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Director, Integrated Media Strategy & Planning

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BASIC/DEPT®

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Location:
United States , San Diego

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Category:
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Contract Type:
Not provided

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Salary:

140000.00 - 180000.00 USD / Year
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Job Description:

The Director, Integrated Media Strategy & Planning is a senior leader on DEPT®’s Creative & Media team. This role is designed for a strategist who brings a future-forward vision to their clients, combining consumer and cultural insight with deep platform fluency. You will help shape the future of integrated media strategy by connecting consumer behavior insights, communications planning fundamentals, and emerging technologies. You will lead strategies for ambitious global brands, ensuring that media and creative work together seamlessly to move audiences, build brands, and drive growth. You will also shape strategies through a deep understanding of each client’s business, market context, and ambitions, identifying growth opportunities, defining competitive advantage, and guiding them toward sustainable results.

Job Responsibility:

  • Lead integrated strategy across a portfolio of enterprise tech, software, financial services and innovation-driven clients
  • Develop forward-looking communications and connections strategies that reflect how consumers experience platforms, content, and culture
  • Translate consumer behavior insights into actionable advertising strategies that connect brand, performance, and customer experience
  • Build strong relationships with senior clients, acting as both a thought partner and challenger to elevate their ambitions
  • Serve as a trusted voice on the role of AI, data, and emerging tech in shaping modern media ecosystems and consumer experiences
  • Partner closely with client teams and business development leaders to ensure seamless communication, clear expectation setting, and strong client satisfaction
  • Provide leadership, mentorship, and strategic oversight to directors and senior managers, while also supporting the growth of cross-functional team members
  • Foster a culture of relentless curiosity and creativity across the Integrated Media Strategy & Planning discipline
  • Partner with creative, media, data science, and technology leads to deliver integrated solutions that marry storytelling and experiences with targeting and activation
  • Support new business pitches and organic growth opportunities by shaping compelling strategy narratives

Requirements:

  • 10-12+ years of progressive experience in consumer and cultural insights, strategy, communications planning, and integrated marketing—agency experience strongly preferred
  • Demonstrated expertise in enterprise software, technology, or financial services brands or adjacent industry verticals
  • Proven ability to lead integrated strategies across both B2B and B2C environments
  • Strong foundation in strategic planning, media strategy, communications planning, and full-funnel media planning with the ability to connect paid, owned, earned, and shared experiences
  • Ability to link strategy to measurable outcomes by setting clear objectives and KPIs, while staying sharp on industry trends, competitive dynamics, and emerging technologies to identify new opportunities for clients
  • Ability to translate data, market, consumer, and cultural insights into clear frameworks that guide strategy
  • Track record of successful client management
  • Proven ability to influence and align diverse stakeholders within large, complex organizations, building trust and driving consensus at multiple levels
  • Confidence in leading workshops, pitches, and C-level presentations
  • Deep familiarity with research and planning tools (e.g., MRI, GWI, YouGov, Kantar, ComScore, Pathmatics)
  • Brings expertise in primary research methods, including qualitative (such as 1:1 interviews, focus groups, digital ethnography) and quantitative (such as surveys, content analysis, competitive analysis) to uncover insights that fuel strategy
  • Demonstrated ability to interpret measurement frameworks, attribution signals, and full-funnel performance data to tell a clear story, connecting media inputs, customer behaviors, and business outcomes to guide strategic decisions and growth planning

Nice to have:

  • Continuously seeks to refine their craft and elevate the quality and impact of their work
  • Is a student of media, platforms, and consumer culture, with a genuine curiosity for understanding diverse people, cultures, and behaviors
  • knows how to bring disparate observations together in new and resonant ways
  • Thrives in dynamic, fast-moving environments, adapting quickly to client priorities and emerging technologies to keep strategies future-forward
  • Has a sharp POV on the evolving media landscape and the impact of AI
  • Can unite creative and media disciplines through strategic planning
  • Is equally comfortable working with data, cultural insight, and instinct
  • Inspires teams through both their ideas and leading by example
What we offer:
  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave

Additional Information:

Job Posted:
January 04, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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