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Director, Integrated Marketing

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PagerDuty

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Location:
United States , San Francisco

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Category:
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Contract Type:
Not provided

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Salary:

163000.00 - 246400.00 USD / Year
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Job Description:

The Director, Integrated Marketing will architect and execute the global marketing engine, leading a specialized team across ABM, Global Campaigns, and Performance Marketing. By orchestrating end-to-end GTM plays, this leader will drive consistent revenue growth and global pipeline. You will be responsible for creating a seamless, multi-touch journey—balancing high-reach programmatic scale with high-precision account engagement.

Job Responsibility:

  • Develop and lead a cohesive marketing strategy that aligns global campaigns, ABM, and paid media to drive lead and account growth across all stages of the funnel
  • Architect multi-channel strategies that resonate with diverse personas, from technical practitioners to C-suite executives, ensuring a cohesive journey from initial awareness to expansion
  • Partner with Product Marketing to translate competitive intelligence into agile frameworks for competitive response and market defense, enabling the team to quickly deploy integrated plays that protect and grow market share
  • Partner with Sales, Product Marketing, Content, Creative, and Operations to mobilize interdepartmental groups for cohesive execution and consistency in messaging and channel usage
  • Build, coach, and manage a diverse team, including ABM managers, campaign specialists, and performance marketers, ensuring they have the skills to execute high-impact programs
  • Develop global playbooks for ABM and integrated campaigns that include persona development, content strategy, and marketing channel guidance for regional deployment
  • Analyze full-funnel and account-based metrics (sourced/influenced pipeline, bookings, and engagement) to optimize ROI and adjust strategies as necessary
  • Oversee specific vertical programming and partner with Sales leadership to identify and prioritize high-value customer segments
  • Acts as the liaison between marketing and sales departments to ensure seamless communication, alignment, and collaboration between sales & marketing
  • Optimize global performance marketing spend by shifting toward high-intent, high-value account targeting to maximize ROI and pipeline influence in a resource-conscious environment

Requirements:

  • 8+ years of progressive growth in marketing roles within a SaaS company, with at least 3 years in a senior-level people management role
  • Proven track record of leading complex, multi-channel integrated campaigns and account-based marketing programs in partnership with enterprise sales organizations
  • Deep understanding of the marketing mix, ABM tools (Demandbase or 6sense), and marketing automation (Marketo)
  • Strong proficiency in analyzing marketing funnel, account-based, and pipeline metrics to drive data-informed decision-making

Nice to have:

  • Experience scaling integrated marketing and ABM strategies globally across diverse regions
  • Experience managing people managers and their teams
  • Exceptional analytical skills and the ability to use rigorous logic to solve complex problems in a fast-moving, sometimes ambiguous environment
  • Excellent written and oral communication skills with the ability to represent a complex organization at the senior executive level
What we offer:
  • Competitive salary
  • Comprehensive benefits package
  • Flexible work arrangements
  • Company equity
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
  • Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
  • Paid volunteer time off: 20 hours per year
  • Company-wide hack weeks
  • Mental wellness programs

Additional Information:

Job Posted:
April 24, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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