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Director, Growth Marketing, Disney+

Japan, Minato-ku · Job Posted December 27, 2025
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Job Description

The Growth Marketing Director for Disney’s streaming services (Disney+) in Japan is a strategic leader responsible for driving subscriber acquisition, retention, and churn reduction. This role oversees both Performance Marketing (Acquisition) and Lifecycle Marketing (Loyalty & Retention) teams, ensuring a cohesive, data-driven approach to growing and engaging the subscriber base while maximizing long-term customer value.

Job Responsibility

  • Own the delivery of paid retail subscription targets, and works in close collaboration with US partners
  • Own the delivery of retail subscription and revenue targets in collaboration with the Integrated Marketing team
  • Develop innovative strategies to scale new customer acquisition and reconnect campaigns
  • Partner closely with the Finance team on revenue generation, subscriber management, and lifecycle churn optimization
  • Working with Integrated Marketing to deliver a full-funnel view of the consumer journey
  • Foster a culture of experimentation to drive innovation and continuously optimize growth strategies
  • Lead and oversee Performance Marketing and Lifecycle & Loyalty Marketing in Japan
  • Partner with the Analytics team to track progress against the annual plan
  • Work closely with the Partnerships team to optimize collaboration between partner marketing and wholesale efforts
  • Lead the Performance Marketing team to develop and implement cross-channel strategies to maximize ROI
  • Lead the Lifecycle Marketing to oversee subscriber retention and engagement initiatives
  • Enhance customer loyalty and maximize lifetime value through loyalty initiatives, and subscriber perks

Requirements

  • 10–15 years of proven experience in a relevant growth marketing or digital marketing leadership role
  • Demonstrated success in leading and managing high-performing teams in Japan
  • Experience working within a global matrix organization, effectively navigating and aligning local and global priorities
  • Strategic Visionary: Ability to think strategically, leveraging data and insights to guide decision-making and planning
  • Creative Problem-Solver: Combines creativity with analytical rigor to develop innovative strategies
  • Stakeholder Management: Strong skills in building relationships and influencing across diverse teams and functions
  • Exceptional Communication: Strong presentation skills and storytelling abilities to captivate audiences and inspire action
  • Team Builder: Proven ability to motivate, manage, and develop teams to achieve shared goals
  • Results-Oriented: Focused on delivering measurable business outcomes with agility and efficiency
  • Change Champion: Inspires creativity and innovation, adapting to and driving change in dynamic environments
  • Bilingual: Professional Level of both Japanese & English
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