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Director, Growth Web Experience

United States; Canada 178000.00 - 267000.00 USD; CAD / Year · Job Posted February 21, 2026
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Job Description

We are seeking a visionary and results-driven Director, Growth Web Experience to define and lead the future of 1Password’s digital web presence. As we expand beyond our password management roots into a broader trust, identity, and security category powered by AI, the website becomes the primary stage on which our evolving brand, products, and value proposition come to life. Our web experience is the heartbeat of our growth engine: It fuels our B2C business, reaching millions of consumers through a global self-serve model. It powers B2B self-serve (PLG), driving tens of thousands of new business customers each year. It enables B2B upmarket expansion through tailored, segmented digital journeys for diverse buyer personas across regions and product lines. This leader will craft a unified, high-performance web strategy that meets the needs of each audience while elevating 1Password’s emerging category leadership.

Job Responsibility

  • Define and own the long-term vision and strategy for all 1Password web properties as our primary digital engagement, brand expression, and acquisition platform across B2B, B2C, employer brand, and corporate storytelling
  • Translate business, brand, and category goals into actionable digital strategies
  • Own and drive clear performance against goals and KPIs (e.g., session-to-sign-up conversion, trial activation, traffic quality, SEO/Answer-engine rankings, page speed, accessibility scores)
  • Drive a data-driven, iterative web experience roadmap
  • Lead continuous optimization efforts using experimentation, A/B testing, SEO/SEM insights, behavioral analytics, and performance monitoring tools
  • Establish and enforce operational excellence across workflows, sprint planning, release cadence, documentation, and cross-team intake processes
  • Embrace AI-enabled development tools and modern web platforms to increase speed of delivery
  • Proactively manage compliance & governance of the website with ADA, and all laws, regulations (e.g. GDPR) and our high standards around privacy and security
  • Build and lead a high-performing Web Experience team, including web developers, web product managers, UX and SEO/GEO
  • Set performance expectations and goals, provide continuous feedback, and participate in career development planning and performance reviews
  • Build organizational capability by hiring, onboarding, and developing top talent
  • Promote cross-functional alignment, partnering closely with Brand, Product Marketing, Product, Sales, and Security teams
  • Serve as the primary stakeholder and subject-matter expert on how the website supports pipeline generation, customer education, brand expression, and strategic initiatives
  • Partner with Marketing Analytics and Finance to drive forecasting, build data-backed business cases, and measure impact of web initiatives

Requirements

  • 15+ years leading high-impact digital web experiences in a SaaS or technology environment, with deep experience stewarding large customer-facing properties across B2B and B2C
  • Proven experience leading global web experiences across multiple languages, regions, and buyer segments, ensuring consistent brand expression while adapting content, messaging, and UX for local markets
  • Proven leadership experience managing, coaching, and scaling teams, with a track record of developing talent and building healthy, high-performance cultures
  • Demonstrated ability to define and execute a web strategy that aligns technical implementation, UX, content, experimentation, and growth objectives for a rapidly evolving business
  • Strong analytical rigor, converting insights into action and driving continuous performance improvements through testing, user research, and data analysis
  • Solid technical background, enabling effective partnership with Engineering and the ability to translate UX/experience requirements into scalable technical solutions
  • Hands-on experience with modern marketing technology, including CMS (e.g., Contentful, Webflow, Vercel, etc), experimentation platforms, analytics tools, and feature flag systems
  • Exceptional program and stakeholder management skills, with the ability to own large-scale initiatives end-to-end—from requirements through delivery and impact measurement
  • Experience working within strict privacy/security environments, balancing compliance with creative, customer-centric experiences

What we offer

  • Health benefits
  • Dental benefits
  • 401k/RRSP
  • Generous paid time off
  • Equity grant
  • Incentive programs
  • Maternity and parental leave top-up programs
  • Retirement matching program
  • Free 1Password account
  • Paid volunteer days
  • Peer-to-peer recognition through Bonusly
  • Remote-first work environment
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