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Director, Lifecycle & Performance Marketing

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Creatives On Call

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Location:
United States , Cincinnati

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

The Director of Lifecycle & Performance Marketing leads data-driven strategies that drive customer acquisition, engagement, retention, and revenue across the full customer journey. This role owns paid media and performance optimization efforts while partnering cross-functionally to maximize customer lifetime value and business growth. This is a leadership position within a high-profile entertainment and live events organization based in the greater Cincinnati area, known for a passionate and engaged consumer base. The ideal candidate thrives in fast-paced, consumer-facing environments where emotional connection and brand loyalty are central to the business model.

Job Responsibility:

  • Lead the vision, strategy, and execution of lifecycle and performance marketing to drive customer acquisition, engagement, retention, and revenue growth
  • Champion the implementation, adoption, and continuous optimization of Salesforce as the core CRM and lifecycle marketing platform
  • Design and evolve end-to-end customer journeys across key touchpoints including email, SMS, mobile app, web, and on-site point-of-sale experiences
  • Own paid marketing strategy and investment across SEM, paid social, CTV, OOH, and emerging channels to support ticket/membership sales and special initiatives
  • Partner closely with Sales, Business Strategy & Analytics, and Data teams to align campaigns with demand curves, inventory, and sales priorities
  • Develop and scale audience segmentation, personalization, and automation strategies to maximize customer lifetime value
  • Collaborate with marketing, creative, and content teams to ensure messaging is consumer-first, on-brand, and performance-driven
  • Lead agency relationships, managing scopes, performance, and accountability across external partners
  • Oversee dashboard development, reporting, and insight generation in partnership with analytics teams to support revenue growth and executive decision-making
  • Manage budgets, pacing, and forecasting across lifecycle and paid marketing efforts
  • Develop and manage a marketing manager and marketing coordinator, fostering growth and high performance

Requirements:

  • Bachelor’s degree in marketing, business, analytics, or a related field
  • 8+ years of experience in lifecycle, performance, growth, or digital marketing
  • Proven experience leading CRM and lifecycle marketing programs across email, SMS, mobile, and web
  • Hands-on experience implementing and optimizing Salesforce or similar CRM platforms
  • Strong expertise in paid media strategy across SEM, paid social, CTV, OOH, and emerging channels
  • Data-driven mindset with experience in attribution, testing, and performance optimization
  • Experience managing agency partners and external vendors
  • Strong cross-functional collaboration and stakeholder management skills
  • Experience leading and developing high-performing teams
  • People management experience and a genuine interest in developing talent
  • Passion for the consumer experience and commitment to building brand loyalty in an entertainment, live events, or consumer-facing industry

Nice to have:

  • Salesforce
  • Salesforce Marketing Cloud / Exact Target
What we offer:
  • Generous paid time off and holiday schedule
  • Option for one work-from-home day per week (by department and schedule)
  • Medical, Dental, Vision, Life Insurance, and 401k plan with company match
  • Short-Term & Long-Term Disability Insurance
  • Maternity & Paternity Leave and Family Building Benefit
  • Employee Assistance Program and wellness benefits including free Calm App subscription
  • Merchandise discounts and complimentary access to live events
  • Community volunteer opportunities
  • Professional development and frequent team-building opportunities
  • Employee recognition and referral programs

Additional Information:

Job Posted:
March 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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