Director, Email Marketing

Total Wine & More is seeking a Director, Email Marketing to join our Marketing team in our Bethesda, MD office. You will lead the strategy, execution, and optimization of the company's email and push marketing programs, ensuring they are high-performing, data-driven channels that drive customer engagement, retention, and revenue growth. This role will oversee all aspects of email and push marketing, including campaign planning, segmentation, personalization, automation, testing, and analytics, while also ensuring compliance with best practices and regulatory requirements. You will lead a team responsible for the execution of promotional, transactional, and lifecycle email and push campaigns, continuously evolving the strategy and capabilities to enhance customer experience and maximize business impact. To excel in this role, you must be highly adaptable—able to pivot quickly, reset priorities, and confidently manage a fast paced, high volume email program. You will report to the VP, Performance Marketing.