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We’re looking for a hands-on leader to drive delivery and guide our Global Catalog Recordings team, fostering innovation, digital-first marketing, and best-in-class product initiatives for an iconic roster of artists. In this role, you’ll shape and execute strategic, insights-driven campaigns, cultivate a collaborative and forward-thinking culture, and champion new technology to deliver commercial success. If you’re passionate about celebrating music history while pushing creative boundaries for the future, this is your opportunity to make a global impact.
Job Responsibility:
Provide leadership within assigned Global Catalog Repertoire Group to implement long-term strategic plans for artists or label brands using repertoire knowledge, data insights and marketing analytics
Define clear KPIs for team campaigns and artists, ensure team remains commercially focused and aligned to artist, repertoire and business objectives including revenue, cost and contribution targets
Support knowledge growth within the team, including industry trends and opportunities to deploy new, advanced technologies
Maintain responsibility for own roster of artists or projects within the Repertoire Group
Drive innovative, creative product development and repertoire initiatives, supported by compelling creative content assets and a narrative storytelling approach
Ensure the overall artist or brand image and branding is aligned with the creative vision and objectives
Define and implement catalogue business plans including product, creative and marketing budgets that work within BMG's deal guidelines
Use Marketing Insights and Analytics as well as Finance inputs to analyze performance and set strategic objectives
Work with senior management, A&R and Investments on investment proposals, forecasting, and pitching new catalog / repertoire acquisitions as required
Work with Marketing Insights and Analytics to understand the artist's/campaign audience and reach, define campaign objectives and enhance fan/customer experiences
Ensure understanding and use of marketing best practices and campaign strategies, based on data insights
Work in partnership with the Marketing team to deliver creative, innovative and efficient digital marketing and use effective social media or audience strategies to achieve campaign success
Work closely with the local territory teams and third-party agencies (i.e. creative content, publicity/promotion, digital and social media, media buying teams) to ensure the delivery of successful, cost-effective global campaigns, with increased focus on emerging markets
Implement additional revenue initiatives for catalogs (e.g., develop superfan service via direct-to-consumer (D2C) as well as retailer channels with collectible products and bundles, brand tie-ins and name/image/likeness opportunities)
Ensure the Sync and Production Music team are aware of Global Catalog Recordings campaigns to maximize commercial sync/branding/marketing opportunities around placements
Collaborate with the Streaming team to maximize opportunities to increase artist reach and streaming growth
Work with the Physical Sales team to maximize physical product performance across the sales cycle (e.g. 'evergreen' best-selling titles, and new releases from pre-sale through the initial release period and long-tail sales, and campaigns to managing stock-in-trade, minimizing returns)
Work closely with Finance teams to ensure campaigns are delivered within agreed forecasts, release P&Ls and artist budgets, and have a commercial understanding of the broader campaign and business impact
Work with Supply Chain and third-party distributor to ensure BMG releases are managed (including format production/stock levels) and delivered in line with agreed campaign and business objectives, and to establish best practices for product delivery
Ensure compliance, approvals, clearances or licensing requirements are adequately managed across all projects, including in conjunction with Legal & Business Affairs and Licensing teams to secure the necessary rights where required
Prepare for and run meetings where needed and appropriate including artist meetings, sales presentations, and regular internal inter-department meetings
Requirements:
Passionate and knowledgeable about popular music in multiple genres
Data-led approach with deep understanding of digital landscape and DSP/social platform marketing
A team player with creative ideas and a strategic growth mindset
Ability to confidently lead and motivate a dynamic global team to deliver high-performing campaigns
Experience in liaising with artists, managers and other third-party stakeholders
Motivated to work with a fast-moving and rapidly developing roster and rights portfolio
Ability to handle high volume, conflicting priorities and working in multiple time zones
Confident reading, interpreting and utilizing data analysis, audience demographic data and consumer insights
Knowledgeable about market trends, music industry developments and the evolving digital landscape
Highly organized with time management skills and attention to detail
Strong problem-solving skills and the ability to keep calm and manage under pressure
Excellent written and verbal communication skills
Proficiency with Microsoft Office Suite, Google Suite, Box/file sharing, streaming platforms, and the internet
Nice to have:
Experience with people management
A knowledge and understanding of international markets
Awareness of broader rights landscape (name & likeness, publishing, trademark, etc.)
What we offer:
Hybrid setup: 3 days in office, 2 days remote
Comprehensive medical, dental, and vision coverage
Dollar-for-dollar 401(k) match of up to 6% after first year
Flexible time off policy
Commuter benefits program
Fitness reimbursement program and wellness incentives
Employee Assistance Program for well-being support 24/7
Development opportunities including mentorship programs, LinkedIn Learning and educational reimbursements