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Director, Enrollment Marketing

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Bright Horizons

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Location:
United States of America , Newton

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Category:
-

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Contract Type:
Not provided

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Salary:

131000.00 - 150000.00 USD / Year

Job Description:

The Director, Enrollment Support is the key driver of enhancing the family-first focus of the enrollment team and how we create a greater business impact through center enrollment. This role supports multiple Team Leads and Enrollment Managers, driving operational excellence and strategic alignment across enrollment initiatives. With a strong focus on how we improve the family enrollment experience, this role ensures high performance, process optimization, and cross-functional collaboration to achieve organizational enrollment goals.

Job Responsibility:

  • Direct and align efforts of Enrollment Managers and Team Leads to meet departmental objectives and organizational priorities
  • Serve as a key partner to Marketing Operations and Operations leadership to ensure enrollment strategies are executed effectively
  • Work closely with Division Vice Presidents, Product, Client Relations, Family Concierge, and other cross functional partners to align enrollment goals and efforts with broader organizational initiatives
  • Develop and implement strategies to improve conversion rates from inquiry to enrollment
  • Develop initiatives to create an above-and-beyond family enrollment experience
  • Collaborate with cross-functional teams to streamline workflows and enhance efficiency
  • Mentor and coach Team Leads and Managers, fostering professional growth and accountability
  • Support the continued development of the Enrollment Support Specialist role
  • Conduct regular performance reviews and implement structured feedback processes
  • Lead communication strategies to ensure clarity of priorities, goals, and expectations across the enrollment team
  • Develop ongoing training programs and resources to support the team’s family-first strategy
  • Create standard protocols to monitor KPIs and analyze data from systems such as D365 and Qlik to identify trends and improvement opportunities
  • Conduct audits and assessments to identify process gaps and drive innovation in enrollment practices
  • Ensure effective use of CRM and enrollment systems
  • Partner with product teams to prioritize system enhancements and develop roll out plans to ensure successful adoption
  • Implement predictable and transparent process for team goal progress for all key operational metrics
  • Deliver data-driven insights and recommendations to senior leadership to optimize enrollment strategies and resource allocation

Requirements:

  • Bachelor's Degree in Marketing, Business Administration, communications, or a related field
  • 7 years experience in marketing, sales, or customer engagement
  • 5 years experience with a proven track record of identifying and executing new businesses

Nice to have:

  • Strategic thinker combined with a relentless focus on creative problem solving and excellence
  • Proven ability to run complex processes, navigate organizations, and lead meetings / quarterly business reviews effectively and efficiently
  • Excellent communication, presentation, and relationship-building skills
  • able to engage with all levels of an organization
  • Is proactive with strong organizational skills
  • Ability to thrive in a fast-paced environment
  • Excellent analytical and quantitative skills
What we offer:
  • Medical, dental, and vision insurance
  • Paid vacation, sick, holiday, and parental bonding leave
  • 401(k) retirement plan
  • Long-term and short-term disability insurance
  • Life insurance
  • Money-saving discounts and financial planning tools
  • Tuition assistance and education coaching
  • Caregiving support and resources for the children and adults in your family
  • Bonus
  • RSUs

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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