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We are seeking a visionary and results-driven Director, Growth Web Experience to define and lead the future of 1Password’s digital web presence. As we expand beyond our password management roots into a broader trust, identity, and security category powered by AI, the website becomes the primary stage on which our evolving brand, products, and value proposition come to life. Our web experience is the heartbeat of our growth engine: It fuels our B2C business, reaching millions of consumers through a global self-serve model. It powers B2B self-serve (PLG), driving tens of thousands of new business customers each year. It enables B2B upmarket expansion through tailored, segmented digital journeys for diverse buyer personas across regions and product lines. This leader will craft a unified, high-performance web strategy that meets the needs of each audience while elevating 1Password’s emerging category leadership.
Job Responsibility:
Define and own the long-term vision and strategy for all 1Password web properties as our primary digital engagement, brand expression, and acquisition platform across B2B, B2C, employer brand, and corporate storytelling
Translate business, brand, and category goals into actionable digital strategies
Own and drive clear performance against goals and KPIs (e.g., session-to-sign-up conversion, trial activation, traffic quality, SEO/Answer-engine rankings, page speed, accessibility scores)
Drive a data-driven, iterative web experience roadmap
Lead continuous optimization efforts using experimentation, A/B testing, SEO/SEM insights, behavioral analytics, and performance monitoring tools
Establish and enforce operational excellence across workflows, sprint planning, release cadence, documentation, and cross-team intake processes
Embrace AI-enabled development tools and modern web platforms to increase speed of delivery
Proactively manage compliance & governance of the website with ADA, and all laws, regulations (e.g. GDPR) and our high standards around privacy and security
Build and lead a high-performing Web Experience team, including web developers, web product managers, UX and SEO/GEO
Set performance expectations and goals, provide continuous feedback, and participate in career development planning and performance reviews
Build organizational capability by hiring, onboarding, and developing top talent
Promote cross-functional alignment, partnering closely with Brand, Product Marketing, Product, Sales, and Security teams
Serve as the primary stakeholder and subject-matter expert on how the website supports pipeline generation, customer education, brand expression, and strategic initiatives
Partner with Marketing Analytics and Finance to drive forecasting, build data-backed business cases, and measure impact of web initiatives
Requirements:
15+ years leading high-impact digital web experiences in a SaaS or technology environment, with deep experience stewarding large customer-facing properties across B2B and B2C
Proven experience leading global web experiences across multiple languages, regions, and buyer segments, ensuring consistent brand expression while adapting content, messaging, and UX for local markets
Proven leadership experience managing, coaching, and scaling teams, with a track record of developing talent and building healthy, high-performance cultures
Demonstrated ability to define and execute a web strategy that aligns technical implementation, UX, content, experimentation, and growth objectives for a rapidly evolving business
Strong analytical rigor, converting insights into action and driving continuous performance improvements through testing, user research, and data analysis
Solid technical background, enabling effective partnership with Engineering and the ability to translate UX/experience requirements into scalable technical solutions
Hands-on experience with modern marketing technology, including CMS (e.g., Contentful, Webflow, Vercel, etc), experimentation platforms, analytics tools, and feature flag systems
Exceptional program and stakeholder management skills, with the ability to own large-scale initiatives end-to-end—from requirements through delivery and impact measurement
Experience working within strict privacy/security environments, balancing compliance with creative, customer-centric experiences