Director, Global Industry & ABM Programs

• Defines the ABM strategy and approach
• Translates the needs of the customer to personalized ABM programs
• Delivers against KPIs
• Identifies, plans and implements the ABM program approach
• Manages, defines and supports the best ABM approach and tactics for global campaigns
• Works across multiple areas with local/regional sales and marketing teams
• Drives and demonstrates ABM adoption and performance
• Acts on insight to ensure continued evolution
• Manages and communicates with key stakeholders
• Manages, and provides coaching and mentoring to team members

• Significant ability to influence others to drive for results
• Excellent sense of teamwork and collaboration
• Effective communication skills (written/verbal) to achieve specific objectives
• Excellent ability to gain others' support for ideas, proposals, projects and solutions
• Excellent ability to be flexible and independently meet deadlines
• Significant knowledge of web 2.0, search, wikis and interactive elements and appropriate use
• Significant ability to develop, maintain and strengthen partnerships/relationships and establish credibility with others inside and outside the organization
• Significant understanding of multi-channel engagement data, behavioral data and predictive data
• Significant program management skills
• Full range of technical marketing skills including insight development, messaging development, campaign planning and activation and marketing performance management
• Strategic vision for account-based marketing
• Significant understanding of account-based marketing principles and practices
• Significant proficiency in using data and analytics
• Significant leadership experience in managing teams
• Significant budget management skills
• Significant creative thinking
• Focus on achieving tangible business outcomes
• Bachelor's degree or equivalent in marketing, business, communications, or a related field
• Significant demonstrated experience in a technology and/or business environment
• Significant demonstrated experience in a Marketing or Marketing Communications or On-line Agency role
• Significant demonstrated ABM experience
• Significant demonstrated experience managing and leading a Marketing team

Certifications in ABM, digital marketing, or relevant IT domains