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The Growth Marketing Director for Disney’s streaming services (Disney+) in Japan is a strategic leader responsible for driving subscriber acquisition, retention, and churn reduction. This role oversees both Performance Marketing (Acquisition) and Lifecycle Marketing (Loyalty & Retention) teams, ensuring a cohesive, data-driven approach to growing and engaging the subscriber base while maximizing long-term customer value.
Job Responsibility:
Own the delivery of paid retail subscription targets, and works in close collaboration with US partners
Own the delivery of retail subscription and revenue targets in collaboration with the Integrated Marketing team
Develop innovative strategies to scale new customer acquisition and reconnect campaigns
Partner closely with the Finance team on revenue generation, subscriber management, and lifecycle churn optimization
Working with Integrated Marketing to deliver a full-funnel view of the consumer journey
Foster a culture of experimentation to drive innovation and continuously optimize growth strategies
Lead and oversee Performance Marketing and Lifecycle & Loyalty Marketing in Japan
Partner with the Analytics team to track progress against the annual plan
Work closely with the Partnerships team to optimize collaboration between partner marketing and wholesale efforts
Lead the Performance Marketing team to develop and implement cross-channel strategies to maximize ROI
Lead the Lifecycle Marketing to oversee subscriber retention and engagement initiatives
Enhance customer loyalty and maximize lifetime value through loyalty initiatives, and subscriber perks
Requirements:
10–15 years of proven experience in a relevant growth marketing or digital marketing leadership role
Demonstrated success in leading and managing high-performing teams in Japan
Experience working within a global matrix organization, effectively navigating and aligning local and global priorities
Strategic Visionary: Ability to think strategically, leveraging data and insights to guide decision-making and planning
Creative Problem-Solver: Combines creativity with analytical rigor to develop innovative strategies
Stakeholder Management: Strong skills in building relationships and influencing across diverse teams and functions
Exceptional Communication: Strong presentation skills and storytelling abilities to captivate audiences and inspire action
Team Builder: Proven ability to motivate, manage, and develop teams to achieve shared goals
Results-Oriented: Focused on delivering measurable business outcomes with agility and efficiency
Change Champion: Inspires creativity and innovation, adapting to and driving change in dynamic environments
Bilingual: Professional Level of both Japanese & English
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