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We're looking for an expert B2B leader to drive accelerated growth across North America, our largest region. You’ll own Marketing’s full role in supporting the region—developing local strategies, building category leadership, driving field marketing and demand generation and establishing critical metrics to show contribution to the overall business. To be successful, you’ll need to flex between a startup and scale up with a knack for constantly seeing #TheForestfortheTrees. This role will be directly responsible for strategy, planning and execution, partnering closely with the Global GMs and Sales teams.
Job Responsibility
Build and own the strategic marketing plan to shape the brand, drive demand and grow usage across business customers
Build lead generation and account-based-marketing programs to source new leads, support named account lists and engage customers after they're onboarded
Own the events strategy for sponsored and hosted engagements and all higher touch activities including webinars
Influence the development of local content from thought leadership to sales collateral
Partner closely with Sales to align on priorities, enable them to meet their business objectives and regularly review performance
Measure the impact of work by establishing the right metrics, crafting reports and communicating results with leadership and cross-functional partners
Lead and develop an impactful team of B2B marketing professionals
Be a leader with a point of view who finds new ways to engage with companies and establish Uber as a key business partner
Requirements
Minimum 15 years of experience in a B2B marketing role owning regional or global growth targets
Expertise in partnering with sales teams to drive leads, accelerate pipeline and deliver revenue
Excellent verbal and written communication, and cross-functional skills to collaborate with Marketing, Sales and Product teams
Strategic mentality including the ability to see and communicate the big picture in a way that inspires your team and others
Ability to influence and bring others together to achieve goals
Analytical with a data-driven mentality and experience reporting results across the business
A passion for building teams, developing people and creating strong culture
Nice to have
Expertise in B2B tech including Marketo and Salesforce
Experience building and launching above-the-line brand campaigns
Proven ability to represent the business and Marketing in public forums