Director, Expansion Marketing

• Lead and execute FreshBooks’ expansion strategy to grow revenue within the existing customer base by increasing product engagement, enabling tier movement, and driving adoption of add-on offerings
• Build and scale upsell and cross-sell programs across multiple channels, using clear segmentation, customer insights, and value-based messaging to drive relevant expansion
• Design and deliver lifecycle journeys that improve product usage and retention through targeted email, in-app messaging, and multi-step campaigns that reinforce the value of the FreshBooks ecosystem
• Lead, coach, and develop a high-performing team of Expansion Marketing Managers, setting clear priorities, expectations, and accountability for results
• Partner cross-functionally with Product Marketing, Product, Customer Success, and Partnerships to deliver coordinated, omni-channel expansion programs aligned to customer needs and success motions
• Own end-to-end execution of expansion initiatives—from planning and creative development through launch, optimization, and iteration—ensuring programs contribute meaningfully to revenue and customer outcomes
• Own expansion analytics and reporting, using metrics such as attach rate, ARPU growth, adoption, and churn to inform decisions, optimize performance, and guide leadership discussions

• 8+ years of experience in lifecycle marketing, expansion marketing, CRM, or revenue marketing within a SaaS organization
• Demonstrated success driving upsell, cross-sell, and retention programs with measurable revenue impact
• Strong understanding of SaaS metrics including ARPU, churn, expansion rate, adoption, usage funnels, and lifecycle performance indicators
• Experience managing and developing teams
• you have led managers or senior ICs in a fast-paced environment
• Proven ability to work cross-functionally and influence without authority across Product, Product Marketing, Customer Success, Sales, and Revenue Operations
• Strong analytical skills and comfort with segmentation, experimentation, cohort analysis, and performance reporting
• Exceptional execution discipline, with the ability to manage multiple programs simultaneously and deliver strong outcomes
• Excellent communication and storytelling skills with a customer-focused mindset
• A high degree of agency
• you have a bias for action and strong follow-through

Experience running your own business or direct experience working with small and micro businesses with a deep understanding of their operational needs

• Comprehensive health and wellness benefits
• Generous time off including a flexible vacation plan
• A retirement savings program or pension plan matched to your local office
• Stock options for every full-time employee
• Parental leave and new parent support
• Annual healthy living credit
• Comprehensive medical and dental benefits
• Fertility and gender-affirming benefits dependent on your region
• Peer Recognition Program
• Employee Assistance Program
• Headphone credit
• Meaningful in-person gatherings to bring onsite and remote employees together
• Home office credit to set up your home office