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Optimizely Logo Optimizely · Finance

Director, Financial Planning & Analysis

United Kingdom, London · Job Posted June 10, 2026
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Job Description

The Director of Customer Analytics is a senior leader within the FP&A organization, reporting directly to the VP, FP&A. This role is responsible for the GTM financial model, long term GTM plan and quarterly customer insight across the company. He / she will drive deep understanding of customer health, retention, revenue, and product adoption — and translating complex data into strategic decisions that support Finance and Executive team.

Job Responsibility

  • Lead 2 analysts focused on customer financial performance and reporting
  • Own ARR, GDR, churn, and expansion metric plan and forecast — the authoritative source for Finance and leadership
  • Collaborate closely with GTM executives to ensure alignment on assumptions
  • Build and maintain customer health score models with a financial lens
  • Identify revenue risks and opportunities through cohort and segmentation analysis
  • Partner within FP&A to align customer analytics with revenue forecasting and planning cycles
  • Financial ownership of the Budget and Quarterly corporate forecast across Pipeline, Bookings, Churn, ARR and other related KPIs
  • Serve as the analytical counterpart in Finance for Board and investor reporting
  • Support exit and M&A activities as needed
  • Deliver quarterly customer performance reporting to senior stakeholders (ELT, BOD)
  • Provide ELT with visibility into cohort-level performance with the ability to double-click into the details
  • Transition toward more strategic forecasting supported by AI-driven automation

Requirements

  • 8+ years of analytics experience in a B2B SaaS or technology environment
  • Deep understanding of the full GTM funnel — Pipeline to Bookings to Revenue to Capacity
  • Customer health, churn, and retention modeling expertise
  • ARR, GDR, NDR and Growth analysis
  • Proficiency in new AI tools to improve financial insight and visualizations
  • Proven ability to lead complex, high-level financial modeling and drive team-wide analytical standards
  • Expert ability to translate complex financial data into clear, influential, and educational narratives for the Executive Leadership Team
  • Strong executive communication, both influential and educational
  • Ability to simplify complex analysis
  • Cross-functional collaboration skills working across multiple organizations
  • BA/BS in Finance or related subject
  • MBA preferred
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