CrawlJobs Logo

Director, Field Marketing & ABM

intercom.com Logo

Intercom

Location Icon

Location:
United States , San Francisco

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

226800.00 - 295625.00 USD / Year

Job Description:

At Intercom, we believe great marketing doesn’t just generate attention, it drives revenue. As Director of Global Field Marketing, you’ll own Intercom’s global field strategy across regions, events, executive engagement, and account-based marketing (ABM). You’ll sit at the intersection of Marketing and Sales, building programs that accelerate deals, expand key accounts, and create meaningful in-person and digital experiences that move the pipeline forward. You’ll partner closely with Sales leadership, Revenue Operations, Product Marketing, Brand Activations and Regional Marketing teams to design GTM programs that scale globally while staying locally relevant. We’re looking for a builder: someone who can set strategy, execute with precision, and raise the bar for how field marketing shows up as a revenue engine.

Job Responsibility:

  • Own Global Field Marketing Strategy
  • Define and lead Intercom’s global field marketing strategy across North America, EMEA, and APAC
  • Build region-specific plans aligned to GTM priorities, territory strategy, and pipeline goals
  • Translate company objectives into field programs that directly impact revenue
  • Build and Scale ABM Events
  • Own Intercom’s global ABM Events motion (1:1, 1:few, and 1:many programs)
  • Partner with Sales and RevOps on target account selection and segmentation
  • Design personalized campaigns that drive enterprise pipeline, deal velocity, and expansion
  • Deliver High-Impact Experiences
  • Lead strategy and execution for field events, executive programs, customer marketing activations, and flagship moments
  • Create experiences that generate new pipeline, accelerate active deals, and strengthen long-term customer relationships
  • Operate as a GTM Partner
  • Work closely with regional Sales leadership to support territory priorities and pipeline gaps
  • Build repeatable GTM plays that sellers actively use in live deals
  • Align programs with Product Marketing messaging and launch cycles
  • Measure What Matters
  • Own performance measurement, attribution, and ROI across all field programs
  • Partner with RevOps to improve reporting and pipeline visibility
  • Use data to continuously optimize program mix and investment strategy
  • Lead and Scale a Global Team
  • Build and manage a high-performing global field marketing and ABM team
  • Set clear goals, operating rhythms, and execution standards
  • Develop talent and create a culture of ownership and impact

Requirements:

  • 8–12+ years of experience in B2B SaaS field marketing, revenue marketing, or demand generation
  • Proven success building and scaling global field programs tied directly to pipeline and revenue
  • Hands-on experience running ABM programs for enterprise and strategic accounts
  • Experience partnering deeply with Sales leadership and Revenue Operations
  • Experience managing globally distributed teams
  • Strong commercial and GTM orientation, you think in pipeline, not just campaigns
  • Highly data-driven with experience owning ROI measurement and attribution models
  • Exceptional organizational and execution skills
  • Strong stakeholder management and cross-functional influence
  • Clear, confident communicator who can align teams around shared goals
  • Proof of eligibility to work in the United States
What we offer:
  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews—great work is rewarded!
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family!

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director, Field Marketing & ABM

Director, Growth Marketing

Cresta is seeking a Director, Growth Marketing to own and accelerate customer ac...
Location
Location
United States
Salary
Salary:
180000.00 - 220000.00 USD / Year
cresta.com Logo
Cresta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business or related field
  • MBA or advanced degree a plus
  • 7+ years of progressive experience in B2B SaaS marketing
  • at least 3 years in a growth leadership role
  • Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
  • Deep expertise in paid acquisition, SEO, website optimization, and analytics
  • strong understanding of full-funnel marketing
  • Experience working with enterprise buyer journeys and ABM motions
  • Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
  • Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
Job Responsibility
Job Responsibility
  • Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
  • Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
  • Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
  • Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
  • Implement a robust experimentation framework for A/B testing and new channel evaluation
  • Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
  • Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
  • Manage agency and vendor relationships to ensure alignment and quality
  • Build, mentor, and grow a high-performing team
  • Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement
What we offer
What we offer
  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees
  • Fulltime
Read More
Arrow Right
New

Regional Marketing Lead- MEA

As the Regional Marketing Lead, MEA, you will take ownership of activating and d...
Location
Location
United Arab Emirates , Dubai
Salary
Salary:
Not provided
sokin.com Logo
Sokin
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in marketing, with a strong focus on regional or field marketing
  • Proven track record of activating and growing brand presence within a specific market, preferably in the fintech or payments sector
  • Experience designing and executing Account-Based Marketing (ABM) strategies, including account selection, persona development, and multi-channel campaign orchestration
  • Experience working with cross-functional teams in a fast-paced, dynamic environment
  • Strong project management skills and the ability to balance strategic planning with hands-on execution
  • Excellent communication and interpersonal skills to influence internal and external stakeholders
  • Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly
  • Familiarity with digital marketing tools
Job Responsibility
Job Responsibility
  • Develop and implement a comprehensive marketing strategy to increase brand awareness and drive adoption of Sokin’s solutions in the region
  • Localise global marketing campaigns to ensure they resonate with the audience in the region
  • Identify market opportunities and customer segments to optimise growth and engagement
  • Manage and execute event marketing tactics across hosted, online and in-person events and conferences
  • Collaborate with in-house teams and external partners to execute go-to-market (GTM) strategies effectively
  • Design and implement targeted Account-Based Marketing (ABM) campaigns to engage high-value prospects and key enterprise accounts
  • Work closely with sales and partnerships teams to identify, prioritise, and develop personalised marketing strategies for strategic accounts
  • Lead the launch of new products and services, ensuring cohesive messaging and brand consistency
  • Develop localised content and campaigns that align with global strategies while addressing regional nuances
  • Establish Sokin as a leading player in the fintech space through targeted PR, thought leadership, and community engagement
Read More
Arrow Right
New

Regional Marketing Lead, UK & Europe

As the Regional Marketing Lead, UK & Europe, you will take ownership of activati...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
sokin.com Logo
Sokin
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in marketing, with a strong focus on regional or field marketing
  • Proven track record of activating and growing brand presence within a specific market, preferably in the fintech or payments sector
  • Experience designing and executing Account-Based Marketing (ABM) strategies, including account selection, persona development, and multi-channel campaign orchestration
  • Experience working with cross-functional teams in a fast-paced, dynamic environment
  • Strong project management skills and the ability to balance strategic planning with hands-on execution
  • Excellent communication and interpersonal skills to influence internal and external stakeholders
  • Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly
  • Familiarity with digital marketing tools
Job Responsibility
Job Responsibility
  • Develop and implement a comprehensive marketing strategy to increase brand awareness and drive adoption of Sokin’s solutions in the region
  • Localise global marketing campaigns to ensure they resonate with the audience in the region
  • Identify market opportunities and customer segments to optimise growth and engagement
  • Manage and execute event marketing tactics across hosted, online and in-person events and conferences
  • Collaborate with in-house teams and external partners to execute go-to-market (GTM) strategies effectively
  • Design and implement targeted Account-Based Marketing (ABM) campaigns to engage high-value prospects and key enterprise accounts
  • Work closely with sales and partnerships teams to identify, prioritise, and develop personalised marketing strategies for strategic accounts
  • Lead the launch of new products and services, ensuring cohesive messaging and brand consistency
  • Develop localised content and campaigns that align with global strategies while addressing regional nuances
  • Establish Sokin as a leading player in the fintech space through targeted PR, thought leadership, and community engagement
Read More
Arrow Right

Director, Digital Marketing (Demand Gen)

We are seeking a strategic, data-driven Digital Marketing Director to lead our d...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus)
  • 8–12 years of experience in digital marketing, with at least 4 years focused on demand generation leadership
  • Proven experience building and optimizing multi-channel digital campaigns that drive qualified pipeline
  • Strong analytical mindset with hands-on experience in marketing automation, CRM systems, and data visualization tools
  • Deep understanding of inbound and outbound marketing, SEO/SEM, content marketing, and ABM strategies
  • Exceptional communication and leadership skills with a collaborative, growth-oriented mindset
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive demand generation strategy that aligns with business goals and revenue targets
  • Lead digital campaigns across paid, owned, and earned channels to drive awareness, lead acquisition, and customer retention
  • Partner closely with Sales, Product Marketing, and Revenue Operations to align campaigns with buyer journeys and conversion goals
  • Manage digital marketing budget, ensuring efficient allocation across channels and programs
  • Plan and execute integrated campaigns across paid search, paid social, display, email, content syndication, and SEO
  • Build scalable lead nurturing programs that improve conversion rates through automation, retargeting, and personalization
  • Test, measure, and optimize performance across all campaigns to maximize ROI
  • Collaborate with creative and content teams to develop compelling assets that support campaign objectives
  • Track, analyze, and report on key performance metrics including MQLs, pipeline influence, CAC, and ROI
  • Leverage marketing automation and CRM tools (such as HubSpot, Marketo, or Salesforce) to manage campaign performance and lead flow
What we offer
What we offer
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
  • Fulltime
Read More
Arrow Right

Associate Director, Event Marketing, EMEA

Bloomreach is seeking an Associate Director, Event Marketing, EMEA to define the...
Location
Location
United Kingdom
Salary
Salary:
Not provided
bloomreach.com Logo
Bloomreach
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years in B2B event marketing (SaaS preferred) with a proven record of delivering measurable ROI, accelerating pipeline, and leading large-scale, multi-country programs
  • Demonstrated success leading complex regional event portfolios at a senior IC or manager level, with strong stakeholder alignment, influence skills, and crisp executive communication
  • Expertise in event strategy, experience design, operations, and vendor management
  • exceptionally organized, calm under pressure, and able to lead multiple concurrent high-stakes programs
  • Hands-on proficiency with AI, CRM, MAP, ABM, and sales enablement tools
  • familiarity with Bloomreach’s event tech stack is a plus (HubSpot, Salesforce, ClickUp, WordPress, Plannuh, MixMix, ZIP, ChatGPT)
  • Strong understanding of Bloomreach’s product suite and the ability to quickly translate Discovery, Content, Engagement, and Clarity into compelling event narratives
  • Fluency in English required
Job Responsibility
Job Responsibility
  • Lead the EMEA event strategy and regional calendar: Define and govern the EMEA event strategy
  • Plan and execute end-to-end programs (owned, sponsored, partner, executive experiences, field)
  • Build deep cross-functional alignment and accountability: Partner with Sales/SDR/Channel/CS/Account Management to shape pre-, during-, and post-event motions
  • Monitor success metrics and dashboards: Own KPI measurement and reporting
  • Partner with ISV and channel teams: Define high-impact co-marketing programs
  • Lead flagship owned experiences for the region: Oversee major Bloomreach-owned experiences
  • Manage budget and forecasting: Own the regional event budget
  • Contextualize the event: Ensure cultural relevance and localization of experiences
  • Travel: Across EMEA for onsite execution and brand representation (up to 40%)
What we offer
What we offer
  • A great deal of freedom and trust
  • flexible working hours
  • work virtual-first
  • company events
  • 5 paid days off to volunteer
  • People Development Program
  • communication coach available
  • Leader Development Program
  • $1,500 professional education budget annually
  • Employee Assistance Program
  • Fulltime
Read More
Arrow Right

Sales Director

We’re seeking a dynamic, data-driven Sales Director to accelerate growth across ...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
shipperhq.com Logo
ShipperHQ
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in sales leadership, including experience scaling high-performing teams in SaaS or e-commerce
  • Channel sales experience, including working with technology and agency partners to build joint go-to-market plays, partner enablement, and shared pipeline targets
  • Proven record of improving close rates and accelerating revenue growth
  • Strong analytical and technical skills
  • fluent in pipeline metrics and conversion optimization
  • Deep working knowledge of HubSpot or equivalent CRM tools
  • Proven success operating in an inbound-led environment, including experience optimizing lead response, routing, SLAs, and conversion from MQL → SQL → closed-won
  • Strategic thinker with entrepreneurial instincts
  • thrives in agile, fast-changing environments
  • Exceptional communication and negotiation skills with a history of closing complex deals
Job Responsibility
Job Responsibility
  • Lead & Inspire: Build, mentor, and motivate a high-performance sales organization focused on exceeding targets and improving close rates on a predominantly inbound pipeline
  • Own the Revenue Engine: Define and execute a scalable inbound-led sales strategy aligned with company goals, while layering in targeted outbound and ABM where it makes sense
  • Own the revenue number, personally and through the team: Carry a quota while leading the broader team, ensuring clear accountability for pipeline, forecast, and revenue outcomes
  • Own the full SMB and Enterprise sales motions: Run and continuously refine sales processes for both high-velocity SMB deals and longer-cycle Enterprise opportunities, ensuring repeatability and clear stage definitions
  • Close Complex Deals: Personally engage in strategic negotiations and enterprise opportunities, ensuring critical wins are brought across the line
  • Optimize Systems & Data: Use analytics and HubSpot to improve forecasting, conversion efficiency, and pipeline visibility
  • Cross-Functional Leadership: Partner closely with Marketing, Product, and Customer Success to optimize lead quality, customer experience, and retention
  • Scale channel-led revenue: Collaborate with and enable key channel partners (e-commerce platforms, agencies, and technology partners) to drive pipeline
What we offer
What we offer
  • 22 days of PTO plus public holidays
  • 401k Match
  • Medical, Dental, and Vision Insurance
  • Maternity and Paternity Leave
  • Fulltime
Read More
Arrow Right

Sales Director

We’re seeking a dynamic, data-driven Sales Director to accelerate growth across ...
Location
Location
United States , Austin
Salary
Salary:
Not provided
shipperhq.com Logo
ShipperHQ
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in sales leadership, including experience scaling high-performing teams in SaaS or e-commerce
  • Channel sales experience, including working with technology and agency partners to build joint go-to-market plays, partner enablement, and shared pipeline targets
  • Proven record of improving close rates and accelerating revenue growth
  • Strong analytical and technical skills
  • fluent in pipeline metrics and conversion optimization
  • Deep working knowledge of HubSpot or equivalent CRM tools
  • Proven success operating in an inbound-led environment, including experience optimizing lead response, routing, SLAs, and conversion from MQL → SQL → closed-won
  • Strategic thinker with entrepreneurial instincts
  • thrives in agile, fast-changing environments
  • Exceptional communication and negotiation skills with a history of closing complex deals
Job Responsibility
Job Responsibility
  • Lead & Inspire: Build, mentor, and motivate a high-performance sales organization focused on exceeding targets and improving close rates on a predominantly inbound pipeline
  • Own the Revenue Engine: Define and execute a scalable inbound-led sales strategy aligned with company goals, while layering in targeted outbound and ABM where it makes sense
  • Own the revenue number, personally and through the team: Carry a quota while leading the broader team, ensuring clear accountability for pipeline, forecast, and revenue outcomes
  • Own the full SMB and Enterprise sales motions: Run and continuously refine sales processes for both high-velocity SMB deals and longer-cycle Enterprise opportunities, ensuring repeatability and clear stage definitions
  • Close Complex Deals: Personally engage in strategic negotiations and enterprise opportunities, ensuring critical wins are brought across the line
  • Optimize Systems & Data: Use analytics and HubSpot to improve forecasting, conversion efficiency, and pipeline visibility
  • Cross-Functional Leadership: Partner closely with Marketing, Product, and Customer Success to optimize lead quality, customer experience, and retention
  • Scale channel-led revenue: Collaborate with and enable key channel partners (e-commerce platforms, agencies, and technology partners) to drive pipeline
What we offer
What we offer
  • Collaborate with a motivated team, directly tying your results to organizational success
  • 22 days of PTO plus public holidays
  • 401k Match
  • Medical, Dental, and Vision Insurance
  • Maternity and Paternity Leave
  • Fulltime
Read More
Arrow Right
New

Senior Director, B2B Content and Communications

Spring Health is seeking a results-driven Senior Director, B2B Content and Commu...
Location
Location
United States , New York
Salary
Salary:
199090.00 - 248860.00 USD / Year
springhealth.com Logo
Spring Health
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years in B2B marketing with deep experience in content and/or communications
  • Leadership roles in enterprise SaaS or tech enabled service environments
  • Proven success driving commercial outcomes, not just awareness
  • Executive communications experience with C-level partners
  • Strong familiarity with demand programs, digital channels, and sales motions
  • Exceptional writing and editorial judgment for technical and business audiences
  • Ability to influence senior leaders and balance competing priorities
  • Skilled in SEO strategy, analytics, and digital content performance
  • Strong program management and operational discipline
  • Experience implementing modern content operations and/or AI content tooling
Job Responsibility
Job Responsibility
  • Own the content strategy that supports GTM priorities and pipeline creation
  • Set and guard the tone and voice for all B2B external content, ensuring clarity, credibility, and consistency
  • Translate positioning and segment messaging into campaigns, narratives, and assets that fuel demand and conversion
  • Manage editorial operations including prioritization, intake, resourcing, and content calendar
  • Partner with Digital and Marketing Programs to drive SEO-led content performance, rankings, and conversion paths
  • Lead multi-format content creation tailored to buyer personas and optimized for digital performance across paid, organic, and ABM channels
  • Build systems to continuously source story ideas and data from product, execs, customers, and the field
  • Apply modern content ops and AI workflows to scale production while improving quality
  • Define corporate comms priorities with the CXO to reinforce our leadership narrative
  • Direct PR agency execution to improve share of voice and media relevance in target outlets
What we offer
What we offer
  • Health, Dental, Vision benefits start on your first day
  • Access to One Medical accounts
  • HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs
  • Employer sponsored 401(k) match of up to 2%
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
  • Competitive paid time off policies including vacation, sick leave and company holidays
  • At 6 months tenure, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
  • Access to Noom, a weight management program
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
  • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Fulltime
Read More
Arrow Right