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Director, Head of Marketing Analytics & Engagement

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Barclays

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Location:
United Kingdom , London ▼

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Salary:

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Job Description:

As a senior leader within the Decision Intelligence team, the role holder will be directly accountable for shaping and influencing BUK strategy and working with ExCo level audiences to make customer centred Decisions for our c.20m customers. They will be responsible for transforming the way we understand and support our customers, through the effective use of marketing measurement, the utilisation of a strong customer targeting approach and NBA, and in doing so transform the fortunes of the business through optimisation and Customer Lifecycle Management Analytics, ultimately driving the Customer Engagement strategy and prioritisation.

Job Responsibility:

  • Shaping and influencing BUK strategy
  • Working with ExCo level audiences to make customer centred Decisions for our c.20m customers
  • Transforming the way we understand and support our customers, through the effective use of marketing measurement, the utilisation of a strong customer targeting approach and NBA
  • Transform the fortunes of the business through optimisation and Customer Lifecycle Management Analytics
  • Driving the Customer Engagement strategy and prioritisation
  • Strategic partner to senior stakeholders across the business, Barclays Group and 3rd parties
  • Driving consistently excellent outcomes and helping BUK achieve its overall strategic ambitions
  • Play a key role in the broader management of the team, the successful execution of objectives and activity by more-junior members, and in developing and maintaining a high-performance culture
  • Development and implementation of strategies to improve the efficiency and effectiveness of banking operations, using data led insights
  • Drive the vision and strategy across the organisation ensuring alignment with business objectives and customer needs
  • Drive Product Innovation
  • Lead initiatives to innovate and evolve product offerings
  • Forward Planning
  • develop a forward plan of Priorities that drive delivery of the business strategy
  • Proactively lean into critical priorities, where additional support is required, partnering with the respective AEs to define a clear set of objectives, constraints and scope
  • Demonstrably act as one of BUKs thought leader (internally and externally) and acknowledged analytics experts acting as an Advisor to the Head of Advanced Analytics and members of BUK ExCo
  • Develop a deep understanding of how competitors are using data to support customers, reacting to changes and creating products
  • Identify and apply customer insight, market research and data analysis in order to inform business strategy
  • Relationship management of Product, Channel and Marketing stakeholders
  • Development of strategic direction for Customer Experience, proposition and communications development
  • Conducting thorough market research to understand market trends, competitive landscape, and regulatory changes to identify market opportunities
  • Monitoring of emerging technologies, industry trends, design best practices, societal changes, and economic trends that may impact the Customer landscape
  • Delivery of high quality, cost-effective and Agile research services, through effective management of internal and external research providers
  • Management of all risk relating to the Insight process
  • Management of all Insight programmes

Requirements:

  • In depth knowledge of Marketing measurement and optimisation
  • History of successfully optimising the impact of marketing activities and business priorities to improve return on investment (ROI), customer engagement and drive business growth
  • Thought leader in the field of analytics
  • Ability to manage teams both onsite and offsite
  • Experience communicating technical solutions effectively to both technical and non-technical users
  • Extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives
  • Maintain broad and comprehensive knowledge of industry theories and practices within own discipline
  • Up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives
  • Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations
  • Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area
  • Negotiate with and influence stakeholders at a senior level both internally and externally
  • Act as principal contact point for key clients and counterparts in other functions/ businesses divisions
  • Mandated as a spokesperson for the function and business division
What we offer:
  • Hybrid working
  • Structured approach to hybrid working with fixed, ‘anchor’, days
  • Supportive and inclusive culture and environment
  • Commitment to providing a supportive and inclusive culture
  • Explore flexible working arrangements

Additional Information:

Job Posted:
January 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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