Director, Lifecycle Marketing

• Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell
• Build and prioritize a roadmap that drives revenue, improves usage rates, customer retention, and LTV
• Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential
• Serve as lifecycle marketing’s storyteller — partner with Brand and PMM to shape tone, voice, campaign themes and proof points used across email, in-app, web and SMS
• Work cross-functionally with Account Management , Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience
• Oversee the development and launch of automated and manual campaigns across email, and in-app channels
• Ensure campaigns are timely, personalized, and aligned with product and business priorities
• Build sophisticated targeting strategies using behavioral, demographic, and transactional data
• Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities
• Own a robust testing agenda across creative, messaging, and audience strategies
• Leverage AI tools and predictive modeling to continuously improve campaign performance
• Define and track KPIs across lifecycle programs
• Deliver actionable insights to senior leadership and continuously refine strategy based on performance data
• Ensure all campaigns adhere to regulatory standards and industry best practices, with a strong focus on customer privacy and data protection
• Build guidelines and best practices to minimize bot activities and maximize impact

• Bachelor’s degree in Marketing, Business, Communications, or another relevant field
• 12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors
• Skilled in translating data into strategy
• Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP
• Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS)
• Collaborative Leader
• Testing Mindset
• Experienced in A/B testing, multivariate testing, and scaling winning strategies
• Excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills
• Excellent verbal and written communication skills

MBA or advanced degree is a plus

• Generous medical plans, dental, and vision benefits with premiums covered by Navan
• Various insurance options designed to cover each family's needs
• Paid parental and bereavement leave
• Subsidized commuter benefits
• Mental health support
• Connectivity stipends
• Pet insurance