CrawlJobs Logo

Director, Head of Marketing Analytics & Engagement

barclays.co.uk Logo

Barclays

Location Icon

Location:
United Kingdom , London ▼

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

As a senior leader within the Decision Intelligence team, the role holder will be directly accountable for shaping and influencing BUK strategy and working with ExCo level audiences to make customer centred Decisions for our c.20m customers. They will be responsible for transforming the way we understand and support our customers, through the effective use of marketing measurement, the utilisation of a strong customer targeting approach and NBA, and in doing so transform the fortunes of the business through optimisation and Customer Lifecycle Management Analytics, ultimately driving the Customer Engagement strategy and prioritisation.

Job Responsibility:

  • Shaping and influencing BUK strategy
  • Working with ExCo level audiences to make customer centred Decisions for our c.20m customers
  • Transforming the way we understand and support our customers, through the effective use of marketing measurement, the utilisation of a strong customer targeting approach and NBA
  • Transform the fortunes of the business through optimisation and Customer Lifecycle Management Analytics
  • Driving the Customer Engagement strategy and prioritisation
  • Strategic partner to senior stakeholders across the business, Barclays Group and 3rd parties
  • Driving consistently excellent outcomes and helping BUK achieve its overall strategic ambitions
  • Play a key role in the broader management of the team, the successful execution of objectives and activity by more-junior members, and in developing and maintaining a high-performance culture
  • Development and implementation of strategies to improve the efficiency and effectiveness of banking operations, using data led insights
  • Drive the vision and strategy across the organisation ensuring alignment with business objectives and customer needs
  • Drive Product Innovation
  • Lead initiatives to innovate and evolve product offerings
  • Forward Planning
  • develop a forward plan of Priorities that drive delivery of the business strategy
  • Proactively lean into critical priorities, where additional support is required, partnering with the respective AEs to define a clear set of objectives, constraints and scope
  • Demonstrably act as one of BUKs thought leader (internally and externally) and acknowledged analytics experts acting as an Advisor to the Head of Advanced Analytics and members of BUK ExCo
  • Develop a deep understanding of how competitors are using data to support customers, reacting to changes and creating products
  • Identify and apply customer insight, market research and data analysis in order to inform business strategy
  • Relationship management of Product, Channel and Marketing stakeholders
  • Development of strategic direction for Customer Experience, proposition and communications development
  • Conducting thorough market research to understand market trends, competitive landscape, and regulatory changes to identify market opportunities
  • Monitoring of emerging technologies, industry trends, design best practices, societal changes, and economic trends that may impact the Customer landscape
  • Delivery of high quality, cost-effective and Agile research services, through effective management of internal and external research providers
  • Management of all risk relating to the Insight process
  • Management of all Insight programmes

Requirements:

  • In depth knowledge of Marketing measurement and optimisation
  • History of successfully optimising the impact of marketing activities and business priorities to improve return on investment (ROI), customer engagement and drive business growth
  • Thought leader in the field of analytics
  • Ability to manage teams both onsite and offsite
  • Experience communicating technical solutions effectively to both technical and non-technical users
  • Extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives
  • Maintain broad and comprehensive knowledge of industry theories and practices within own discipline
  • Up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives
  • Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations
  • Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area
  • Negotiate with and influence stakeholders at a senior level both internally and externally
  • Act as principal contact point for key clients and counterparts in other functions/ businesses divisions
  • Mandated as a spokesperson for the function and business division
What we offer:
  • Hybrid working
  • Structured approach to hybrid working with fixed, ‘anchor’, days
  • Supportive and inclusive culture and environment
  • Commitment to providing a supportive and inclusive culture
  • Explore flexible working arrangements

Additional Information:

Job Posted:
January 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Icon
Barclays - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director, Head of Marketing Analytics & Engagement

Ccb Poland Head/ Managing Director

Managing CCB Division at Bank Handlowy S.A. in Warsaw, ensuring the achieving of...
Location
Location
Poland , Warsaw
Salary
Salary:
Not provided
https://www.citi.com/ Logo
Citi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong execution skills
  • Strong communication skills including presentation to internal and external stakeholders, regulators, media, clients and other
  • Demonstrated knowledge of compliance issues and regulatory requirements (global and local)
  • Experience in managing dynamic and diverse teams
  • Familiar with Citi’s risk culture, risk and finance frameworks and their application at a legal entity and country level
  • Track record of identifying, managing and delivering change with all stakeholders to drive the business forward
  • Proven track record of developing and executing business growth strategies
  • Client-Facing and Relationship Management Skills
  • Proven leadership skills and intellectual capability to create momentum and an agenda across multiple products with a diverse population and competing priorities
  • Proven analytical and problem-solving skills with pragmatic approach to ensure limited resources are directed appropriately
Job Responsibility
Job Responsibility
  • Deliver on financial commitments, Revenues & Expenses, EBIT in Poland
  • Develop and monitor a client-driven franchise growth plan in Poland and communicate a clear Commercial Banking vision that is responsive to global/regional strategies and emerging market trends
  • Ensure that the overall business strategy is well defined and articulated to all key stakeholder such as CEO, Coverage Head, Regional CCB Head, product teams, operations and technology as well as second line and third line of defense partners
  • Communicate a clear vision of the Commercial Bank business strategy across Poland and engage employees in support of the strategy and growth
  • Grow market share across all key client Industry Verticals with high quality acquisition, activation and up-tiering
  • Build a strong network internally and externally and effectively compete with traditional global and local banks within our Target Market through superior client propositions and innovative solutions
  • Senior client coverage for existing and prospect companies
  • Drive cross-selling products like cash management, trade, FX, capital markets and wealth management
  • Define sales strategy for Commercial Bank in Poland, including target market, product and service offering, interaction models, training programs, and resources and infrastructure required
  • Execute on key growth initiatives for CCB and deliver under BHW 2.0 (post-Consumer exit) strategy
What we offer
What we offer
  • Global benefits offered to workforce
  • Competitive salary
  • Inclusion-focused work environment
  • Fulltime
Read More
Arrow Right

Finance Business Partner

In this role you will be a partner to the Vodafone Enterprise business divisions...
Location
Location
Ireland , Dublin
Salary
Salary:
Not provided
vodafone.com Logo
Vodafone
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Qualified accountant (CIMA, ACCA, ACA) with 5+ years PQE
  • Previous Business Partnering Experience essential (3+ years) including Commercial Business Partnering experience (2+ Years)
  • Planning, forecasting and budgeting experience
  • Previous financial modelling experience
  • Excellent PC skills with proficiency in Excel front ends
  • Strong stakeholder engagement and influencing skills
  • Excellent communications and presentation skills
  • Ability to understand issues at both operational and strategic levels and to influence stakeholders to action
Job Responsibility
Job Responsibility
  • End to end responsibility for Fixed Financials
  • Ownership of Enterprise Fixed P&L
  • Responsible for overseeing both financial and non-financial numbers and KPIs in relation to Fixed performance
  • First point of contact for Enterprise Segment Lead and Segment P&L Managers
  • Proactively provide commercial insights to Enterprise Director, Head of Commercial and Marketing, Segment Leads and CFO & Finance Leadership Teams for effective decision making
  • Support & shape Enterprise Fixed Strategy, and drive Strategy Execution across Enterprise, Finance & the business as a whole
  • Finance Owner for all Product & Service (P&S) pricing & promotions across Fixed, through working with the business to determine optimal tariff & promotional pricing, plus go-to-market investments
  • Responsible for coordinating relevant Planning & Forecasting activities to drive business performance, mitigate risks, exploit opportunities & ensure we are on track to our medium & long term strategy
  • Prepare revenue and margin Annual budgets, working with product managers and commercial segment leads for each product and segment, challenge assumptions and ambition level to drive revenue and margin performance
  • Build Long-Range plan financials in line with our Strategy & linked to our Budget ambitions
What we offer
What we offer
  • Competitive Salary
  • Flexible working (times and location) is part of our culture where your hours can facilitate your personal work-life balance
  • Generous Employer Pension contribution
  • Free Phone Bill – When you join the team, your phone bill is on us! You will also receive mobile phone purchasing discounts
  • Learning and Development – We provide extensive training to all of our employees so they can progress in their careers! There is also the Vodafone University where our employees can gain incredible skills!
  • Exclusive Family and Friends Discounts – Receive additional discounts for you, your Family and Friends on Vodafone Products!
  • 23 days annual leave and 3 charity days off – PLUS a dedicated day off for your birthday
  • Access to our Wellness centre including free access to our Gym, health and wellness centre and external practitioners
  • Fulltime
Read More
Arrow Right

Director, Head of Asset Level Analytics

The Private Markets Analytics Product team is focused on building the premier pr...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
blackrock.com Logo
BlackRock Investments
Expiration Date
June 03, 2026
Flip Icon
Requirements
Requirements
  • 10+ years of experience in credit with material exposure to unlisted credit (e.g. private credit underwriting, credit agency, bank lending, credit risk advisory)
  • Strong understanding of credit analytics techniques, ecosystem context (Insurance, Banks, Asset Managers) as well as use-case depth (pre- and post-investment, PM/deal team and risk management)
  • Demonstrated ability to lead across multiple verticals and matrixed organization structures
  • Ability to frame problems and to define path forward in the absence of an industry standard
  • Demonstrated ability to simplify complex problems and crystallize proposed solutions in writing
  • Ability to listen and fully understand client needs
  • Hands-on comfort using AI tools (e.g., prompt-based research, synthesis, data exploration – with awareness of AI limitations) and prompt engineering fundamentals (ability to create, test, iterate, and evaluate prompts/workflows to achieve consistent outputs)
Job Responsibility
Job Responsibility
  • Set Product strategy: drive asset level analytics product strategy
  • Lead Analytics Product Delivery: coordinate analytics delivery across the Aladdin value-chain to ensure quality end user experience
  • Team development: lead a broad virtual team focused on asset level analytics
  • Stakeholder engagement: build strong relationships across BlackRock teams
What we offer
What we offer
  • Retirement investment and tools
  • Access to education reimbursement
  • Comprehensive resources to support physical health and emotional well-being
  • Family support programs
  • Flexible Time Off (FTO)
  • Fulltime
Read More
Arrow Right

Group Director of Brand, Marketing & Admissions

As a member of the Executive Leadership Team, this role is responsible for overs...
Location
Location
United Arab Emirates , Ras al Khaimah
Salary
Salary:
Not provided
lifeplusworldwide.com Logo
LifePlus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Deep understanding of and alignment with LifePlus’ mission, vision, and values
  • Bachelor’s degree in a related field
  • Master’s degree preferred
  • 10+ years of experience in brand management, marketing, or enrollment/admissions, with at least 5 years in a senior leadership role
  • Proven experience in global brand strategy, preferably in education or a related sector
  • Experience working in diverse cultural and geographic markets, particularly in the USA, UAE, MENA, or China
  • Demonstrated success in driving enrollment growth or market penetration in competitive environments
  • Experience in coaching, mentoring, or supervising teams
  • Strategic thinker with a deep understanding of brand architecture, particularly "house of brands" models
  • Exceptional leadership, interpersonal, communication, and presentation skills, with fluency in English
Job Responsibility
Job Responsibility
  • Overseeing the implementation and adherence to the "house of brands" strategy
  • Monitoring, enforcing brand compliance, and driving brand intensification in China to strengthen the reputation and admissions of existing schools
  • Developing and maintaining brand guidelines
  • Designing and executing global and localized marketing strategies
  • Conducting market research
  • Collaborating with the Director of Communications to create compelling campaigns
  • Developing, implementing strategies, and supporting school-level MAC managers to boost enrollment
  • Working closely with Heads of School, City Team Directors, and MAC Managers
  • Analyzing enrollment data and trends
  • Providing leadership, coaching, mentoring, guidance, training, support, and supervision to school-level MAC Managers
Read More
Arrow Right

Group Director of Brand, Marketing & Admissions

As a member of the Executive Leadership Team, this role is responsible for overs...
Location
Location
United Arab Emirates , Ras al Khaimah
Salary
Salary:
Not provided
lifeplusworldwide.com Logo
LifePlus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Deep understanding of and alignment with LifePlus’ mission, vision, and values
  • Bachelor’s degree in a related field
  • Master’s degree preferred
  • 10+ years of experience in brand management, marketing, or enrollment/admissions, with at least 5 years in a senior leadership role
  • Proven experience in global brand strategy, preferably in education or a related sector
  • Experience working in diverse cultural and geographic markets, particularly in the USA, UAE, MENA, or China
  • Demonstrated success in driving enrollment growth or market penetration in competitive environments
  • Experience in coaching, mentoring, or supervising teams
  • Strategic thinker with a deep understanding of brand architecture, particularly "house of brands" models
  • Exceptional leadership, interpersonal, communication, and presentation skills, with fluency in English
Job Responsibility
Job Responsibility
  • Overseeing the implementation and adherence to the "house of brands" strategy
  • Monitoring, enforcing brand compliance, and driving brand intensification in China to strengthen the reputation and admissions of existing schools
  • Developing and maintaining brand guidelines
  • Designing and executing global and localized marketing strategies
  • Conducting market research
  • Collaborating with the Director of Communications to create compelling campaigns
  • Developing, implementing strategies, and supporting school-level MAC managers to boost enrollment
  • Working closely with Heads of School, City Team Directors, and MAC Managers
  • Analyzing enrollment data and trends
  • Providing leadership, coaching, mentoring, guidance, training, support, and supervision to school-level MAC Managers
Read More
Arrow Right

Commercial Director

Copper.co is seeking a highly motivated Commercial Director to lead the Commerci...
Location
Location
Switzerland
Salary
Salary:
Not provided
copper.co Logo
Copper.co
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7-10 years of experience in a senior leadership role
  • A Bachelor’s or Master’s degree in Finance, Economics, or professional equivalent
  • Experience in executing sales activities and partner management within institutional ecosystems (TradFi & Digital Assets)
  • A strong network in Switzerland and the European Union in TradFi & Digital Assets
  • Analytical mindset with the ability to interpret market trends, assess competitive landscapes, and generate actionable insights
  • Leadership skills with experience in managing small teams, driving performance and fostering collaboration
  • Fluent in German, English
  • Sense of accountability and a proactive work style
  • Ability to work well under pressure
  • Can-do attitude with strong analytical and problem-solving skills
Job Responsibility
Job Responsibility
  • Execute sales and partner engagement initiatives across Switzerland and the European Union, driving business development and strategic growth
  • Lead the Commercial and Execution team in Switzerland, ensuring operational excellence and alignment with overall business objectives
  • Provide analytical support to the Global Head of Partnerships, including market research, competitive intelligence, and partner performance analysis
  • Collaborate closely with the Swiss and Liechtenstein Management Team, offering hands-on support and contributing to cross-functional leadership and strategic initiatives
  • Play an active role in shaping the future of digital asset trading through innovative thinking and strong execution
What we offer
What we offer
  • Paid Time Off - 27days annual leave per annum in addition to local bank holidays. Employees also receive one additional day of annual leave for each year of service
  • Enhanced Pension Contributions - Includes an enhanced employer matching contribution
  • Half fare travelcard
  • Fulltime
Read More
Arrow Right

Territory Sales Director, APAC

Create and execute regional sales strategy and detailed sales plans for Asia Pac...
Location
Location
Salary
Salary:
Not provided
cencora.com Logo
Cencora
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in life sciences sales, specifically with consulting/services to pharma, biotech, and/or medical device industry
  • or equivalent combination of education and experience
  • Capability to motivate employees
  • Extensive experience in Request for Proposals, Request for Information, Bid Defense process in the life sciences industry
  • Proficiency in Microsoft Office and CRM software, preferably Salesforce
  • Exceptional customer service skills
  • Strong listening and sales skills
  • Ability to adapt under regularly changing conditions
  • Excellent command of English, written and verbal
  • Outstanding organization, analytical, and problem-solving skill
Job Responsibility
Job Responsibility
  • Oversee the Regional Business Development activities and resources related to commercial & marketing
  • Collaborate with group sales and marketing, Regional Heads and country heads and manage sales and marketing teams to establish and execute a sales goal for the Designed Region
  • Develop detailed strategic sales and marketing plans in alignment with the PharmaLex regional goals and corporate sales and marketing strategy to ensure growth in both the long and short-term, through creativity and persistence
  • Leverage existing relationships to expand accounts
  • Manage the regional sales managers, account management and initiate local sales and collaborate on marketing initiatives
  • Lead the coordination of quotations with subject matter experts
  • Support the implementation of regional marketing mix and tactics
  • Oversee the development of relevant commercial offers with the contribution of business units
  • Accurately forecast quarterly and annual sales goals
  • Manage, monitor and follow-up commercial activities
  • Fulltime
Read More
Arrow Right

Senior Business Strategist

At AKQA innovation is a core value. Our multi-disciplinary teams are tasked with...
Location
Location
South Africa , Johannesburg
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Analyse data, market trends, and industry benchmarks to provide data-driven insights
  • Build and maintain strong customer relationships by understanding their business needs, challenges, and objectives
  • Develop, research, analyse, and refine points of view and problems to solve
  • Define business models and innovative solutions by running (client) workshops
  • Translate a business model into a set of assumptions for a business plan and develop such business plan/ ROI modelling
  • Understand and evaluate the operational impact of strategic recommendations
  • Map and understand the organisational model of the client and identify challenges and key stakeholders
  • Measure project success using KPIs and comprehensive progress reports
  • Proactively creating and converting new revenue opportunities
  • Experience in a senior role in business consulting, venture development, product management or customer experience
Job Responsibility
Job Responsibility
  • Solve client briefs with a strategic point of view
  • Assess the viability of new innovation opportunities
  • Sizing opportunities
  • Building P&Ls
  • Engaging other team members and client representatives around a shared roadmap to implement brand and experience innovations
  • Combine qualitative-quantitative research, market analysis, data, analytics and problem-solving and business planning methods into recommendations
  • Fulltime
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy