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As the Director of Growth Marketing, you will own the strategy and execution of FreshBooks’ growth engine across paid marketing, demand generation, lifecycle, community, and revenue acceleration programs. You will be responsible for driving pipeline, improving conversion, and fueling sustainable ARR growth across our global customer base. This is a high-visibility leadership role that requires strong analytical rigor, a deep understanding of SaaS growth levers, and the ability to orchestrate cross-functional initiatives spanning Product, Sales, Revenue Operations, and Brand Marketing. This role is ideal for someone with long-term aspirations toward VP Marketing, GM, or CRO roles.
Job Responsibility:
Lead and scale FreshBooks’ growth marketing organization to drive sustainable revenue growth by helping more small business owners discover, adopt, and succeed with our platform across the full funnel
Build, coach, and develop a high-performing growth team across paid media, demand generation, lifecycle, and growth strategy, improving execution quality, accountability, and consistency of results
Define and execute growth strategies across acquisition, activation, retention, and expansion, translating revenue goals into clear plans that improve conversion, reduce churn, and unlock expansion
Own paid marketing performance across search, social, display, programmatic, and emerging channels, improving CAC efficiency and scaling high-performing channels through disciplined experimentation
Lead community and advocacy programs that engage the Freshbooks Community: accountants, creators, partners, and Small business owners, turning influencing voices into measurable drivers of acquisition, retention, and revenue
Partner cross-functionally with Product, Sales, Brand, Data, and Customer Success to deliver coordinated growth initiatives that reflect real customer needs and improve the end-to-end customer experience
Own growth forecasting, experimentation, and performance reporting, providing leadership with clear insights to guide investment decisions and strategic trade-offs
Requirements:
8+ years of experience in Growth Marketing, Demand Generation, or Performance Marketing within a high-growth SaaS organization
Proven success owning paid marketing programs with significant budgets and delivering measurable revenue outcomes
Strong grasp of SaaS funnel metrics including CAC, LTV, payback, activation, retention, and ARR growth mechanics
Demonstrated experience leading multi-channel demand generation programs that create qualified pipeline for both PLG and sales-led motions
Strong analytical skills
comfortable with attribution modeling, incrementality testing, and forecasting
Proven track record influencing cross-functional partners and leading complex initiatives without reliance on authority
Experience managing and developing teams in a fast-paced environment
A high degree of agency
bias for action, strong follow-through, and excellent operational discipline
Nice to have:
Experience building and scaling community programs or customer advocacy initiatives is an asset
Experience running your own business or direct experience working with small and micro businesses with a deep understanding of their operational needs
What we offer:
Comprehensive health and wellness benefits
Generous time off including a flexible vacation plan
A retirement savings program or pension plan matched to your local office
Stock options for every full-time employee
Parental leave and new parent support
Annual healthy living credit
Comprehensive medical and dental benefits
Fertility and gender-affirming benefits dependent on your region
Peer Recognition Program
Employee Assistance Program
Headphone credit
Meaningful in-person gatherings to bring onsite and remote employees together
Home office credit to set up your home office
Comprehensive company onboarding
Career development through continuous coaching, training, and learning on the job