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Intercom Logo Intercom · -

Director, Field Marketing & ABM

United States, San Francisco 226800.00 - 295625.00 USD / Year · Job Posted February 18, 2026
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Job Description

At Intercom, we believe great marketing doesn’t just generate attention, it drives revenue. As Director of Global Field Marketing, you’ll own Intercom’s global field strategy across regions, events, executive engagement, and account-based marketing (ABM). You’ll sit at the intersection of Marketing and Sales, building programs that accelerate deals, expand key accounts, and create meaningful in-person and digital experiences that move the pipeline forward. You’ll partner closely with Sales leadership, Revenue Operations, Product Marketing, Brand Activations and Regional Marketing teams to design GTM programs that scale globally while staying locally relevant. We’re looking for a builder: someone who can set strategy, execute with precision, and raise the bar for how field marketing shows up as a revenue engine.

Job Responsibility

  • Own Global Field Marketing Strategy
  • Define and lead Intercom’s global field marketing strategy across North America, EMEA, and APAC
  • Build region-specific plans aligned to GTM priorities, territory strategy, and pipeline goals
  • Translate company objectives into field programs that directly impact revenue
  • Build and Scale ABM Events
  • Own Intercom’s global ABM Events motion (1:1, 1:few, and 1:many programs)
  • Partner with Sales and RevOps on target account selection and segmentation
  • Design personalized campaigns that drive enterprise pipeline, deal velocity, and expansion
  • Deliver High-Impact Experiences
  • Lead strategy and execution for field events, executive programs, customer marketing activations, and flagship moments
  • Create experiences that generate new pipeline, accelerate active deals, and strengthen long-term customer relationships
  • Operate as a GTM Partner
  • Work closely with regional Sales leadership to support territory priorities and pipeline gaps
  • Build repeatable GTM plays that sellers actively use in live deals
  • Align programs with Product Marketing messaging and launch cycles
  • Measure What Matters
  • Own performance measurement, attribution, and ROI across all field programs
  • Partner with RevOps to improve reporting and pipeline visibility
  • Use data to continuously optimize program mix and investment strategy
  • Lead and Scale a Global Team
  • Build and manage a high-performing global field marketing and ABM team
  • Set clear goals, operating rhythms, and execution standards
  • Develop talent and create a culture of ownership and impact

Requirements

  • 8–12+ years of experience in B2B SaaS field marketing, revenue marketing, or demand generation
  • Proven success building and scaling global field programs tied directly to pipeline and revenue
  • Hands-on experience running ABM programs for enterprise and strategic accounts
  • Experience partnering deeply with Sales leadership and Revenue Operations
  • Experience managing globally distributed teams
  • Strong commercial and GTM orientation, you think in pipeline, not just campaigns
  • Highly data-driven with experience owning ROI measurement and attribution models
  • Exceptional organizational and execution skills
  • Strong stakeholder management and cross-functional influence
  • Clear, confident communicator who can align teams around shared goals
  • Proof of eligibility to work in the United States

What we offer

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews—great work is rewarded!
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family!
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