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This role is responsible for developing – and telling – a story about an organization’s capabilities with regard to a healthcare market focusing on payors and providers. In this role you will work closely with Delivery and Alliances teams to create the healthcare Azure GTM marketing strategy and coordination of execution with various resources within the organization.
Job Responsibility:
Plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3Cloud brand, and drive demand
Strategic Narrative, Messaging and Positioning: craft and optimize positioning and messaging
Deep Solution Expertise: foster a meaningful relationship with delivery leadership, maintain a deep understanding of our current services and solution offerings and plans, lead the creation, design, and enablement of our demos
Marketplace: publish all solution offerings on channel marketplace such as Azure marketplace and Databricks brick builder
Act as liaison with demand teams to ensure campaigns are running successfully and generating top of funnel volume for the healthcare sales team
Equip our sales team with enablement content such as solution playbooks
Align materials to Microsoft solution plays to enable Microsoft sellers
Leverage company thought leadership content, adding Microsoft lens to bring back to the Microsoft channel to position 3Cloud the top partner for Azure healthcare focus
Develop client success stories and client win wires for Microsoft
Requirements:
12+ years B2B product/solution marketing experience with a strong focus on compelling, differentiated, and provocative messaging and positioning
Have basic understanding of healthcare industry (sub-verticals, personas, pain points, etc.)
Preferred experience at a company with ARR > $300M, SaaS or IT consulting, cloud platform, healthcare SaaS
Experience developing positioning and messaging for offering packages that serve multiple use-cases, verticals, and enterprise markets
Ability to master a sophisticated offering with multiple dimensions (including platform, services, and partnerships) and simplify into easily digestible yet uniquely differentiated value propositions
A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment
Ability to inspire cross-functional teams, tell compelling stories and present with confidence to a broad range of audiences
A consistent record influencing a cross-functional and highly diverse distributed team to outcomes
Experience working closely with delivery management, engineering, analytics, design, and other marketing capabilities (regional marketing, growth marketing, brand and content marketing) to develop, launch, and scale solutions
Creative, resourceful, detail-oriented, and well-organized
Track record of effectively advising senior stakeholders on product/solution positioning and priorities
Outstanding verbal and written communication skills
very comfortable communicating to senior executives
Highly effective analytics, listening, and critical thinking skills with deep commitment to understanding customer needs
Strong project management and collaboration skills with the ability to balance shifting priorities and handle ongoing projects
What we offer:
Flexible work location with a virtual first approach to work
401(K) with match up to 50% of your 6% contributions of eligible pay
Generous PTO providing a minimum of 15 days in addition to 9 paid company holidays and 2 floating personal days
Two medical plan options
Option for vision and dental coverage
100% employer paid coverage for life and disability insurance
Paid leave for birth parents and non-birth parents
Option for Healthcare FSA, HSA, and Dependent Care FSA
$67.00 monthly tech and home office allowance
Utilization and/or discretionary bonus eligibility based on role