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We are seeking an experienced and strategic Director, Go-To-Market (GTM) Operations to lead GTM initiatives, analytics, and business operations functions supporting our EMEA GTM leadership team. This role will be responsible for shaping our GTM strategy, driving market success, and aligning with a team that provides critical support to our EMEA theater sales leadership team. The ideal candidate will possess a strong analytical mindset, exceptional leadership skills, a proven track record of developing and executing successful GTM strategies. This role is part of the GTM Operations Team and is based at Smartsheet in London, UK (hybrid or UK, remote eligible) and reports to a Sr. Director, Planning & Analytics.
Job Responsibility:
Develop and execute comprehensive GTM strategies aligned with company objectives and regional market needs
Collaborate with cross-functional teams, including product, sales, and marketing, to ensure cohesive execution of GTM plans
Provide strategic recommendations based on market research, competitive analysis, and performance metrics
Oversee the development and implementation of robust analytics frameworks to measure GTM effectiveness and ROI
Utilize data-driven insights to inform decision-making and optimize GTM strategies
Monitor and analyze market trends, customer behavior, and competitive landscape to identify opportunities and threats
Act as the primary liaison between the central GTM strategy team and regional leaders, providing guidance and support tailored to regional market conditions
Address regional challenges and opportunities by adapting GTM strategies to fit local requirements and preferences
Facilitate the sharing of best practices and success stories across regions to drive consistency and excellence
Oversee the annual planning process and partner with regional leaders and the broader revenue operations team to ensure alignment on planning initiatives
Steward analytics resources to ensure regional leaders have the support and resources they need to make data driven decisions when running their businesses
Establish and monitor KPIs to assess the effectiveness of GTM strategies and initiatives
Prepare and present regular performance reports and strategic recommendations to senior management
Implement continuous improvement processes based on performance data and feedback
Spearhead a regular business review cadence for regional leaders with support of revenue analysts
Manage a local analyst dedicated to supporting regional leaders, and work with the broader analyst team to generate new data sets to support insights
Foster a collaborative and high-performance work environment, setting clear goals and performance metrics for team members
Ensure effective communication and alignment between the central GTM operations team and regional leaders
Support the QBR Process
Support the forecasting and pipeline cadence
Perform other duties as assigned
Requirements:
Bachelor’s degree in Business, Marketing, Analytics, or a related field
MBA or advanced degree preferred
8+ years of experience in GTM strategy, business analytics, or a related field, with a demonstrated track record of success
Proven experience in leading and managing teams, with a strong ability to mentor and develop talent
Exceptional analytical skills with the ability to translate complex data into actionable insights
Strong understanding of market dynamics, customer segmentation, and competitive analysis
Excellent communication, presentation, and interpersonal skills
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
Proficiency in analytics tools and platforms, such as Tableau, Snowflake, or similar
Legally eligible to work in the UK on an ongoing basis
What we offer:
Employer-paid Private Medical and Dental, additional cost for family members
Monthly contributions toward your pension
Monthly stipend to support your work and productivity
25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
20 weeks fully paid Maternity Leave
12 weeks fully paid Paternity/Adoption Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account
Teleworking options from any registered location in the UK (role specific)