Director, HCP Marketing Job at Alfasigma (Morristown)

Director, HCP Marketing

The Director, HCP Marketing will be a critical member of the Commercial team and...

Location

United States , Cambridge

Salary:

210000.00 - 260000.00 USD / Year

Beam Therapeutics

Expiration Date

Until further notice

Requirements

Bachelor's degree with 10+ years of pharmaceutical or biotech experience, with at least 3 years focused on US HCP Marketing
Cell & Gene Therapies experience is strongly preferred
Experience supporting and partnering with field teams
Demonstrated ability to translate complex clinical information into clear, compelling promotional messaging for HCP audiences
Strong project management and organizational skills, with the ability to lead multiple high-priority initiatives simultaneously
Effectively managing external partners, agencies and budgets
Navigate Medical, Legal, and Regulatory (MLR) review and approval processes
Strong communication, strategic thinking, relationship-building skills, and a results-oriented mindset
Onsite requirements: Candidates are expected to come onsite 1-3 days per week

Job Responsibility

Responsible for the management of the agency of record, contributes to the development of brand strategy, develop and deploy unbranded and branded educational materials and engagement tools across personal and non-personal channels
Partner closely with account leads to align field strategies, deliver compelling resources, ensure consistent and aligned execution across regions
Create field-facing resources, engagement tools and training (e.g., leave-behinds, visual aids, digital content, trainings, etc.) that support effective HCP conversations and reinforce key messages
Lead the planning and execution of HCP-focused conference activities, including booth presence, branded and unbranded materials, and sponsored programs in collaboration with cross-functional teams
Drive the planning and execution of advisory boards including associated content development
Oversee tracking of HCP marketing budget accruals, forecasts, and actuals, and ensure successful and timely completion of projects within budget
Help manage external agencies and partners to ensure timely, high-quality deliverables that meet agreed-upon objectives, key performance indicators (KPIs), timelines, and budgets
Ensure compliance with all Medical, Legal, and Regulatory (MLR) requirements in the development and deployment of HCP-facing materials
Leverage customer and market insights, claims, and performance data to develop insight-driven marketing strategy and content, continuously optimize programs and identify opportunities for innovation

Fulltime

New

Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions

Let’s do this. Let’s change the world. In this vital role the Senior Director, U...

Location

United States

Salary:

220272.40 - 298015.60 USD / Year

Amgen

Expiration Date

Until further notice

Requirements

Doctorate degree and 5 years of marketing experience
Master's degree and 9 years of marketing experience
Bachelor's degree and 11 years of marketing experience
at least 5 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources

Job Responsibility

Lead US healthcare professional marketing strategy and execution across Obesity and Related Conditions
Oversee the development of integrated HCP engagement plans, ensure alignment across customer touchpoints, and lead a high performing team focused on delivering impactful customer experiences and business results
Partner closely with patient marketing leadership to ensure a coordinated and integrated customer engagement strategy across healthcare professionals and patients
Lead HCP Marketing Strategy
Lead Personal Promotion and Field Marketing
Lead Omnichannel and Digital Marketing
Build Organizational Capability and Drive Execution Excellence

What we offer

comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible

Fulltime

Executive Director Marketing Repatha Brand Lead

At Amgen, if you feel like you are a part of something bigger, it’s because you ...

Location

United States , Thousand Oaks

Salary:

262534.40 - 355193.60 USD / Year

Amgen

Expiration Date

Until further notice

Requirements

Doctorate degree & 6 years of Marketing experience OR Master’s degree & 10 years of Marketing experience OR Bachelor’s degree & 12 years of Marketing experience AND 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
Minimum eight years of experience in a series of commercial roles of increasing scope, scale, and complexity, with leading companies in the bio-pharmaceutical or health and wellness industry
Experience developing and implementing innovative commercial strategies within highly competitive markets where innovation and marketing prowess are a key factor of success
Consumer and Healthcare Provider marketing, strategic and tactical implementation roles, with an emphasis on uncovering novel and motivating customer insights and executing integrated multi-touch point initiatives to move an apathetic market
Understanding of US market access, pricing, and reimbursement environment
Experience leading cross-functional teams in a matrix environment
managing projects involving multiple functions and shared accountabilities
Cardiovascular therapeutic area is preferred

Job Responsibility

Lead the development and execution of bold, future-oriented strategies that drive sustainable revenue growth, market leadership, and long-term franchise profitability
Shape the future vision for Repatha within an evolving lipid-management ecosystem that includes new entrants, earlier treatment intensification, quality measure evolution, and expanding preventive cardiology pathways
Drive growth across strategically important patient segments including ASCVD, familial hypercholesterolemia, statin-intolerant patients, diabetes populations, and other high-risk cardiometabolic groups by accelerating patient identification, treatment intensification, and appropriate PCSK9 adoption
Develop and execute integrated brand strategies spanning positioning, messaging, omnichannel engagement, forecasting, lifecycle planning, market access, and healthcare economics initiatives
Lead development of breakthrough multichannel marketing campaigns and next-generation customer engagement strategies that leverage AI, advanced analytics, personalization, and emerging digital technologies to improve HCP engagement, patient activation, and commercial effectiveness at scale
Partner closely with Market Access, Medical Affairs, R&D, Digital, Data & Analytics, and Commercial Excellence teams to strengthen evidence generation, expand patient access, and identify innovative engagement models that create competitive advantage
Collaborate with U.S. and global leadership teams to inform franchise strategy, lifecycle opportunities, and long-term growth priorities
Build and lead a high-performing marketing organization that fosters accountability, innovation, collaboration, talent development, and strategic thinking
Ensure all commercial strategies and operational plans comply with applicable regulatory, legal, and ethical standards while promoting a highly compliant operating environment
Requires approximately 25% travel, including some overnight and weekend commitments

What we offer

Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models where possible

Fulltime

Associate Director, Marketing Operations

As Associated Director, Marketing Operations, you will play an essential role in...

Location

Salary:

185000.00 - 225000.00 USD / Year

Beam Therapeutics

Expiration Date

Until further notice

Requirements

Bachelor’s Degree (BA/BS) from a four-year college or university
Minimum of 10 years pharmaceutical experience with 6+ years in promotional material review, marketing, medical, legal, and/or regulatory experience
Experience with MLR technology system metrics and business reporting, especially Veeva
Strong understanding of high-quality promotional pharmaceutical content
Strategic understanding of market trends and content approval process evolution
Strong interpersonal skills with conflict management and negotiation experience
Ability to work with urgency and prioritize multiple tasks
Demonstrated experience in developing and reporting on business metrics and KPIs

Job Responsibility

Serve as operations lead for the MRC & PRC committees to drive alignment on both medical and promotional content review processes
Collaborate closely with the Regulatory coordinator to ensure timely and compliant review of promotional materials, including HCP, payer, and patient-facing assets
Manage critical systems supporting these processes such as Veeva Vault PromoMats and ensure system optimization for content approval workflows
Coordinate with review stakeholders to facilitate in-person and online review of materials, including prioritization, consolidation of feedback, and alignment to referencing and editorial best practices
Oversee inventory and fulfillment of professional and consumer selling materials: ensure field team has sufficient required selling materials
maintain standards and manage vendor relationships
Oversee print production vendor selection and relationship management
Manage all vendors and budget for marketing operations, inclusive of routing purchase orders and statements of work, tracking expenses and managing marketing operations budgets
Support sales training operations to ensure field teams have access to and efficiently complete core sales training requirements
Capture, analyze, and report on business metrics to identify and implement process improvements

Fulltime

New

Associate Director, Consumer Marketing

As the Associate Director of Consumer Marketing, you will be a champion of Taked...

Location

United States , Boston

Salary:

154400.00 - 242550.00 USD / Year

BioLife Plasma Services

Expiration Date

Until further notice

Requirements

Minimum BS/BA degree with MS/MBA preferred
5+ years of consumer marketing experience, minimum 3+ years within the pharmaceutical industry
Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies
Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience
Experience leading cross-functional and agency teams
Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization
Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups
Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals
Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs
Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions

Job Responsibility

Support the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channels
Develop full suite of core patient education materials, tools & resources (e.g., patient brochure, brand videos, doctor discussion guide, and in-office promotional assets, etc.)
Ensure that all consumer campaigns and messages (branded & unbranded) are seamlessly designed and are in alignment with the overall brand strategy as well as HCP brand initiatives
Support the development of TV/CTV advertising and partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels
Contribute to identifying critical moments and barriers in the patient journey and design content and programs to overcome these barriers
Support the development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels
Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives
Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives
Evaluate performance through campaign measurement frameworks and optimize marketing tactics based on marketing analytics, ROI, and other market research insights and analytics

What we offer

Eligible for short-term and/or long-term incentives
medical insurance
dental insurance
vision insurance
401(k) plan and company match
short-term and long-term disability coverage
basic life insurance
tuition reimbursement program
paid volunteer time off
company holidays

Fulltime

Senior Director, Patient Marketing (US, Rare Disease)

Alfasigma is a privately held global healthcare company founded over 75 years ag...

Location

United States , Morristown

Salary:

260000.00 - 310000.00 USD / Year

Alfasigma

Expiration Date

Until further notice

Requirements

Bachelor’s degree required
MBA or advanced degree preferred
15+ years of experience in pharmaceutical/biotech patient or consumer marketing, or related commercial roles
Demonstrated experience leading patient marketing strategy in a regulated environment
US launch experience strongly preferred
Experience in liver, metabolic, or related chronic disease areas preferred
Ability to work onsite at the US headquarters office in Morristown, NJ, on a hybrid basis (2-3 days a week)
Proven ability to lead cross-functionally, influence without authority, and operate effectively in a launch-focused organization
Learning agility and 'scalability' to take on increasing responsibility as Alfasigma grows
Consistent demonstration and embodiment of our Corporate Beliefs: Passion for Innovation

Job Responsibility

Lead development of the US patient marketing strategy for Lynavoy, spanning unbranded disease education and branded engagement
Define clear patient value proposition and journey framework across diagnosis, treatment initiation, and ongoing management
Ensure strategies that are aligned with HCP marketing strategy and that reflect real world patient needs, barriers, and lived experiences
Serve as the Patient Marketing lead for US launch readiness, ensuring all patient programs, materials, and resources are timely developed and backed up by patient research and validation
Partner with cross-functional launch teams to integrate patient marketing into overall brand and launch strategy
Develop phased plans that evolve from pre-launch education to post-launch onboarding, activation, and adherence support
Work with Director, Omnichannel & Digital Marketing, to support development of a compliant, integrated patient engagement ecosystem across digital and non-personal channels
Partner closely with Patient Advocacy to embed aligned patient perspectives into strategy, content, and programs and to identify synergies
Support patient advisory boards and community engagement initiatives in a transparent and compliant manner
Ensure alignment with advocacy partners while maintaining clear boundaries and ethical standards

What we offer

401(k) plan with company match
Rewards and recognition program
Health care benefits (medical, prescription drugs, dental, and vision insurance)
Short and long-term disability coverage provided
Plan coverage for domestic partners
Paid parental leave benefits and adoption assistance
Tuition reimbursement assistance
A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
Numerous well-being and work/life programs

Fulltime

Director of Marketing and Market Access

Maximize sales and profit in Japan by developing and executing marketing strateg...

Location

Japan , Tokyo

Salary:

Not provided

Coloplast

Expiration Date

Until further notice

Requirements

Bachelor's degree or above within business, economics, marketing, finance or similar
In-depth marketing experience in the medical industry is required
Significant people management experience (min 5 years)
Language: highly fluent English and smooth communication with global HQ in Denmark, Japanese is not required

Job Responsibility

Create marketing strategies to lead the overall activities (HCP and consumer marketing, market access of OC/CC/BM, product management, and digital and consumer care operations)
Lead product launches and manage existing portfolio: market analysis, forecast, launch plan training and all promotional activities in Japan, through close collaboration with the global HQ in Denmark, sales team and logistics, etc.
Lead and develop a team of 6 direct reports with 30+ teammates

Fulltime

New

Commercial Director, LUMAKRAS Brand Marketing

Join Amgen’s Mission of Serving Patients. At Amgen, if you feel like you’re part...

Location

United States

Salary:

184336.10 - 249395.90 USD / Year

Amgen

Expiration Date

Until further notice

Requirements

Doctorate degree and 4 years of marketing experience
Master’s degree and 6 years of marketing experience
Bachelor’s degree and 9 years of marketing experience

Job Responsibility

Shape the brand strategy for the next phase post-launch in close collaboration with the full brand team, Brand Lead and cross-functional partners
Oversee the development of promotional tactics
Manage the evolution of HCP messaging
Peer to Peer strategy
Collaborate with key partners including Sales leadership, MAC partners, Medical, Payer/Access, Corporate Communications, Operational teams, Global, and Commercial Data Analytics & Insight
Regularly engage with customers, including opinion leaders via conferences and individual interactions
Partner with sales lead to ensure strategic and execution connectivity with the sales force
Representation in organizational initiatives
Compliance management
Budget management

What we offer

Health and welfare plans for staff and eligible dependents
Financial plans with opportunities to save towards retirement or other goals
Work/life balance
Career development opportunities
Retirement and Savings Plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Stock-based long-term incentives

Fulltime

Select Country

Director, HCP Marketing

Job Responsibility

Requirements

Nice to have

What we offer

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