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True Classic is looking for a Director, Growth Marketing to drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels. In this hands-on, performance-focused role, you will work directly with our Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV.
Job Responsibility:
Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks
Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals
Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships
Collaborate with agencies, influencers, and publishers to generate conversions
Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push)
Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV
Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV
Surface insights and trends to inform weekly optimizations and executive-level strategy
Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems)
Partner to develop performance-driven assets and ensure alignment on budget pacing, ROI, and scenario planning
Requirements:
5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce
Expertise in campaign management across Meta, Google, YouTube, and TikTok
Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization
Data-driven mindset with experience using reporting tools and performance dashboards
Ability to collaborate cross-functionally and quickly turn insights into action
Nice to have:
Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
Familiarity with GA4 and event-based tracking frameworks
Experience working in hybrid or remote environments with cross-functional teams