Director Lifecycle Marketing Job at Mentimeter (Stockholm)

Director, Lifecycle & Performance Marketing

The Director of Lifecycle & Performance Marketing leads data-driven strategies t...

Location

United States , Cincinnati

Salary:

Not provided

Creatives On Call

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, business, analytics, or a related field
8+ years of experience in lifecycle, performance, growth, or digital marketing
Proven experience leading CRM and lifecycle marketing programs across email, SMS, mobile, and web
Hands-on experience implementing and optimizing Salesforce or similar CRM platforms
Strong expertise in paid media strategy across SEM, paid social, CTV, OOH, and emerging channels
Data-driven mindset with experience in attribution, testing, and performance optimization
Experience managing agency partners and external vendors
Strong cross-functional collaboration and stakeholder management skills
Experience leading and developing high-performing teams
People management experience and a genuine interest in developing talent

Job Responsibility

Lead the vision, strategy, and execution of lifecycle and performance marketing to drive customer acquisition, engagement, retention, and revenue growth
Champion the implementation, adoption, and continuous optimization of Salesforce as the core CRM and lifecycle marketing platform
Design and evolve end-to-end customer journeys across key touchpoints including email, SMS, mobile app, web, and on-site point-of-sale experiences
Own paid marketing strategy and investment across SEM, paid social, CTV, OOH, and emerging channels to support ticket/membership sales and special initiatives
Partner closely with Sales, Business Strategy & Analytics, and Data teams to align campaigns with demand curves, inventory, and sales priorities
Develop and scale audience segmentation, personalization, and automation strategies to maximize customer lifetime value
Collaborate with marketing, creative, and content teams to ensure messaging is consumer-first, on-brand, and performance-driven
Lead agency relationships, managing scopes, performance, and accountability across external partners
Oversee dashboard development, reporting, and insight generation in partnership with analytics teams to support revenue growth and executive decision-making
Manage budgets, pacing, and forecasting across lifecycle and paid marketing efforts

What we offer

Generous paid time off and holiday schedule
Option for one work-from-home day per week (by department and schedule)
Medical, Dental, Vision, Life Insurance, and 401k plan with company match
Short-Term & Long-Term Disability Insurance
Maternity & Paternity Leave and Family Building Benefit
Employee Assistance Program and wellness benefits including free Calm App subscription
Merchandise discounts and complimentary access to live events
Community volunteer opportunities
Professional development and frequent team-building opportunities
Employee recognition and referral programs

Fulltime

Associate Director of Lifecycle Marketing

Location

United States , Austin; New York

Salary:

Not provided

Bumble Inc.

Expiration Date

Until further notice

Requirements

hands-on experience developing and executing in-app CRM lifecycle strategies (e.g., onboarding, retention, reactivation) for a consumer technology or subscription-based company
led a lifecycle experimentation roadmap (e.g., A/B testing, journey optimization) that drove measurable improvements in engagement, retention, or member quality
partnered with cross-functional teams (Product, Analytics, Creative, or Engineering) to design and execute lifecycle or engagement strategies

Fulltime

Director of Retention & Lifecycle Marketing

The Director of Retention & Lifecyle Marketing is responsible for leading all re...

Location

United States , North Kansas City

Salary:

Not provided

Helzberg Diamonds

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Statistics, Analytics, or Business is required
a Master’s degree is preferred, or an equivalent combination of education and experience
10+ years of experience in CRM, lifecycle marketing, retention, or loyalty marketing
Proven experience in: conducting and guiding customer segmentation strategies, marketing test and learn methodology, and the ability to cull out actionable insights
measuring marketing performance and incrementality across campaigns and channels
enabling 1:1 marketing at scale across touchpoints: web, email, mobile, SMS, display, paid media, and others
managing promotional strategy and planning activities from an omnichannel lens
providing thought leadership on customer data management, identity, enrichment, and use
managing marketing compliance projects
High impact leadership skills, including setting a clear vision and strategy, motivating and coaching others, recruiting and developing analytic talent, driving urgency and results

Job Responsibility

Develop and execute a comprehensive, omnichannel lifecycle marketing strategy spanning email, SMS/MMS, push notifications, direct mail, and clienteling programs
Design automated customer journeys—including welcome series, post-purchase nurtures, replenishment, re-engagement, winback, and milestone/occasion-based campaigns (anniversaries, birthdays, holidays)
Architect and operationalize sophisticated segmentation and personalization frameworks leveraging purchase history, browsing behavior, engagement signals, and predictive models
Own the strategy, P&L, and roadmap for a loyalty and rewards program, driving enrollment, active participation, and program-attributed revenue
Partner with Merchandising, Retail Operations, and Ecommerce to create exclusive loyalty experiences, early access events, and VIP clienteling touchpoints that differentiate the brand
Set the strategic vision and oversee day-to-day execution of all 1:1 marketing programs, including email, SMS, and direct mail
Partner with brand, merchandise, and external vendors to develop high-impact programs and messaging to improve omnichannel sales performance through continuous optimization of creative, subject lines, send times, and content personalization
Develop a unified channel orchestration framework that governs contact frequency, channel prioritization, and suppression logic to prevent fatigue while maximizing customer engagement across email, SMS, and direct mail
Ensure full compliance with CAN-SPAM, TCPA, CCPA, and other applicable privacy regulations across all 1:1 channels, partnering with Legal to maintain best-in-class consent and preference management
Ensure a unified customer experience across digital and physical channels, bridging online engagement with in-store interactions through integrated customer profiles

Fulltime

Director of Lifecycle and Account Based Marketing

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most cr...

Location

United States , New York City

Salary:

200000.00 - 250000.00 USD / Year

EliseAI

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
3+ years owning ABM programs for enterprise accounts
Experience managing and scaling marketing teams, with a strong player-coach mindset
Proven ability to drive pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
Strong cross-functional collaboration skills, especially with Sales
Willingness to work in person at our office 4-5 days a week

Job Responsibility

Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on target account selection, segmentation, and insights
Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
Attract top-tier talent to join our driven team

What we offer

Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!

Fulltime

Associate Upstream Marketing Director, Respiratory Health

As the Global Marketing Director for the Respiratory Health business, you will s...

Location

United States , Saint Paul

Salary:

168000.00 - 231000.00 USD / Year

Baxter

Expiration Date

Until further notice

Requirements

Bachelor's degree required
MBA strongly preferred
8+ years of progressive experience in marketing and/or general management, preferably within medical devices or healthcare
Proven success leading global portfolio strategy, including roadmap development, investment prioritization, and lifecycle management
End-to-end experience in new product development and commercialization, from insights through launch and post-market performance
Strong pricing and margin management expertise, including value-based pricing and profitability optimization
Experience working in complex, matrixed global organizations and leading through influence
Demonstrated ability to assess and support business development opportunities and translate insights into actionable plans
Strong executive presence with the ability to influence and align senior stakeholders
Excellent communication and storytelling skills, with the ability to translate data into clear, actionable insights

Job Responsibility

Lead the development and execution of global portfolio strategies and multi-year roadmaps to drive sustainable, profitable growth, including organic and inorganic opportunities
Own upstream marketing and product management, ensuring alignment of portfolio decisions across functions and divisions
Translate market dynamics, customer insights, and competitive intelligence into clear strategic priorities and actionable plans
Partner cross-functionally to position the business for #1 or #2 market leadership across key geographies
Collaborate with R&D to ensure disciplined, on-time, and on-budget delivery of product development programs
Define and execute global go-to-market strategies, including product launches, pricing, and value positioning
Lead portfolio prioritization and lifecycle management, balancing new product development, sustaining engineering, and in-market initiatives
Drive evidence-based adoption strategies to accelerate market uptake and long-term value realization
Optimize portfolio performance through pricing, margin expansion, COGS management, and SKU rationalization
Ensure portfolio strategy is embedded in operating plans and long-range planning, including investment and resource allocation decisions

What we offer

Support for Parents
Continuing Education/ Professional Development
Employee Heath & Well-Being Benefits
Paid Time Off
2 Days a Year to Volunteer
medical and dental coverage that start on day one
insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
Flexible Spending Accounts

Fulltime

Sr. Director, Marketing

The Senior Director of Marketing is a senior leader responsible for shaping and ...

Location

United States , Chicago

Salary:

181030.54 - 235000.00 USD / Year

The Muse

Expiration Date

Until further notice

Requirements

15 years+ experience in marketing, with dedicated experience in account-based and product marketing
Experience in B2B enterprise, AI, SaaS, insurtech or automotive technology a plus
Proven leadership in account-based marketing and sales play design in a multi-product environment
Experience building account-based marketing strategies and plans that include repeatable, customizable sales plays
Development and ownership of product positioning, messaging, personas and value propositions
Experience leading a marketing team
Go-to-market and growth strategy development and implementation
Strong understanding of sales enablement and how marketing fuels revenue
Experience building and leading high-performing marketing teams
Ability to move seamlessly between strategy and execution

Job Responsibility

Set and evolve CCC's integrated marketing strategy across portfolio and product marketing, brand, digital, and account-based motions
Define and lead CCC's ABM and sales play approach, closely aligned with sales and revenue operations
Translate business priorities into clear marketing focus areas, operating rhythms, and playbooks
Act as a trusted thought partner to executive leadership, product, and sales
Build, develop, and retain a high-performing, insight-driven marketing team
Lead portfolio marketing with a deep focus on buyer needs, customer behavior, and market trends
Develop clear, differentiated value propositions and messaging across the buyer, user, and retention journey
Lead go-to-market marketing strategy for new products and solutions, ensuring strong positioning and field readiness
Drive cross-sell, expansion, and portfolio adoption across existing customers
Design, launch, and scale sales plays aligned to customer needs, lifecycle moments, and growth opportunities

What we offer

401K Match
Paid time off
Annual Incentive Plan Performance Bonus
Comprehensive health insurance
Adoption Assistance
Tuition Reimbursement
Wellness Programs
Stock Purchase Plan options
Employee Resource Groups
Health Insurance

Fulltime

Global Brand & Marketing Director

As Global Brand & Marketing Director you will lead Crytek’s global marketing fun...

Location

Germany , Frankfurt

Salary:

Not provided

Crytek

Expiration Date

Until further notice

Requirements

10+ years of marketing leadership across brand, performance, and CRM, with at least 5 in the video games industry
Proven success leading global launches and live service marketing for multi-product portfolios
Strong commercial fluency: CAC / LTV management, paid channel optimization, lifecycle and retention economics
Experience building and leading multidisciplinary creative teams (art, video, design, copy)
Track record using player insights, segmentation, and AI tooling to sharpen creative and media decisions
Excellent communication skills in English and ability to operate across matrixed, global organizations
Passion for video games and a deep understanding of player communities
Willingness to relocate to Frankfurt am Main, Germany

Job Responsibility

Define Crytek’s global marketing strategy across brand, creative, paid media, and CRM
Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels
Own the marketing P&L, channel mix, and KPIs (CAC, LTV, ROAS, retention curves), and report performance to the CPO
Lead a high-performing in-house creative engine: art direction, video, design, and campaign operations capable of supporting the portfolio and surge launches
Concentrate creative, paid media, and CRM firepower during major launch windows
Partner with publishing product leadership to translate product strategy into season plans, beats, and campaigns
Champion AI fluency across research, analytics, and operational workflows, using it to amplify the work, so the teams' time goes to creative judgement and taste
Mentor and grow the marketing team, raising the bar on craft, speed, and accountability

What we offer

Career Path
Relocation Support
Company Apartment
Public Transport Pass
Gym Card
State-of-the-art Office
Hybrid Working
Equal Opportunity & Inclusion
German Classes
Events

Fulltime

Associate Upstream Marketing Director, Respiratory Health

This is where your work makes a difference. At Baxter, we believe every person—r...

Location

United States , Saint Paul

Salary:

168000.00 - 231000.00 USD / Year

Baxter

Expiration Date

Until further notice

Requirements

Bachelor's degree required
MBA strongly preferred
8+ years of progressive experience in marketing and/or general management, preferably within medical devices or healthcare
Proven success leading global portfolio strategy, including roadmap development, investment prioritization, and lifecycle management
End-to-end experience in new product development and commercialization, from insights through launch and post-market performance
Strong pricing and margin management expertise, including value-based pricing and profitability optimization
Experience working in complex, matrixed global organizations and leading through influence
Demonstrated ability to assess and support business development opportunities and translate insights into actionable plans
Strong executive presence with the ability to influence and align senior stakeholders
Excellent communication and storytelling skills, with the ability to translate data into clear, actionable insights

Job Responsibility

Lead the development and execution of global portfolio strategies and multi-year roadmaps to drive sustainable, profitable growth, including organic and inorganic opportunities
Own upstream marketing and product management, ensuring alignment of portfolio decisions across functions and divisions
Translate market dynamics, customer insights, and competitive intelligence into clear strategic priorities and actionable plans
Partner cross-functionally to position the business for #1 or #2 market leadership across key geographies
Collaborate with R&D to ensure disciplined, on-time, and on-budget delivery of product development programs
Define and execute global go-to-market strategies, including product launches, pricing, and value positioning
Lead portfolio prioritization and lifecycle management, balancing new product development, sustaining engineering, and in-market initiatives
Drive evidence-based adoption strategies to accelerate market uptake and long-term value realization
Optimize portfolio performance through pricing, margin expansion, COGS management, and SKU rationalization
Ensure portfolio strategy is embedded in operating plans and long-range planning, including investment and resource allocation decisions

What we offer

Support for Parents
Continuing Education/ Professional Development
Employee Heath & Well-Being Benefits
Paid Time Off
2 Days a Year to Volunteer
medical and dental coverage that start on day one
insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
Flexible Spending Accounts

Fulltime

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Director Lifecycle Marketing

Job Description

Job Responsibility

Requirements

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