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Marriott International is seeking a Director, Field Marketing to join the Field Marketing Services function within the Malaysia above property marketing team. This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company. This role has a focus on driving awareness and incremental revenue to hotels within Malaysia through integrated marketing across owned, earned and paid channels and will be responsible for facilitating the roll-out of marketing and communications initiatives within Malaysia, in accordance with the company’s global strategic objectives. Additionally, the role will provide consultative marketing support to property level teams, including new opening hotels, to ensure compliance and participation with applicable policies and initiatives and to promote knowledge and best practice sharing. The role will also work closely with other above property teams, including MDS, as well as APAC and global brand, loyalty and PR teams.
Job Responsibility:
Co-develop and manage the implementation of above property marketing initiatives across loyalty, brand, MICE and food and beverage (F&B)
Assist in the development of event activations and project manage from outset through to activation, including venue, supplier and partner liaison, run sheets and management of invitations and RSVPs
Collaborate with the ADOM to identify, negotiate and activate strategic partnership opportunities with aligned third parties
Prepare briefs and liaise with agencies on above property marketing projects and campaigns
Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements
Source and negotiate influencer collaborations in support of above property marketing initiatives
Assist with negotiation of regional and cluster media buys with key publications and media agencies
Own media relationships and develop reports and post-activity analysis
Provide comprehensive support for pre-opening hotels’ marketing needs
Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable
Manage the Field Marketing Managers, including prioritization of day-to-day workload and longer-term personal development
Requirements:
Thorough understanding of marketing principles and at least 4 years’ related managerial work experience
Experience working in an above property or ‘cluster’ hotel marketing role
Knowledge of global media landscape
Commercially minded with strong business acumen
Creative thinker with ability to connect creativity to business outcomes
Analytical nature – can interpret data into meaningful insights and actions
Strong customer service orientation
takes initiative, anticipates needs
Excellent planning skills
High attention to detail
Problem solver – solutions focused
Professional demeanour
Able to work both independently and as part of a team
Strong communicator - fluent in verbal English
Advanced English writing capability
Proficient in Microsoft Office programs, particularly Excel, Power Point and Word
Professional inter-personal and networking skills
Nice to have:
F&B marketing experience
Experience in a matrix organization
Proficient in advanced software programs, such as Photoshop and InDesign
What we offer:
Equal opportunity employer
Access to opportunity
Valued and celebrated unique backgrounds
Rich blend of culture, talent, and experiences
Non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law
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