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Director, Lifecycle Marketing

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Navan

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

138750.00 - 270000.00 USD / Year

Job Description:

We’re looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for Navan’s products. This role is pivotal in driving remarketing, and cross-sell programs that maximize customer engagement, retention, and lifetime value. As the Director of Lifecycle Marketing, you will be responsible for our owned marketing channels—including Email, Push, SMS, In-Product, and In-App messaging. You’ll define the vision, set the roadmap, and oversee execution of lifecycle initiatives that directly influence revenue.

Job Responsibility:

  • Architect and lead the end-to-end lifecycle marketing strategy
  • Champion the resourcing, tooling, and prioritization
  • Serve as lifecycle marketing’s storyteller
  • Work cross-functionally with Account Management, Product Marketing, Revenue Operations, Sales, Engineering and Data team
  • Oversee the development and launch of automated and manual campaigns across email, and in-app channels
  • Build sophisticated targeting strategies using behavioral, demographic, and transactional data
  • Own a robust testing agenda across creative, messaging, and audience strategies
  • Define and track KPIs across lifecycle programs
  • Ensure all campaigns adhere to regulatory standards and industry best practices
  • Build guidelines and best practices to minimize bot activities and maximize impact

Requirements:

  • Bachelor’s degree in Marketing, Business, Communications, or another relevant field
  • 12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors
  • Skilled in translating data into strategy
  • Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP
  • Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS)
  • Collaborative Leader
  • Testing Mindset
  • Excellent verbal and written communication skills

Nice to have:

MBA or advanced degree is a plus

What we offer:
  • Generous medical plans, dental, and vision benefits with premiums covered by Navan
  • Various insurance options
  • Paid parental and bereavement leave
  • Subsidized commuter benefits
  • Mental health support
  • Connectivity stipends
  • Pet insurance

Additional Information:

Job Posted:
January 02, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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