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Director, Growth Marketing

United States · Job Posted March 20, 2026
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Job Description

True Classic is looking for a Director, Growth Marketing to drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels. In this hands-on, performance-focused role, you will work directly with our Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV.

Job Responsibility

  • Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks
  • Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals
  • Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships
  • Collaborate with agencies, influencers, and publishers to generate conversions
  • Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push)
  • Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV
  • Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV
  • Surface insights and trends to inform weekly optimizations and executive-level strategy
  • Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems)
  • Partner to develop performance-driven assets and ensure alignment on budget pacing, ROI, and scenario planning

Requirements

  • 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce
  • Expertise in campaign management across Meta, Google, YouTube, and TikTok
  • Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization
  • Data-driven mindset with experience using reporting tools and performance dashboards
  • Ability to collaborate cross-functionally and quickly turn insights into action

Nice to have

  • Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
  • Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
  • Familiarity with GA4 and event-based tracking frameworks
  • Experience working in hybrid or remote environments with cross-functional teams

What we offer

  • Competitive salary + quarterly performance bonus
  • Unlimited PTO and sick time
  • Company medical, dental, and vision insurance
  • $75/month Wellness Stipend
  • Free Employee Assistance Program (EAP)
  • $75/month Work From Home Stipend
  • $75/month Learning & Development Stipend
  • $1,000/year True Classic merchandise allowance
  • 401(k) plan with 3% company match
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