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LumApps is seeking a strategic and operationally strong Director EMEA Field & Customer Marketing to lead regional marketing across EMEA. This role is critical to our next stage of growth and will directly contribute to pipeline, revenue, and customer expansion. You’ll oversee a team of field, and customer marketers and matrixed organization of partner marketing, and work closely with Sales, Partner, Product, and Growth Marketing teams to help bring integrated campaigns to life. You’ll also take ownership of further developing our customer marketing programs to support increasing NRR, laying the groundwork for a scalable programs. This is a senior leadership role reporting directly to the CMO and part of the broader Marketing leadership team.
Job Responsibility:
Build and lead the EMEA field marketing strategy aligned with sales goals and territory needs
Develop and execute regional campaigns including in-person and virtual events, executive programs, and account-based initiatives
Align tightly with EMEA sales leadership to prioritize target accounts, territories, and pipeline acceleration strategies
Drive customer advocacy and expansion through targeted programs, testimonials, case studies, and references
Partner with Customer Success and Product Marketing to support onboarding, retention, and upsell initiatives
Work closely with partner marketing to define and execute the strategy for EMEA
Create joint campaigns and programs with key partners
Manage, mentor, and grow a high-performing team
Partner with Brand, Content, and Growth Marketing leaders
Bring strong planning, pipeline forecasting, and budget discipline to ensure team efficiency and ROI
Requirements:
10+ years in B2B marketing
5+ years leading field, customer, and/or partner marketing teams
Proven success partnering with regional sales leaders and building programs that drive revenue
Experience in high-growth B2B SaaS, ideally with a mix of enterprise and mid-market go-to-markets
Deep understanding of account-based marketing, executive engagement, and multi-channel field programs
Comfortable working in a matrixed environment with global campaign, content, and partner marketing teams
Data-driven mindset with experience managing regional budgets and performance metrics
Excellent communicator and team leader who can inspire and develop talent
What we offer:
Hybrid work model – 2 days at the office, 3 days remote
RTT days – ~10 extra days off per year
Meal vouchers (SWILE) + free snacks & coffee
Yoga classes
Supportive parental leave and family moments — yes, even a Christmas party for your kids
Health insurance (ALAN) – 60% covered + full life & disability cover
Afterworks, team celebrations & seasonal parties
Equipment of your choice
French & English lessons, professional development & access to Leeto CSE