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Island is reimagining how enterprises secure and enable their workforces by bringing security, visibility, and control directly into the browser. As a rapidly growing B2B SaaS company, we are building a world-class growth engine that creates durable demand, accelerates pipeline, and improves conversion across the full customer journey. The Director, Growth Marketing Programs is the primary owner and orchestrator of Island's integrated campaign motion. This role is accountable for launching high-performing campaigns and building the operating system that makes campaign execution repeatable across verticals. This is a hands-on leadership role that collaborates closely with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM. This role owns the integrated campaign system and shared campaign framework, while ABM owns named-account strategy, tiered account activation, and high-touch account orchestration. While channel leaders own always-on execution, this role brings those functions together within a cohesive campaign structure focused on performance outcomes.
Job Responsibility:
Develop and launch integrated campaigns by vertical and use case
Translate positioning into offers, landing paths, and multi-channel activation plans
Ensure alignment across paid, organic, lifecycle, and web optimization functions
Embed intent data into campaign planning and account prioritization
Develop vertical-specific campaign plays aligned to industry challenges and personas
Operationalize trigger-based messaging and predictive insights within campaigns
Own weekly campaign performance reviews and optimization decisions
Improve key conversion rates across the funnel
Drive efficiency metrics such as cost per opportunity and pipeline per dollar
Partner with Sales and RevOps to align on quality definitions and feedback loops
Collaborate with Product Marketing to ensure campaigns reflect differentiated positioning
Requirements:
Approximately 10 years of B2B SaaS marketing experience
Proven success running integrated campaigns in sales-led acquisition environments
Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics
Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation