Until further notice

Requirements

7+ years in lifecycle marketing, CRM, product marketing, or growth roles within a consumer technology or subscription-based business
Deep expertise in CRM orchestration and lifecycle marketing with a proven track record of improving member retention, engagement, and revenue
Hands-on experience with marketing automation and orchestration platforms such as Braze, customer data platforms like Hightouch, segmentation frameworks, and performance measurement
Demonstrated ability to design and manage multi-channel member journeys with sophisticated decisioning logic and prioritization frameworks
Systems thinker who understands how segmentation, signals, tooling, and messaging work together to create seamless member experiences
Ability to develop and lead experimentation roadmaps with a test-and-learn mindset
Excellent cross-functional collaborator and communicator with strong organizational leadership
Strategic thinker who is also a doer and able to move from high-level vision to tactical execution

Job Responsibility

Own end-to-end member communications as a unified system
Design and manage member journeys that orchestrate messaging across CRM, in-app, push, and owned channels with intelligent prioritization
Lead decisioning frameworks for communication logic, frequency capping, priority hierarchies, message sequencing, and A/B testing strategies
Architect how segmentation, behavioral signals, and marketing technology (e.g., Braze, Hightouch) work together as an integrated orchestration system
Ensure communications deliver the right message, to the right member, at the right time, through the right channel
Own the strategy and execution of programs focused on increasing member quality, engagement, retention, and revenue
Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty
Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development
Be accountable for MAU, retention metrics, payer penetration, and revenue impact
Develop full-funnel campaign strategies that drive improvements in member quality, engagement, retention, and revenue across key lifecycle stages

Fulltime

Senior Director, Global Campaigns

We’re seeking a strategic, analytical, and collaborative marketing leader to lea...

Location

United States; Canada

Salary:

200000.00 - 300000.00 USD; CAD / Year

1Password

Expiration Date

Until further notice

Requirements

15+ years of marketing leadership with significant experience driving global, cross-channel campaign strategies and demand generation in B2B SaaS or adjacent industries
Demonstrated experience achieving pipeline and revenue targets
Experience acting as a unifying force across marketing functions, bringing structure, clarity, and cohesion to complex, multi-team go-to-market efforts
Strong financial and analytical acumen — able to translate strategy into pipeline math and ROI
Proven ability to lead cross-functional teams toward shared revenue outcomes
Proven track record building and mentoring high-performing teams
Strong analytical mindset with deep experience using data to shape decisions and optimize campaigns
Excellent storytelling and communication skills — capable of influencing executive stakeholders
Experience managing lifecycle and demand generation campaigns at scale

Job Responsibility

Lead Global Campaign & Lifecycle Strategy with Pipeline Accountability
Set global campaign-sourced and campaign-influenced pipeline targets and take accountability for delivery against quarterly and annual goals
Translate company growth objectives into clear pipeline plans spanning acquisition, deal acceleration, expansion, and cross-sell
Define how lifecycle and email marketing programs support pipeline creation, deal progression, increased deal size, and customer expansion
Build pipeline forecasts and pacing models in close partnership with Marketing Analytics and RevOps, connecting campaign strategy, lifecycle motions, and expected outcomes
Build & Scale a High-Performing Team
Build, hire and develop a global team of campaign and lifecycle marketers, setting clear expectations tied to pipeline and closed/won outcomes
Lead cross-functionally through influence as well as authority, enabling alignment and accountability across teams that do not directly report into this role
Establish scalable frameworks for campaign planning, lifecycle orchestration, execution, measurement, and optimization
Foster a culture of ownership, experimentation, and performance, with a strong bias toward business impact

What we offer

Health benefits
Dental benefits
401k
RRSP
Generous paid time off
Equity grant
Incentive programs
Maternity and parental leave top-up programs
RSU program for most employees
Retirement matching program

Fulltime

Senior Director, Growth Marketing

The Senior Director of Growth Marketing will own and scale Complex's end-to-end ...

Location

United States , Los Angeles

Salary:

165000.00 - 175000.00 USD / Year

Complex NTWRK

Expiration Date

Until further notice

Requirements

8+ years of experience in growth marketing, performance marketing, or lifecycle/CRM roles, with significant leadership experience in e-commerce and/or marketplace businesses
Proven track record of driving measurable growth across acquisition, activation, retention, and revenue at scale
Deep expertise in paid performance marketing (e.g., paid social, search, programmatic, affiliates) and CRM/lifecycle channels (email, SMS, push, personalization)
Strong experience managing and optimizing large, multi-channel marketing budgets with a clear ROI and testing discipline
Demonstrated ability to build, prioritize, and execute a robust experimentation roadmap using data-driven frameworks
Advanced analytical skills with hands-on experience using analytics tools and dashboards to measure funnel performance, conversion, retention, and LTV
Experience partnering cross-functionally with Product, Engineering, and Data teams to influence roadmap decisions and improve customer experience
Ability to translate complex data into clear insights, strategic recommendations, and executive-level narratives
Strong leadership skills with experience building, mentoring, and scaling high-performing growth or performance marketing teams
Excellent communication and collaboration skills, with the ability to align diverse stakeholders around shared growth goals

Job Responsibility

Define Complex's holistic growth vision and translate it into clear, attainable strategies across acquisition, activation, engagement, reactivation, and retention
Own the optimization of e-commerce and marketplace revenue funnels, driving measurable improvements in conversion, frequency, and lifetime value
Develop and maintain a prioritized roadmap of growth initiatives
Oversee a significant portion of Complex's marketing spend, ensuring efficient budget allocation, ROI discipline, and scalable performance across paid media and lifecycle channels
Lead paid acquisition and CRM strategies
Build and champion a culture of structured experimentation, rapid iteration, and learning across growth initiatives
Define and implement systems to track conversion rates, funnel performance, and growth KPIs across channels
Partner with Data and Engineering to design analytics and monitoring tools
Work closely with Product, Engineering, Data, and Marketing teams to align growth initiatives with platform capabilities and customer experience
Build and maintain strong relationships with new and existing partners, vendors, and platforms that can accelerate growth

What we offer

Best in class health, dental, and vision insurance
Healthcare FSA
Dependent Care FSA
Commuter Benefits FSA
Short-term/long-term disability and life insurance
Paid Parental leave
401k with 4% match
Pet Insurance
Legal and Identity Theft Plans
Vacation time and sick days

Fulltime

Director, Lifecycle & Performance Marketing

Creatives On Call

Location:
United States , Cincinnati

Category:
-

Contract Type:
Employment contract

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
March 04, 2026

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