This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Director, HCP Marketing will be a critical member of the Commercial team and will be responsible for leading the healthcare professional (HCP) engagement strategy to support the launch of Beam asset in Sickle Cell Disease. This role will focus on identifying, understanding and engaging key HCP segments. This individual will partner closely with the cross-functional partners such as key account managers, medical affairs, patient operations and market access, to ensure aligned, and impactful engagement with the HCP community. Through the development of targeted promotional strategies and educational initiatives, this individual will help drive informed clinical dialogue and support successful product adoption at launch. This is a unique opportunity for a strategic, collaborative, and results-oriented HCP marketer to build a high-impact engagement platform in a complex and underserved therapeutic area.
Job Responsibility:
Responsible for the management of the agency of record, contributes to the development of brand strategy, develop and deploy unbranded and branded educational materials and engagement tools across personal and non-personal channels
Partner closely with account leads to align field strategies, deliver compelling resources, ensure consistent and aligned execution across regions
Create field-facing resources, engagement tools and training (e.g., leave-behinds, visual aids, digital content, trainings, etc.) that support effective HCP conversations and reinforce key messages
Lead the planning and execution of HCP-focused conference activities, including booth presence, branded and unbranded materials, and sponsored programs in collaboration with cross-functional teams
Drive the planning and execution of advisory boards including associated content development
Oversee tracking of HCP marketing budget accruals, forecasts, and actuals, and ensure successful and timely completion of projects within budget
Help manage external agencies and partners to ensure timely, high-quality deliverables that meet agreed-upon objectives, key performance indicators (KPIs), timelines, and budgets
Ensure compliance with all Medical, Legal, and Regulatory (MLR) requirements in the development and deployment of HCP-facing materials
Leverage customer and market insights, claims, and performance data to develop insight-driven marketing strategy and content, continuously optimize programs and identify opportunities for innovation
Requirements:
Bachelor's degree with 10+ years of pharmaceutical or biotech experience, with at least 3 years focused on US HCP Marketing
Cell & Gene Therapies experience is strongly preferred
Experience supporting and partnering with field teams
Demonstrated ability to translate complex clinical information into clear, compelling promotional messaging for HCP audiences
Strong project management and organizational skills, with the ability to lead multiple high-priority initiatives simultaneously
Effectively managing external partners, agencies and budgets
Navigate Medical, Legal, and Regulatory (MLR) review and approval processes
Strong communication, strategic thinking, relationship-building skills, and a results-oriented mindset
Onsite requirements: Candidates are expected to come onsite 1-3 days per week
Nice to have:
Cell & Gene Therapies experience is strongly preferred