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We’re looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for Navan’s products. This role is pivotal in driving remarketing, and cross-sell programs that maximize customer engagement, retention, and lifetime value. As the Director of Lifecycle Marketing, you will be responsible for our owned marketing channels—including Email, Push, SMS, In-Product, and In-App messaging. You’ll define the vision, set the roadmap, and oversee execution of lifecycle initiatives that directly influence revenue.
Job Responsibility:
Architect and lead the end-to-end lifecycle marketing strategy
Champion the resourcing, tooling, and prioritization
Serve as lifecycle marketing’s storyteller
Work cross-functionally with Account Management, Product Marketing, Revenue Operations, Sales, Engineering and Data team
Oversee the development and launch of automated and manual campaigns across email, and in-app channels
Build sophisticated targeting strategies using behavioral, demographic, and transactional data
Own a robust testing agenda across creative, messaging, and audience strategies
Define and track KPIs across lifecycle programs
Ensure all campaigns adhere to regulatory standards and industry best practices
Build guidelines and best practices to minimize bot activities and maximize impact
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or another relevant field
12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors
Skilled in translating data into strategy
Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP
Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS)
Collaborative Leader
Testing Mindset
Excellent verbal and written communication skills
Nice to have:
MBA or advanced degree is a plus
What we offer:
Generous medical plans, dental, and vision benefits with premiums covered by Navan
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