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Director, Global Field Marketing & Events

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SOPHiA GENETICS

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Location:
United States , Boston

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Category:
-

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Contract Type:
Not provided

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Salary:

112000.00 - 204000.00 USD / Year
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Job Description:

Lead global field marketing teams for a diagnostic, precision medicine or digital health organisation. Build demand and drive strategies for revenue pipeline for international/global organisations. Join the SOPHiA GENETICS marketing team as Director, Field & Events Marketing, to make a positive impact on the outcomes for cancer & rare disease patients worldwide.

Job Responsibility:

  • Lead and develop a global team of field marketing managers, events specialists and sales development representations, to generate top of funnel activity, enable sales growth and drive regional marketing success
  • Own the planning and execution of targeted marketing campaigns and events across multiple regions, with a focus on pipeline generation and revenue growth
  • Utilize marketing automation tools such as Salesforce and Pardot to track, analyze, and optimize lead generation and qualification processes
  • Drive data-driven decision making by monitoring KPIs, managing budgets, and continuously refining marketing tactics to meet marketing revenue pipeline (MAR) and NQL/SQL (Non-Qualified Lead / Sales Qualified Lead) targets
  • Partner closely with regional field sales leaders to ensure seamless handoff processes, define shared success metrics, and create targeted enablement programs that equip SDRs with region-specific messaging, account intelligence, and event follow-up
  • Collaborate with SDR teams to develop and refine lead qualification criteria, response protocols, and nurture sequences for field marketing-generated pipeline, ensuring speed-to-lead standards are met and conversion rates consistently improve across all regions

Requirements:

  • Proven experience (at least 7 years) in field marketing, preferably within life sciences, genomics, or biotech industries
  • Demonstrated success managing and scaling marketing teams, including direct management of field marketing managers and SDRs
  • Strong expertise in demand generation, pipeline building, and marketing qualified lead (MQL) and sales qualified lead (SQL) management
  • Deep understanding of marketing technologies and platforms such as Salesforce, Pardot, SEO, and campaign management tools
  • Ability to analyze and interpret marketing data and KPIs to drive continuous improvement and meet ambitious pipeline and revenue targets
  • Willingness and ability to be hands-on as a working manager, balancing strategic leadership with day-to-day execution
  • Full fluency in English
What we offer:
  • Outstanding Medical, Dental & Vision with 90% Employer Contribution
  • Company matched 401K at 4%
  • Company-paid short & long-term disability insurance
  • FSA commuter benefits
  • 20 Days PTO, increasing to 25 with tenure
  • 5 Days Sick and 14 Public Holidays
  • Free EAP

Additional Information:

Job Posted:
January 10, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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